1. Gartner for Business Leaders SM The Ultimate Tool For C-Level Business Development

2. The basics… © 2007 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. Gartner for Business Leaders and Gartner for IT Leaders are service marks of Gartner, Inc. or its affiliates.

5. Gartner is the right place Business Community Advisory Firm Publish Reports Our demographic: 80% End Users (your clients) 20% Technology providers (you) More than 30 analysts Cover your area of business Each analyst Takes an average of 400 calls a year from our clients (280 your clients) Source: Gartner 2007, Inquiry Report Survey

7. how exactly do we help? © 2007 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. Gartner for Business Leaders and Gartner for IT Leaders are service marks of Gartner, Inc. or its affiliates.

8. We support your business model VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL VALUE CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS INFRASTRUCTURE CUSTOMER OFFER FINANCE Analyst Community Your Company’s Executive Team Working in Sync “ A company is more than desks and chairs and computers, it’s made of people and capacities”

9. At the core of what you do Customers Market Technology Competitors Needs, pain points, concerns Effective product strategy Your company’s perception in the marketplace Competitive positioning, analyst coverage CORE CAPABILITIES

13. How do our clients profit from this?... © 2007 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. Gartner for Business Leaders and Gartner for IT Leaders are service marks of Gartner, Inc. or its affiliates.

15. So What actually does it include?... © 2007 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. Gartner for Business Leaders and Gartner for IT Leaders are service marks of Gartner, Inc. or its affiliates.

17. (a.1) Analyst Community: Our Values Independence Objetivity Accuracy Ombudsman Regulates Analyst Community

19. How do we integrate with our clients?… © 2007 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. Gartner for Business Leaders and Gartner for IT Leaders are service marks of Gartner, Inc. or its affiliates.

22. Your Ultimate Tool For C-Level Business Development 65% of Fortune 1000 80% of Global 500 74 Conferences 3,500 Senior IT executives 60,000 Clients 17,000 Benchmarks 650 Analysts 75 Countries 240,000 Client Inquiries each year 10,000 Media Inquiries 2,000 Consulting Engagements