The document discusses the potential of 4D marketing, which involves experiential, interactive, and immersive experiences using technologies like augmented and virtual reality. It notes that 4D is more than just an extension of 3D and that large companies are experimenting with it. The document also explores the growth of mobile devices and wearable technology that could enable new types of 4D experiences in the future.

1. digital
marketing
4D: The next big thing?
James Dearsley
Founder of The Digital Marketing Bureau
Independent Technology Consultant
www.thedigitalmarketingbureau.com
www.jamesdearsley.co.uk
@jamesdearsley

2. Title page heading
to appear here
digital
marketing
“Experiential Marketing; an emerging and exciting field ”
“the goal of experiential marketing is to form a memorable
and emotional connection between the consumer and the
brand”
“It is a period of Innovation, Interaction and Immersion”
@jamesdearsley

3. Title page heading
to appear here
digital
marketing
Augmented Reality
“a technology that superimposes a computer-generated
image on a user's view of the real world”
@jamesdearsley
Dulux AR app
June 2014

4. Title page heading
to appear here
digital
marketing
Challenges
4D is a generic and
nondescript term
that the consumer
may feel is just an
extension of 2D and
3D when in fact it is
so much more
Perception is too
important
What exactly is 4D?

5. Title page heading
to appear here
digital
marketing
What exactly is 4D?
Though people’s perception of 4D can not encapsulate the future of
marketing, its literal definition is apparent in most futuristic
@jamesdearsley
marketing

6. Title page heading
to appear here
digital
marketing
The 4th Dimension?
Joseph-Louis LaGrange
1736 - 1813
1st proposal of 4th dimension
Charles Howard Hinton
1853 - 1907
Evangelist of 4th Dimension Consider the x,y and z angles
we are used to and then add
the w angle to it
@jamesdearsley

7. Title page heading
to appear here
digital
marketing
Augmented Reality
“a technology that superimposes a computer-generated
image on a user's view of the real world”
@jamesdearsley

8. Title page heading
to appear here
digital
marketing
Augmented Reality
@jamesdearsley

9. Title page heading
to appear here
digital
marketing
Augmented Reality
“….reducing the friction
between
intention and action”
@jamesdearsley

10. Title page heading
to appear here
digital
marketing
The Internet and Mobile Revolution
there are now more smart phones than
people on the planet
there were 120 million tablet computers,
by 2016 this is predicted to be 660 million
By the end of 2012, The New York Times estimated
there would be 45 Billion App Downloads. That is 6 for
every man, woman and child
@jamesdearsley

11. Title page heading
to appear here
digital
marketing
Wearable Technology

12. Title page heading
to appear here
digital
marketing
Wearable Technology
Tech Analyst Juniper Research estimates
wearable computing will generate $800
million in revenue in 2013, rising to
$1.5billion in 2014 and the unit sales will
increase from 15 milllion in 2013 to over
70 million in 2017
@jamesdearsley

13. Title page heading
to appear here
digital
marketing
Wearable Technology
$8.8 Million to purchase the
original Super-Cray-Computer.
With more power wearables like
Glass will be under $1,000
@jamesdearsley

14. Title page heading
to appear here
digital
marketing
I’m worried about perception again…….
@jamesdearsley
“it is a catalyst,
not a lightening bolt”
Robert Scoble
“this isn’t and never
will be
a device for the
consumer”
Julie O’Dell
“this is an evolution,
not a revolution”

15. Title page heading
to appear here
digital
marketing
Virtual Reality
“We’re making a long term bet that immersive
Virtual Reality and Augmented Reality will
become a part of people’s daily lives”
@jamesdearsley

16. Title page heading
to appear here
digital
marketing
Virtual Reality
@jamesdearsley

17. Title page heading
to appear here
digital
marketing
Virtual Reality
@jamesdearsley

18. digital
marketing
Conclusion
It is the concept of the 4th Dimension that will be huge
Large multinationals are trialling it and taking gambles
Marketing is changing to be more immersive, interactive and innovative
James Dearsley
Founder, The Digital Marketing Bureau
@jamesdearsley

19. Title page heading
to appear here
digital
marketing
References
4D Film - https://en.wikipedia.org/wiki/4D_film
Four Dimensional Space - https://en.wikipedia.org/wiki/Four-dimensional_space
Joseph-Louis LaGrange - https://en.wikipedia.org/wiki/Joseph-Louis_Lagrange
Charles Howard Hinton - https://en.wikipedia.org/wiki/Charles_Howard_Hinton
What is the Forth Dimension - publication by Charles Howard Hinton - https://en.wikisource.org/wiki/
What_is_the_Fourth_Dimension%3F
What is 4D - humorous definitions - http://www.urbandictionary.com/define.php?term=4D
Thad Starner - http://www.cc.gatech.edu/home/thad/
Cellphone and Tablet computer numbers www.techcrunch.com/2012/04/10/gartner-tablets-apple-ipad-dominate/
App Downloads New York Times - www.gartner.com/newsroom/id/2153215
The First VR film - http://www.wired.com/2014/02/oculus-vr-zero-point-trailer/
Thomas Cook Virtual Reality - http://www.thomascookgroup.com/12-august-2014-thomas-cook-brings-the-holiday-experience-
to-the-high-street-with-industry-first-virtual-reality-trial/
!

20. Title page heading
to appear here
digital
marketing
Augmented Reality Resources
Layar
layar.com
Blippar
blippar.com
Aurasma
aurasma.com
Metaio
metaio.com
Junaio
junaio.com
@jamesdearsley
Virtual View App
virtualviewapp.com

21. Title page heading
to appear here
digital
marketing
Virtual Reality Resources
VRase
VRase.com
GameFace
gamefacelabs.com
Cmoar
cmoar.com
True Player Gear Totem
trueplayergear.com
Altergaze
agvr.com
Sulon Cortex
sulontechnologies.com
ANTvr
antvr.com
InfinitEye
facebook.com/
InfinitEyeVR
Vrelia VReye
vrelia.com
Avegant Glyph
avegant.com
@jamesdearsley