Why businesses and brands should embrace social media and how it can help build their business.

1. Embracing
The Online
Culture:
Social
Media
Presented By
James Loveys
@jamesloveys
Chris Kane
@ckane1991

2. 1. 2 Billion sets
of eyes
2. Show your
human side
3. Great ROI
4. Encouraging
Purchases/Lea
ds
Why Social
Media

3. 5. Embrace your
consumers
6. Don’t fixate on
being liked
7. Plan, Plan and
Plan some
more
Why Social
Media

4. 2 Billion
Pairs Of
Eyes
• Over 2 Billion active
online users
• 85% of customer expect
businesses to be active
in social media
• Word of Mouth = Word of
Mouse
• Liking Social Media is
not necessary

5. Have you embraced
Social Media?

6. Show your
Human
Side
• 80% of businesses lack
passion online
• Web presence must
show passion –
especially Social
• Liking you + knowing
about you = more
success
• The most HUMAN brand
is the one that succeeds
online

7. Does your online activity
show how much you love
your Business, Industry &
Customers?

8. Great ROI
Think about the ROI of:
• A Meeting
• Chatting with a
customer in store
• Answering a phone call
Social Media is just another
form of communication

9. Can you afford not to
communicate with you
customers?

10. Encouraging
Purchases/Lea
ds
• Blogs generate:
55% more web visits
67% more leads
• Customers likely to buy:
68% Twitter Followers
51% Facebook Fans
• Email generates 10
times more responses
then traditional mailers

11. Are you Blogging?
Are you using
Social Media to
encourage purchases?

12. Embrace
your
Consumers
• 30% of customer
complaints get no reply
• 77% Read Brand
Post/Don’t Comment
• 17% Comment and
Share experience
• 13% Post about your
brand/business

13. Embrace
your
Consumers
• 71% of complaints on
Twitter get no response

15. Would you only answer the
phone 30% of the time?
Are you inspiring interaction?
Are you responding to the angry
complaints?

16. Don’t Fixate
On Being
Liked
• “Likes” are not
everything
• What counts is number
of interactions with a
customer
• Interactions lead to
sales

17. How often do
you interact
online?

18. Plan, Plan and
Plan Again
• Don’t do it just because
everyone else is
• Social Media is an
Investment
• Invest in a sustainable
way

19. What is your
action plan?

20. Review
1. Have you embraced Social Media?
2. Does your online activity show how much you love your
Business, Industry & Customers?
3. Can you afford not to communicate with you customers?
4. Are you Blogging?
5. Are you using Social Media to encourage purchases?
6. Would you only answer the phone 30% of the time?
7. Are you inspiring interaction?
8. Are you responding to the angry complaints?
9. How often do you interact online?
10.What is your action plan?

21. Questions

22. Thank You