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Slides about Web Analytics from the CASE V conference in Chicago Dec 2008.
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Case V Web Analytics
1.
Kyle James [email_address]
twitter.com/kylejames linkedin.com/in/jameskm03
2.
3.
If a tree
falls in a forest and no one is around to hear it, does it make a sound?
4.
Are you listening
to what your visitors tell you?
5.
? How are
you making web decisions?
6.
What is the
purpose of our website?
7.
Alfred Sloan
on a Professional Manager
8.
9.
What is Important?
10.
Understanding Analytics Terms
11.
12.
13.
Pageviews For more
Info: doteduguru.com/case/pageviews
14.
Avg. Time on
Site
15.
Bounce Rate Exit
Rate Bounce Rate Exit Rate * a Bounce is always an Exit, but an Exit is not always a Bounce
16.
Traffic Types
17.
Benchmarking
18.
edurank.nucloud.com
19.
Website Grader For
more Info: doteduguru.com/case/grader
20.
Benchmarking Google Analytics
Society -> Education -> Colleges & Universities
21.
22.
Choosing an Analytics
Package For more Info: doteduguru.com/case/compare
23.
10/90 Rule Avinash
Kaushik Occam’s Razor
24.
Google Analytics?
25.
Installing Google Analytics
For more Info: doteduguru.com/case/gabasics
26.
Installing Google Analytics
For more Info: doteduguru.com/case/codecheck SiteScan http://www.sitescanga.com/ WASP http://wasp.immeria.net/
27.
28.
29.
Google Analytics Profile
For more Info: doteduguru.com/case/gabasics
30.
Standardizing Data What’s
wrong with this picture?
31.
Standardizing Data For
more Info: doteduguru.com/case/filters
32.
Standardizing Data For
more Info on URL Canonicalization: doteduguru.com/case/www www.wofford.edu or wofford.edu
33.
Filter Because you
don’t always want everything
34.
35.
Tracking and Tagging
36.
Destination URL Tagging
For more Info: doteduguru.com/case/urlbuilder http://doteduguru.com/id753-free-destination-url-builder.html?utm_source=case&utm_medium=presentation&utm_campaign=conference
37.
38.
Tracking Flash For
more Info: doteduguru.com/case/flash
39.
Tagging Audience Segments
For more Info: doteduguru.com/case/tagging
40.
Reports
41.
Site Search Report
For more Info: doteduguru.com/case/sitesearch
42.
Keyword Report
43.
Content by Title
Report
44.
Referring Sites Report
45.
404 Error Page
Report For more Info: doteduguru.com/case/404
46.
Advanced Segmentation For
more Info: doteduguru.com/case/segment
47.
48.
Wait… There’s more
49.
Offline Campaigns For
more Info: doteduguru.com/case/redirects
50.
51.
For more Info:
doteduguru.com/case/emailstats
52.
For more Info:
doteduguru.com/case/email
53.
Blogs For more
Info: doteduguru.com/case/blogs
54.
RSS Statistics
55.
ShareThis Tracking
56.
Web Analytics 2.0
For more Info: doteduguru.com/case/analytics20
57.
Ask Your Audience
58.
59.
Social Media For
more Info: doteduguru.com/case/socialmediaintro doteduguru.com/case/socialmediaresearch doteduguru.com/case/socialmediamarketing
60.
Monitor Social Media
Growth For more Info: doteduguru.com/case/facebook
61.
Do Numbers Have
Value? For more Info: doteduguru.com/case/value
62.
Monitor Social Media
Growth For more Info: doteduguru.com/case/linkedin
63.
Video Analytics
64.
Monitoring Online Identity
65.
RSS and Alerts
For more Info: doteduguru.com/case/monitor
66.
Viral Campaigns For
more Info: doteduguru.com/case/viral
67.
Web Analytics Rule
#1 “Set Goals” #1
68.
Web Analytics Rule
#2 “Always Be Testing” #2
69.
Web Analytics Rule
#3 “Don’t get caught up in the numbers. Look at the TRENDS” #3
70.
Web Analytics Rule
#4 “Setup a reporting schedule and track key metrics” #4
71.
72.
Kyle James [email_address]
twitter.com/kylejames linkedin.com/in/jameskm03 doteduguru.com/case Questions ?
Hinweis der Redaktion
Introduction and quick contact information.
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