Memes have become a powerful force for communication of ideas. Their development follows the rules of natural selection and the format is very close to typical brand communications. Could brands be defined purely by these rules through encouraging customers to develop and spread Brand Memes?

1. Social media has
kidnapped your brand.
@jamesjefferson @equatoragency #smwgla

2. Who on earth are Equator?
THE big numbers agency.
@jamesjefferson @equatoragency #smwgla

3. Tipping point.
@jamesjefferson @equatoragency #smwgla

4. Brand Consumer
@jamesjefferson @equatoragency #smwgla

5. TV-Industrial Complex Super-abundance of choice
&
Niche Consumers
&
Digital Natives
&
Social networking
Brand Consumer
@jamesjefferson @equatoragency #smwgla

6. “Sociology, technology and
psychology have put
advertising in its box.
If you are in advertising you’re
about to be buried”
~ Maurice Saatchi
@jamesjefferson @equatoragency #smwgla

7. Once upon a time...
@jamesjefferson @equatoragency #smwgla

8. The Big Idea.
@jamesjefferson @equatoragency #smwgla

9. One
word
equity.
@jamesjefferson @equatoragency #smwgla

10. Remarkable.
@jamesjefferson @equatoragency #smwgla

11. “We’ve been
asking the
wrong question.”
@jamesjefferson @equatoragency #smwgla

12. Normal distribution for a Mass market
@jamesjefferson @equatoragency #smwgla

13. Multiple interest points for a niched market.
@jamesjefferson @equatoragency #smwgla

14. @jamesjefferson @equatoragency #smwgla

15. A brief history
of memetics
@jamesjefferson @equatoragency #smwgla

16. Assimilation
@jamesjefferson @equatoragency #smwgla

17. Distinctiveness
Novelty
Coherence
Authority
Simplicity
Assimilation
@jamesjefferson @equatoragency #smwgla

18. Retention
@jamesjefferson @equatoragency #smwgla

19. Coherence Invariance
Controllability
Usefulness
Retention
@jamesjefferson @equatoragency #smwgla

20. Expression
@jamesjefferson @equatoragency #smwgla

21. Expressivity
Proselytism
Expression
@jamesjefferson @equatoragency #smwgla

22. Transmission
@jamesjefferson @equatoragency #smwgla

23. Proselytism
Publicity
Transmission
@jamesjefferson @equatoragency #smwgla

24. You may have heard of some of these...
@jamesjefferson @equatoragency #smwgla

25. @jamesjefferson @equatoragency #smwgla

26. @jamesjefferson @equatoragency #smwgla

27. @jamesjefferson @equatoragency #smwgla

28. Lolcats
@jamesjefferson @equatoragency #smwgla

29. He
started it.
@jamesjefferson @equatoragency #smwgla

30. “Crowd Resonance.”
@jamesjefferson @equatoragency #smwgla

31. Natural
Selection.
@jamesjefferson @equatoragency #smwgla

32. I want some of that?
@jamesjefferson @equatoragency #smwgla

33. Forget brand.
Think brands.
@jamesjefferson @equatoragency #smwgla

34. Forget brand.
Think conversation.
@jamesjefferson @equatoragency #smwgla

35. Inspire creativity.
@jamesjefferson @equatoragency #smwgla

36. Inspire creativity.
@jamesjefferson @equatoragency #smwgla

37. Inspire creativity.
@jamesjefferson @equatoragency #smwgla

38. Unique language.
@jamesjefferson @equatoragency #smwgla

39. Unique language.
@jamesjefferson @equatoragency #smwgla

40. Start tomorrow...
@jamesjefferson @equatoragency #smwgla

41. What do you
believe in?
(Tip: It’s not allowed to be profit.)
@jamesjefferson @equatoragency #smwgla

42. What do you
believe in?
(Tip: It’s not allowed to be profit.)
@jamesjefferson @equatoragency #smwgla

43. What do you
believe in?
(Tip: It’s not allowed to be profit.)
@jamesjefferson @equatoragency #smwgla

44. What do you
believe in?
(Tip: It’s not allowed to be profit.)
@jamesjefferson @equatoragency #smwgla

45. Who else
believes in it?
@jamesjefferson @equatoragency #smwgla

46. Who else
believes in it?
@jamesjefferson @equatoragency #smwgla

47. Who else
believes in it?
@jamesjefferson @equatoragency #smwgla

48. Who else
believes in it?
@jamesjefferson @equatoragency #smwgla

49. Who else
believes in it?
@jamesjefferson @equatoragency #smwgla

50. Who else
believes in it?
@jamesjefferson @equatoragency #smwgla

51. Who else
believes in it?
@jamesjefferson @equatoragency #smwgla

52. Hey presto!
You’ve found your
Marketing team.
(Tip: You now need to convince them they want to help you.)
@jamesjefferson @equatoragency #smwgla

53. Hey presto!
You’ve found your
Marketing team.
(Another Tip: Don’t sack your agency, just yet.)
@jamesjefferson @equatoragency #smwgla

54. Now you need to
feed them ideas.
(Tip: This is discussion not a dictatorship.)
@jamesjefferson @equatoragency #smwgla

55. Now you need to
feed them ideas.
(Tip: This is where a digital agency that thinks fast comes in... Hello;-)
@jamesjefferson @equatoragency #smwgla

56. Track everything.
All the time.
(Tip: Do more of what’s trending up, less of what it isn’t.)
@jamesjefferson @equatoragency #smwgla

57. You’ll have yourself a
Brand Meme
in no time.
@jamesjefferson @equatoragency #smwgla

58. You’ve been listening to:
Social media has kidnapped your brand.
I’d love to hear what you think about all this:
@jamesjefferson @equatoragency #smwgla
james@eqtr.com
@jamesjefferson @equatoragency #smwgla