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Provide Commerce Proprietary and Confidential Information
Social Media For Business
Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information
Who is James Hills?
Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information
Social Media Quiz Time:
The Fastest Growing Demographic
On Twitter is:
1. 13-18
2. 25-45
3. 55-64
http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra
Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information
Social Media Quiz Time:
In 2013, Social Media Overtook what
Other “Internet Activity” and Became #1:
1. Reading Online News Stories
2. Email
3. Porn
http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra
Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information
Social Media Quiz Time:
What Percentage of Facebook’s daily
active users are “Mobile Only”?
1. 25%
2. 48%
3. 65%
http://socialmediatoday.com/socialbarrel/1883521/facebook-says-48-percent-daily-active-users-and-49-percent-ad-revenue-come-mobi
Provide Commerce Proprietary and Confidential Information
Proprietary and Confidential
Social Media doesn’t Create
Brands …
It Reveals Them!
Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information
Keys to Social Media Success:
1. Know your Audience
2. Be Honest and Open
3. Share Something Interesting
4. Update Regularly
5. Listen to your Audience
6. Build Relationships
Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information
What Platforms Should I be On?
Go where your customers are:
1. Reviews
2. Content for Search & Engagement
3. Help Your Customers Shop Make their
lives Better.
Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information
Your Website Should be the Centerpiece of Your Social Strategy
1. More than just “Follow Me” buttons.
2. Build Great Blog Content
3. Share that Content and Engage with
Customers
Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information
A Blog is Your Most Important Social Media Platform!
Benefits of a Blog:
1. “YOU” own platform
2. Helps with SEO
3. Helps generate leads
Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information
Managing Your Public Persona
Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information
Responding to Critical Feedback Online – You Can Make Things Better!
Provide Commerce Proprietary and Confidential Information
For More Information visit my website: http://aboutjameshills.com
Twitter:
@JamesHills
Mobile:
630-779-9302
Email:
james@aboutjameshills.com

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Social media for Business

  • 1. Provide Commerce Proprietary and Confidential Information Social Media For Business
  • 2. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Who is James Hills?
  • 3. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Social Media Quiz Time: The Fastest Growing Demographic On Twitter is: 1. 13-18 2. 25-45 3. 55-64 http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra
  • 4. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Social Media Quiz Time: In 2013, Social Media Overtook what Other “Internet Activity” and Became #1: 1. Reading Online News Stories 2. Email 3. Porn http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra
  • 5. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Social Media Quiz Time: What Percentage of Facebook’s daily active users are “Mobile Only”? 1. 25% 2. 48% 3. 65% http://socialmediatoday.com/socialbarrel/1883521/facebook-says-48-percent-daily-active-users-and-49-percent-ad-revenue-come-mobi
  • 6. Provide Commerce Proprietary and Confidential Information Proprietary and Confidential Social Media doesn’t Create Brands … It Reveals Them!
  • 7. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Keys to Social Media Success: 1. Know your Audience 2. Be Honest and Open 3. Share Something Interesting 4. Update Regularly 5. Listen to your Audience 6. Build Relationships
  • 8. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information What Platforms Should I be On? Go where your customers are: 1. Reviews 2. Content for Search & Engagement 3. Help Your Customers Shop Make their lives Better.
  • 9. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Your Website Should be the Centerpiece of Your Social Strategy 1. More than just “Follow Me” buttons. 2. Build Great Blog Content 3. Share that Content and Engage with Customers
  • 10. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information A Blog is Your Most Important Social Media Platform! Benefits of a Blog: 1. “YOU” own platform 2. Helps with SEO 3. Helps generate leads
  • 11. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Managing Your Public Persona
  • 12. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Responding to Critical Feedback Online – You Can Make Things Better!
  • 13. Provide Commerce Proprietary and Confidential Information For More Information visit my website: http://aboutjameshills.com Twitter: @JamesHills Mobile: 630-779-9302 Email: james@aboutjameshills.com

Hinweis der Redaktion

  1. Notes:Loves social marketingTravel Blogger – Man TrippingRan a small agency for 5 years supporting small and mid-sized businessesCurrently leads social media for ProFlowers
  2. Answer:55-64 – has grown 79% since 2012It is also the fastest growing demographic on Facebook (46%) and G+ (+56%)
  3. Answer:Social Media now accounts for more online minutes than even porn!
  4. Answer:48% This means that your customers are likely sharing their experiences AS THEY HAPPEN vs in the old days where they would go home and use the PC.
  5. NotesMany people think that if the start “being social” it will change their brand – not true, it will reveal your actual brand.For a social media to be effective, you have to embrace social business principals or it will come across ingenuine.
  6. This lady is shopping – what story is she going to share with her friends and how are you going to be a part?Customers are mobile
  7. Add notes on steps to take to make it better