Evaluation of everything

1. 1.
Initial audience research

2. This is my version of the Verve Pipe this is at a dise
angled CU and follows conventions of my genre of
I followed conventions here by copying the
music fading edits of main characters and singers.
This is the official version of the verve pipe. The The two different images are MS and have
two contain a mysterious girl who fades in and a fading edit which is conventional.
out but also is blurred at time.

3. My Version - The Freshman
My Version - The Freshman
Both of these shots represent 4th wall and act
as if the singers are addressing the audiences. These two shots, are similar as it is two
The two BCU’s are copied as convention as the people who love each other. And end up
music is both in the same style of genre. parting. The two shots however lead to a
break up.
The Rascal Flats – What Hurts The Most
Runaway Train – Soul Asylum

4. The video ‘The Freshman’ by ‘The Verve Pipe’ was constructed and designed to give
a little narrative but also a mysterious element to the shots. The editing of different
shots tended to be either a fade in or a straight jump cut to represent the fast pace
of that particular piece of narrative. Meise en scene demonstrates throughout the
video the different styles of costumes, representing the different ages and the
experiences between past on present. The filters over certain parts of the film
represent different memories. The sepia denotes the singers past and experiences.
The black and white denotes the memories of his ‘friend who gets slapped’ and
finally the unedited colour represents modern time as a old man, reminiscing about
his past. The candles in the video also co-inside with the candles and the ‘Brand’ of
“Fire” however candles are connoted to be elegant and also primitive. They in the
past were used to light the way however now they are used as decorations and
nothing more. The use of non-diegetic sound added to the video was to maximise
optimum sound output and give a clear crisp quality of sound.
The camera work and variety of different shot types add different effects and
meanings.. It also adds audience gratification to keep the audience interested. I
have used many different shots, from Long shots, Zooms, MLS, MS, and also CU.
The performance from all actors is armature however we gave it our best and that's
all you can do. There are certain parts that are better than others

5. 2. How effective is the combination of your
Audience fits in BRAND
MAIN PRODUCT and ANCILLARY texts?
very easily with My brand was constructed
both ancillary and to give a indie rock theme.
main product as The colours are not to
the two go and go vibrant yet they do not
hand in hand with make the album look to
the same concept dull. The colours are warm
of institution. The and the image is
reason my I chose deliberately designed to
this is due to the create the denotation of
indie rock being young freshmen. (when
relaxed and fire can lighter and fire were very
denote both... It cool) the fonts I used were
can be both the to create a easy to read yet
living source of life not boring title. The font I
but also the taker used was “MV Boli” this
of life aswell. gave the title character; it
reflected a younger
generation of writing.

6. This was created whilst
trying to keep the same
brand , of fire and candles.
FRONT COVER However the candles were
not very gratifying to
audiences. Therefore I had
to create a front cover by
using my Zippo in a
cupboard. The actual
image was not cropped or
altered in anyway however
I did use some effects to
create the dark and light
contrasting. The different
levels of light leaving the
flame gives a warm
denotes heat and warmth.
I achieved this by using
Photoshop and using the
artistic filter option and
choosing angled strokes
.Also the lighter gives a
younger.

7. The text that was used is called MV Boli
and again it is used to represent teenagers
and young styled writing, or graffiti pens.
The alternate places was a design I copied
from the Album “Here and Now” by
Nickelback, however to keep originality I
moved the title to the side.

8. This again to keep with he brand from the front cover had to contain some
sort of light. Therefore the flames from the candles denote the front cover.
Furthermore our main video piece also uses a lot of candles. The image has
been edited by using Hue and saturation and leaning it more towards the
red. The left side however has been edited to become symmetrical. I believe
this gives it mystery as it does look interesting and different. The darkness
however also follows along the theme of night in the music video.
Inside cover

9. This ancillary is actually me just stood against a white wall... And
the background photo is accidental shot that I took whilst trying to
get a poster image. However the two together denote freedom and
the lights can connote many different things from fire to
performance, staging or just street lights. This unique shot was
totally original and un- copied from anything else.
Back cover
RCA is a real company
that is on the original
album and therefore
to keep with
convention I decided
to place it in its
rightful place.

10. The song titles are in fact the
original songs from the real band
“The Verve Pipe” The font used
again is the same as the front
covers “MV Boli” furthermore the
lights behind although one does
cover up a bit of a song title it gives
a lovely lively warm effect.

11. POSTER
The Poster was created by
taking my camera up
Werneth low in Stockport
and taking various different
shots. The clean cut font
was used to keep the poster
clean. The red colour again
was to keep with the brand
of fire from both the album
covers and also the main
music product.

12. INSTITUTION OF FIRE

13. My institution is very easily recognisable. The
use of effects and fire clearly demonstrate my
brand. The colour coding procedure was
difficult however to keep with convention I
tried to stay with the colour scheme of red,
black and orange. As these colours are your
typical genre for enigma and fire. To add the
few things that I could change however is the
amount of enigma in my video as allot of it is
un answered however some of it is designed to
get audiences to reflect and wonder plus make
their own opinions. My genre is indie rock and
therefore the images could not be to ‘pop
rock’ or to heavy. After much debating I
decided to go for the lighter and lights as it is
mutual and can stretch across many different
genre’s.

14. 3. What have you have
learned from
AUDIENCE FEEDBACK?

15. Sub questions to consider:
a. Planning.
A lot of my work was created
from imagination, and little How did you find your audience? (similar
ideas from other music products, demographic work from last year,
video's. However a lot of the etc)
shots and transitions also How did your audience research and response
costume was created one influence the construction of your products?
night in my room. However
some of the ideas did come
from similar videos such as
Nickelback, Bohemian
Rhapsody, Goo Goo Dolls. The
reason for this was that I like
the certain effects used.

17. • As you can see the genre leaned towards Indie Rock
• The majority who listened enjoyed the song I had in
mind and therefore there was no need to re-think of
another band.
• With the amateur band, the views on You Tube were
very low and therefore was a acceptable and decent
song to use.

18. b. How did you use audience responses to
define your target audience?
My Target audience was confirmed or re-
affirmed when I got the results of the
Audience research task. It gave me firm
confirmation towards my ideas. The
mixture of colour, black and white and
finally sepia gives the video definition but
also enigma. My target audience reach
was intestinally indie rockers who like
guitars and drums.
But also enjoy a
good narrative.

19. The questionnaire I used
was designed to be quick
and simple to read with
minimal effort required.
As my target audience
tend to lack patience
and attention. The
questions I asked were
also designed to be easy
to tally up, leaving not
much room to give a
huge amount of
answers.

20. Various “Likes” on
Quotes From Audiences
“It was good apart from
the girl who kept smiling
“

21. Target Audience

22. Below is the Script/ Narrative

23. Actor - James Farrow
Actress - Dannie McGlynn
Location – Werneth Low/ Brabyns Park
Low Pan across table past candles. tilt up to old man. looks sad and depressed. Starts singing
slowly. Different shots through camera and candle flames. Zoom into eye (46 seconds)
Zoom out from eye (old man, young) (Prop: acoustic guitar) camera at angle from singer with
woman in background sitting on a bench, focus shot past man to woman touching her face,
gazing at man.
Man turns and smiles BCU of man. and at LS they walk towards each other.
(+scene) Gives the necklace to the girl. CU around her neck
Fade to old man singing. then fades back to him young when line comes “we were merely
Freshman” (1:18)
Young man again walking down the road holding hand with girl friend. Guy holding JD bottle
hood up sat on a wall, then it goes black and white to singer’s friend and his GF arguing and
him drinking and her taking tablets. She slaps singers friend and walks off. Man falls on to
knees and keels over crying.
Camera pans down to JD bottle on floor open spilling. (1.49) Man looks up “can’t be held
responsible…” Girl wipes tears from her eyes ‘she was touching her face’ … MS on her face

24. (2.07) ‘Guitar in corner’ young man stood on rock singing. Camera flicks between CU,LSBCU
(2.25) flicks back to old man singing “yeahhh” walking, fades back to young man and girl (2.49)
they kiss and smile at each other (camera in symmetrical two shot) both people smile at each
other
turn 180 degrees and their facial expression saddens as they walk away from each other.
(+scene) Girl throws necklace to young mans feet. PAN, ZOOM, ECU of necklace at his feet
Camera in front of man slightly to the left of his face and shoulder. In the distance you can see
his girl friend walking off. Jumps to girl walking from man with a tear in her eye “can’t be held
responsible” jumps back to man “she was touching her face” back to girl “No I wont be held
responsible” back to man “she fell in Love in the first place” (3.25)
Fade edit to old man singing “for the life of me….” Then he is angry and swipes the candles to
the floor. Doing hand gestures. “For the life of me…” Then slams fist down on top of lit candle.
Faded vision of woman and young man together holding hands (possibly kissing)… as singing
calms down between each line, it is sang between the the old man, the young man, and the girl.
Song fades out to old man walking away with candle flame in fore ground.
Old man throws flower near a rock and walks into the distance, young woman walks out from
behind a tree and walked off with him (ghosts) Zoom out from MS- ELS as they walk away

25. + Scenes
•Old man throws flower near a rock and walks into the distance, young woman walks out
from behind a tree and walked off with him (ghosts) Zoom out from MS- ELS as they
walk away
•Early in the video, young man gives young woman a necklace (prop), zoom in on it to
CU around her neck. Later on in the video, the young man and woman are fighting (MS,
RAE) when she throws the necklace at his feet (Pan, zoom, ECU) and walks away. (LS)
Costumes.
Old Man - Black Suit, red tie
Young Man – Jeans and t-shirt with Jacket
Woman – Nice dress with nice shoes/ white dress for the end
Young mans friend- Black hoodie, jeans
Young mans friend GF - Nice dress with nice shoes
Props.
Gu+ Scenes
Old man throws flower near a rock and walks into the distance, young woman walks out from
behind a tree and walked off with him (ghosts) Zoom out from MS- ELS as they walk away
Early in the video, young man gives young woman a necklace (prop), zoom in on it to CU around
her neck. Later on in the video, the young man and woman are fighting (MS, RAE) when she
throws the necklace at his feet (Pan, zoom, ECU) and walks away. (LS)

26. Costumes.
Old Man - Black Suit, red tie
Young Man – Jeans and t-shirt with Jacket
Woman – Nice dress with nice shoes/ white dress for the end
Young mans friend- Black hoodie, jeans
Young mans friend GF - Nice dress with nice shoes
Props.
Guitar
Candles (Fancy and Tea candles)
Jack Daniels Bottle
Necklace
flowers
Color
Old man – Normal color
Young M/W – Sepia color
YM friend/ GF- Black and white
lighter
Candles (Fancy and Tea candles)
Jack Daniels Bottle
Necklace
flowers
Color
Old man – Normal color
Young M/W – Sepia color
YM friend/ GF- Black and white

27. 4. How did you use MEDIA
TECHNOLOGIES in the
CONSTRUCTION and RESEARCH,
PLANNING and EVALUATION stages?

28. Technologies
• Photoshop – used for editing the music video
• Word - for creating the script and for the
questionnaire
• Imovie – for creating the final product, ‘The
Freshmen by The Verve Pipe’
• Powerpoint – for showcasing my work and
explaining the details of my work
• Windows media player – for allowing me to
view and show others for feedback.

29. Preliminary task
To get ourselves used to the new software
‘Imovie’ and also to get used to the new
keyboards. In the lesson we used a five
minute clip from the beginning of a
Coronation Street clip and then manipulate it,
to create what you want. I decided to be
immature and create a clip called sexy time
that is now on You Tube
http://www.youtube.com/watch?v=GLzqlrwf
CKk Its idea was to be humorous but get me
learning the ropes of Imovie.

30. BLOG AND WORK
• My blog consists of most of my work, I use it
to show my peers and teachers the work I
have done. It gives them a chance to review it
and check on my progression.