When looking closer at the Data Center, the cost of operations has absorbed a huge portion of the IT budget by up to 70% (includes both support & maintenance) – leaving little budget for more strategic or innovative needs. Enterprises clearly need to reduce the total amount of resources that are focused on operations and maintenance and free up resources to work on more strategic, innovative tasks. This session will also explore how HP's storage solutions bring together hardware, software and services to create next-generation data centers that operate more efficiently. Attendees will also learn: * Why tomorrow’s business will be built on a converged infrastructure that includes storage, servers, networking, power/cooling, and software - and why traditional SAN’s don't address today’s availability and disaster recovery needs. * Way's to rapidly respond to business and customer needs in order to increase customer satisfaction and loyalty. * How to ensure business continuity and protect your resource and data assets against a growing range of security threats.

1. HP P4000 Partner Webinar 06/24/11

2. HP P4000 Partner Webinar 06/24/11http://www2.ibtalk.net/index.php?cmp=mtx_pre_registration&PHPSESSID=dad0bd018a4d032fb7563832cfdfabb2 Additional margin $s before 7/31/11 Markus Berber How to compete vs. Dell, NetApp, EMC?Markus Berber HP deal registration process addition see download files P4000 May-July promotions / incentives see back-up Outer Edge provides private cloud services with HP P4000 SAN and BladeSystem: http://www.youtube.com/user/HewlettPackardVideos?feature=mhum#p/u/0/hmj0G3tI0k8

3. Q3 FY11 HP P4000 Promotions and plans This presentation may be updated during Q3. The up-to-date version is posted here:http://storage.corp.hp.com/Document_Storage/Announcements/HP_P4000_Partner_webinar_06_24_MBerber.pptx Last update: 6/25/11

4. HP StorageWorks P4000 Q3 FY11 Plan and Promotions 5/1 – 7/31/11 Markus Berber– HP Product Marketing Manager 05/20/11

5. Q3 FY11 HP P4000 Promotions and plansSummary HP P4000 SAN summary 3 use cases; 5 features; 9 qualifying questions; ESG WP “Operational and Business Benefits of HP P4000 SANs” P4000 reference materials: US price guide, Sales Tools Library, Sizing/Config/Startup, Sample Blueprints Q3 Customer Incentives 20% Trade-in for Dell/Compellent customers Education 2for1 promotion Q3 Partner Promotions/Programs VEP extension + 7.5% for Band 1 – till 7/31/11 10% installed base promotion SPIFFs $600-$2,000 Partner webinars, training podcasts, $25 AmexCo card Data Protector initiative HP customer events in July, demand gen tools from HP

6. HP P4000 SANs HP P4000 SANs are clustered iSCSI SANs that support virtualized and non-virtualized environments. www.hp.com/go/P4000

7. Virtual Storage for a Converged Infrastructure HP StorageWorks P4000 G2 SAN Virtualized Pool of Storage Modular Scalable online Highly available Efficient capacity utilization Standards based All inclusive feature set       HP StorageWorks P4000 G2 SAN

9. Disk shelves: Wagons for capacity

10. For a short train, locomotive has lots of horsepower

11. It‘s very cost effective to add wagons

13. If engine in one wagon dies, other wagons take over

14. Adding wagons scales performance in parallel

15. The combination functions like a single trainScale out

16. HP P4000 Use cases Remote site storage high availability or disaster recovery (DR) Remote Office(ROBO) or DR High Availability e.g. Multi-Site Virtualized Infrastructure Low-cost high availability (HA) Hyper–V VMware Citrix Storage infrastructure for server virtualization and virtual desktop infrastructure (VDI) SMB, Midmarket, G1K

17. 5 Key Features With Every HP P4000 SAN

18. Mnemonic aide - 5 features of HP P4000 SNTSR: Storage Clustering Network RAID Thin Provisioning Snapshots Remote Copy

19. Mnemonic aide - 5 features of P4000 SNTSR Storage Nerds Think Storage Rocks. “Sales Need Tools” Says Riley. Some Nerds Threaten Sales Reps. Storage Never Taken Seriously is Regretful. Storage Networking Takes Strong Reminders. SamstagNachmittagTanzt Stephanie Rumba.

20. 9 Qualifying Questions for P4000 SANs HP Restricted – for HP and HP Channel Partner Internal Use Only

21. Business and Operational Benefits Achieved with P4000 SANs In slide show mode: click on icon to link to the document. FTE = full time equivalent

22. HP StorageWorks P4000 G2 SAN Solutions Site 1 Site 2 Replication for Remote Offices is optional via VSA for all P4000 models. It is included with10 license (10TB each) with P4500 Multi-site and with Virtualization SAN.

23. P4000 Reference Materials US price guide Sizing/Config/Startup Tools Sales Tools Library Sample Blueprints In slide show mode: click on links to access materials/webinar replays.

24. HP P4000 Customer incentives Q3 FY11: 5/1 – 7/31/11

27. Promotion Terms and Conditions To qualify for promotion, the customer must purchase a new Education Services Care Pack between February 1 and July 31, 2011. Student must be register for one HK364s US RAIL course on the existing published schedule and will receive a second registration for no additional charge for the same course. Registration must be completed by July 31, 2011. Course attendance must be completed by Oct 31, 2011 to qualify for this promotion. Second customer name must be provided at the time of the initial registration. Customer must pay with an HP Education Care Pack that is purchased between February 1, 2011 and July 31, 2011. Only one additional registration per Care Pack, per customer. This promotion applies to US-based open-enrollment sessions delivered by HP Education Services during the period of Feb 1, and Oct 31, 2011. Customer must register, provide promotion code P4000TRAIN, provide a valid method of payment prior to the class start date and complete the course before Oct 31, 2011 in order to receive the promotion. This offer may not be combined with other HP Education volume purchase programs (e.g. HP Care Pack, Integrated Learning Pak, Training Pass, Corporate Training Plan or Education Reseller Agreement) or any other HP education discount offer. This offer may not be combined with corporate discounts, Corporate Training Agreements, GSA discounts, or Software Assurance HP employees are not eligible to participate in this offer. HP reserves the right to change the terms of this offer, or terminate it, at any time and without notice. HP reserves the right to exclude any specific course from this offer . Payment options include: HP Care Pack - the HP Care Pack discount rate will not be applied; the amount deducted from the HP Care Pack will be adjusted so that the effective discount will be consistent with the discounts shown above. Customer Care Pack value must be at least $1800 USD to be qualified. Please note that under this promotion Software Assurance Training Vouchers are not a valid method of payment All other HP Education standard Terms & Conditions apply. This offer does not cover courses offered by other HP organizations (including HP Software) or other HP ATC’s and is Restricted to those courses offered by HP Education Services. Offer restricted to US customers only. Ineligible products: * Any HP Education Service or course other than the P4000 course specified for this promotion * This offer does not cover courses offered by other HP organizations Promotional Code : P4000TRAIN HP & Partner internal use only

29. Trade-in aging Dell EqualLogic SAN or Compellent SAN

30. 20% of the HP Net Purchase price paid back to customerIn slide show mode: click on icon to link to the document. * For HP and Channel Partner Internal Use. For complete details, go to www.hp.com/go/P4000Tradein .The purchase invoice must be dated 4/1/11 – 7/31/11. Eligible equipment: Compellent (SC30, SC40), Dell EqualLogic (PS4xxx, PS5xxx, PS6xxx series). Trade-in equipment must be shipped to HP by 8/31/11. The Program is valid in the US only. HP reserves the right to alter, amend or cancel this Program at any time without notice. HP reserves the right to interpret the rules of this Program, and all decisions made by HP are final.

31. HP P4000 Partner incentives Q3 FY11: 5/1 – 7/31/11

33. 2. HP P4000 Q3 SPIFF 5/1 – 7/31/11for Partner Solution Architects SPIF Central #1580; SPIF Depot #5394 HP ESSN Q3 Playbook on the StorageWorks Expressway (under Quick Links on the right): pg37-38

35. Individual cash awards earned for each training module

36. Online exam required for eLearning PODs

37. Eligibility based on authorization

38. Limited award quantities

39. Integrate as part of the Partner Rewards Program

41. 4. Data Protector Initiative with P40003.793 Promotion elements (May 1- Oct 31, 2011) OFFER SUMMARY: Available to Canadian and US Partners This “Attach Selling Incentive” rewards Partners for attaching Data Protector (DP) Licenses to SWD Enterprise Storage arrays (P4000’s, D2D and 3Par). Promo is incremental to Value Express Pricing (VEP) and New Business Opportunity (NBO) and/or VBD (special pricing). Partners will register for VEP/NBO/VBD per standard processes and Distribution will check orders for qualify categories of HP product. This promotion can be used with the ESSN Portfolio Incentive Promotion. Both hardware and software attach orders must be placed through one distributor at the same time. Benefits to partners: GP, GP, GP… up to three times your normal GP for Data Protector! Data Protector Enablement: webinar, cheat sheets & lunch and learns Chance to attend an end user SWD/DP closing event the first part of August: San Francisco Giants, Chicago Cubs and Boston Red Sox Win an HP Touchpad for top attach revenue (top 3 partner sales reps)! Contact Walter Heil heil@hp.com for more details

42. 5. HP P4000 SAN webinars for HP partnersFridays 8-9am PST In slide show mode: click on icon to link to the document.

43. 5. HP Events and co-marketing initiativesSimplify Virtualization: P4000 Events can be co-sponsored with VMware or Microsoft and Channel Partner Here is the link to order co-branded emails/postcards/telemarketing http://hp.marketingbridge.com/action/hp/Default Contact Jill McCurdy if you have questions. Jill.mccurdy@hp.com

44. Simplify Virtualization HP led Mid-Market Storage Events: HP P4000 More information contact: jill.mccurdy@hp.com Registration URL: TBA

45. Simplify Virtualization HP P4000 Mid Market Law Firm Demand Generation 31

46. SAN-to-Go CD with Campaign / Reseller Tracking Code HP P4000 VSA Free Trial Download

49. Simplify Client Virtualization

50. Data DeduplicationWorkshop

51. Simplify Utility Storage with HP 3PAR

52. The one stop event-in-the-box in the HP Lead Gen Center includes:

53. e-mail invitation

54. audience acquisition telescript

55. event poster, name tags, survey

56. presentation

57. brochures and white papers

58. Other resources available through the HP Lead Gen Center include:

59. Event implementation Guide (free)

60. Telemarketing Services (fee)

62. Backup

63. Outcomes that matter.