The document discusses tips for rapid idea iteration. It advocates for prototyping ideas quickly to test them ("Prototype or die"), testing ideas with users frequently ("Test or be toast"), and automating processes like testing and deployment ("Automate or be annihilated"). Examples are provided for each tip, such as online usability testing and using open source tools and cloud computing. The overall message is that organizations need to iterate on their ideas quickly through prototyping, testing, and automation to stay innovative in a changing business environment.

1. Rapid Idea
Iteration
?WhatIf! Inventors Day October 2013
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2. James Haycock
adaptivelab.com
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@jameshaycock

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10. Full Stack
Innovation
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11. Agile & Lean
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12. make things tangible and
testable... quickly
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13. Create
Explore
Review
Understand
Repeat
Define
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14. Create
Explore
Review
Understand
Repeat
Understand
Define
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Create
Explore
Review

15. Market Sprint
2days
Understand
Define
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Create
Explore
Review

16. 2days
Market Sprint
Prototype Sprint
Innovation Lab
Lean product program
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12months

17. Why work like this?
75% of the
S&P 500 will
be replaced
by 2027
Lifespan of S&P 500 Companies
75yrs
15yrs
1937
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2012

18. Changing user
behaviours
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19. Changing
technology
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20. Changing
competitor set
Flipboard is adding at least
200,000 new users per day
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21. !21 | Adaptive Lab | Company Overview

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23. “if there are no failures, you’re not taking enough risk...
!
the organisation became more hierarchical and the
engineers lost control. We have to make sure that we
don’t fall into any of those traps”
!
Ilkka Paananen / Supercell
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25. “We can’t release
something in beta”
Old Media CTO
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26. “Let’s have an idea on Monday.
Instead of having a lot of meetings about
that idea, let’s just fucking do that idea.
By Wednesday, we will have realized the
flaw in the idea and we’ll have iterated it,
so by Friday, it’s totally different, and it’s
either executed or almost done.”
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29. Tips for Rapid Idea Iteration
1
Prototype or die
2
Test or be toast
3
Automate or be annihilated
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30. Tips for Rapid Idea Iteration
1
Prototype or die
2
Test or be toast
3
Automate or be annihilated
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“Doing is the new
thinking. Makers are
the new creatives.
You are what you
make.”

31. 1
Prototype or die
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32. 1
Prototype or die
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33. 1
Prototype or die
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34. 1
Prototype or die
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35. 1
Prototype or die
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36. 1
Prototype or die
Title
Image
Maldives with Jenny
Goal
£1,500
by
Maldives with Jenny
We’ve changed
your weekly
saving
If you save, per week,
£55 in 6
Sam, you will reach your goal£85 weeks!
4
78%
£1,170 reach your goal in 4 weeks!
You will
Get me there faster
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Upload image
Yes!
Dec 2013
My goal
Dec 2013
£1,500
Cancel
Done

37. 1
Prototype or die
SoMA consumes
several million
streaming social
updates per day
Computing
Brand Reach in the last 14 days
Choose Brands
Microsoft
Apple
Dell
45%
72%
Hewlitt Packard
15%
11%
Samsung
33%
2000
1,500
1000
500
0
22nd Jan
26nd Jan
30th Feb
3rd Feb
7th Feb
11th Feb
15th Feb
19th Feb
Brand Demographics in the last 14 days
Microsoft
Gender
Male
65%
Apple
Gender
Female
72%
Dell
Hewlitt Packard
Samsung
Gender
Gender
Gender
Female
57%
Male
52%
Female
72%

38. 1
Prototype or die
# do it to learn
# it’s not just software
# try materials that move at the speed of thought
# start with users
# do lots!
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39. Tips for Rapid Idea Iteration
1
Prototype or die
2
Test or be toast
3
Automate or be annihilated
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40. 2
Test or be toast
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41. 2
Test or be toast
Online usability testing
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43. 2
Test or be toast
Pirate Metrics
Acquisition
Activation
Retention
Referral
Revenue
How many people
see the poll
How many people
use the poll
How many come
back
How many users
talk about it
How many people
become a panelist
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44. 2
Test or be toast
# paper computer
# 5 is good enough
# measure, in a light way
# test all the time
# try to avoid the local maximum
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45. Tips for Rapid Idea Iteration
1
Prototype or die
2
Test or be toast
3
Automate or be annihilated
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46. 3
Automate or be annihilated
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47. 3
Automate or be annihilated
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48. 3
Automate or be annihilated
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49. 3
Automate or be annihilated
SoMA consumes
several million
streaming social
updates per day
Computing
Brand Reach in the last 14 days
Choose Brands
Microsoft
Apple
Dell
45%
72%
Hewlitt Packard
15%
11%
Samsung
33%
2000
1,500
1000
500
0
22nd Jan
26nd Jan
30th Feb
3rd Feb
7th Feb
11th Feb
15th Feb
19th Feb
Brand Demographics in the last 14 days
Microsoft
Gender
Male
65%
Apple
Gender
Female
72%
Dell
Hewlitt Packard
Samsung
Gender
Gender
Gender
Female
57%
Male
52%
Female
72%

50. 3
Automate or be annihilated
# open source is your friend
# the cloud is your friend
# automate testing
# automate provisioning
# automate deployment
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51. Tips for Rapid Idea Iteration
1
Prototype or die
2
Test or be toast
3
Automate or be annihilated
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52. OFFICE
CONTACT
JAMES HAYCOCK
Second floor
91-93 Great Eastern Street
London EC2A 3HZ
020 3011 0640
hey@adaptivelab.com
07732 897 229
james@adaptivelab.com
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@adaptivelab