Ppt 22 aug (first 90 days)

Fraser Suites, Top Glory
First 90 Days Activities

The first 90 days of activities at Fraser Suites, Top Glory

1.Implemented Sales Strategy for both renewal and new leases.
2.Improved ranking on all social media websites and began to better manage the property
reputation on all social media.
3.Began a new reception desk in Tower #7 in order to better service residents in the
highest priced apartments
4.Began lobby coffee service as an extra value added amenity for all residents
5.Changed Internet provider to PACNET which dramatically improved service and resulted
in more positive remarks from residents. This was the #2 complaint by all residents here
at Fraser Suites, Top Glory.
6.Began work on a new I-Tunes application for I-Pad (estimated going live date 15
September)
7.Began work on new Fraser Suites, Intranet site which will be used to better communicate
with residents and also contribute to our goals of “going GREEN !”

Marketing Strategy

Sales & Marketing Strategies for 2nd half 2012 and first half of 2013 include:
a. Increase 2nd half 2012 and 1st half 2013 lease revenues through a combination of renewal increases at 3% - 5% over previous
lease rate and increasing of all new lease agreements by 8% - 10% over 2012 rates.

b. Focus on more direct selling to SME. We will identify these potential residents through cold calls to SME’s provided by
American and British Chamber of Commerces.

c. Make better use of electronic media and social media platforms to reach potential residents coming in from feeder markets in
Europe, Asia and North America.

d. Direct promotions to HR Directors of the Fortune 500 companies already residents at Fraser Suites, Top Glory

e. Grand opening event in which media, local Fortune 500 HR Directors and Managing Directors of top relocation agencies are
invited to see the apartments.

I-Pad Application


Resident Reviews and Benchmarking in Electronic Media and Reputation
Management.

During the first 90 days, efforts at improving Fraser Suites, Top Glory’s
ranking in social media sites have significantly improved and now show the
property to be ranked #27 of 2,771 properties on TripAdvisor (Next slide).

Additionally, there has been a positive trend of improving in rank on Brand
Karma which is a paid service which uses reports from such websites as:
TripAdvisor, Booking.com and Ctrip. The combination of reports by guests
from all available social media sites is used to rank and monitor performance
of your property against those in your competitive set.


The world’s leading online social media site for guest comments on
their stay at more than 200.000 hotels worldwide.

Brand Karma Bench Marking

Fraser Suites, Top
Glory continues to be
ranked #1 in Guest
Service among
competitors.

Trend

Brand Karma Bench Marking

Fraser Suites, Top glory continues to
show an upward trend in ranking on
Brand Karma. It is key to understand
that the ranking is based on both hotels
and serviced apartments that subscribe
to the service here in Shanghai.
Currently, there is no ranking on this
site for ONLY serviced apartments.

PACNET Internet Provider

With the contracting of
PACNET service provider
for Internet, we have
increased the bandwidth
from 40 MB to 50 MB and
have greatly increased the
speed of access to the web
by going directly to Hong
Kong and then accessing
the web . This has resulted
in increased speeds and
almost no problems with
connecting to VPN
networks in Europe and
North America.

Guest Service Improvements
Lobby Coffee Service in both
Towers #5 and #7

CRE Reception Desk in
Tower #7

Intranet Site

OUR GOALS:
1)To create a sense of community among the residents at Fraser Suites by publishing content which is
informative to our resident’s experience while living here.
2)To create a site where information on services provided by Fraser Suites can be found and which can be
updated regularly.
3)To allow Fraser Suites to demonstrate corporate responsibility in initiating more “GREEN” policies. In this
case, we estimate that we can save the equivalent of 30 trees a year in not using printed paper to
communicate.
4)We want to offer unique services that will separate us from our competitors.

Intranet Site

Services that we plan to offer:
Local News and Interesting Events around Shanghai

A copy of the in-room Compendium
a) Room Service menu
b) TV stations
c) In Room Equipment Instructions
d) Points of Interest
e) Safety Instructions
f) Emergency Contact Numbers
(Note: Use of the website will mean that we can update information as required without special printing.)

Important Facts

Notices and Letters to residents

Contact Links so that residents can contact management directly with problems or concerns.

Advertising by approved vendors.

Ppt 22 aug (first 90 days)

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