Pro Forma

1. Irn-Bru
JAMES GANNON

2. Info-graphic Research:
https://nationalcareersservice.direct.gov.uk/job-profiles/computer-games-developer
Job Title – Game Developer
Entry Requirements – Usually need an HND (Higher National Diploma) or a foundation degree in Computer Game
Technology. However, You may start as a quality assurance (QA) Tester. There is no degree needed for this role but you must
be an experienced game player.
Gender – Both Male and Female Roles
Skills Required – IT and computing skills
– Creativity and imagination
– Logical approach to problem solving
– Ability to work under pressure
– Patience and attention to detail
Working hours – Approx. 30 – 40 Hours Per Week. Working hours may vary – standard office hours with some unsocial hours
(such as evenings, weekends and overtime) to meet deadlines.
Day to Day Duties – Deciding what a game should look like and how it plays.
– Coming up with original ideas or working from existing concepts.
– Creating the games visual characters, objects and scenery.
– Producing concept art and drawings and/or sketches.
– Bringing characters to life with computer modelling and also creating the code to make the game
work.
Salary – Starter - £19,000 to £25,000 PY Experienced - £30,000 to £50,000 PY Highly Experienced - £50,000 to £75,000 PY

3. Info-graphic Research:
This is a graph showing Job
postings that featured Games
Developer in the job title as a
percentage of all IT jobs
advertised around the UK.
As shown on the graph the
amount of permanent jobs has
varied significantly in-between
2008 and 2015. during 2016
there was a decrease in
permanent job postings.
However, it has slowly
increased throughout 2017.
This is promising as this is the
field of work that I am
interested in.
https://www.itjobswatch.co.uk/jobs/uk/games%20developer.do

4. Info-graphic Research:
1. Entry requirements
You'll usually need an HND, foundation degree or degree in computer games technology, computer games development or multimedia design. A degree with
a work placement could give you an advantage.
Employers will be interested in your knowledge of software and the computer games market and will want to see proof of your talent and creativity, as well
as formal qualifications.
You could start as a quality assurance (QA) tester. You don’t need a degree to start at this level, but you must have plenty of experience of game playing.
2. Skills required
You’ll need:
excellent IT skills
creativity and imagination
a logical approach to problem-solving
the ability to work under pressure and meet deadlines
patience and attention to detail
https://nationalcareersservice.direct.gov.uk/job-profiles/computer-games-developer
The information on this website was useful to find out what an employer in the industry is looking for and what you could
do that will be of further assistance to getting yourself a job. The information given to me will have to be re-worded
appropriately to fit in to the same style as my info-graphic.

5. Info-graphic Bibliography:
Anon. (13 April 2017) Computer games developer Link: https://nationalcareersservice.direct.gov.uk/job-
profiles/computer-games-developer
IT Jobs Watch Ltd. (2014-2017) Game Developer Job Postings in the UK Link:
https://www.itjobswatch.co.uk/jobs/uk/games%20developer.do
Anon. (13 April 2017) Computer games developer entry skill requirements and Link:
https://nationalcareersservice.direct.gov.uk/job-profiles/computer-games-developer

6. Info-graphic:
This was the final product of my info-graphic. I chose the theme of Game
Designer because I found it the most interesting out of the few jobs I had a
look at. And with the background of growing up with games I new i had a lot
more ideas of what I wanted on my final product.
If I could change something to do with my Info-graphic, I would change the
background colour from Green to something a bit nicer to look at or even a
gender neutral colour.
I Would also add more facts and figures so that people have a little more to
read about Game Design. All of the mini characters were edited by myself,
for example (Link – inner glow) to make the figures a little bit more
Animated.

7. Research:
To get my Information of Game design and all of the experiences and requirements there was involved, I went on to
Google on to a couple of websites where I had charts and facts about how to get in to the industry and what is
involved.All of these pictures and statistics where listed in my bibliography.
I created a Bibliography as well as added the website links on previous slides so that I had a reference to justify what I had
said about the Job and to also go back at a later date if I need to add more.
After I found a website that told me what I wanted to know I wrote down the information in my own words so that I
didn’t violate any copyright laws and/or Plagiarism.
I then got the most important details and added them on to my Info-Graphic so that the facts are backed up by various
websites and charts.

8. Market research:
A.G Barr is a company that creates soft drinks such as Irn-Bru, cherry-soda and lemonade which are well known by the
general public. The most well know drink made by Barr is Irn-Bru, a Scottish soft drink that was first released in general
stores in 1901.
Throughout the years up until now, A.G.Barr have been releasing adverts selling their product Irn-Bru. However, they have
competition with coca cola, Pepsi, Fanta and other well know, properly advertised companies that steal the limelight. One
of the reasons why some people avoid Irn-Bru, in my opinion, is because of some of Barr’s Inappropriate adverts such as
the sad goth, that has a lot of controversial thoughts between the general public as to weather its classed as bullying.
The competition between coca cola was so strong that in response to a coca cola “share a coke” campaign, Barr had
decided to double up on coke and produce thousands of limited edition 750ml bottles of Irn-Bru with some Scottish
names on the cover, mimicking the one of coca cola.
To reach out to a global audience, Barr shipped its products overseas to new countries and has now set up factories and
shipping markets for Irn-Bru around the world in countries such as Russia, Australia, Canada and many more.
The marketing war still goes on between coca cola and Irn-Bru.

9. Audience research:
A class survey was created my audience survey. The survey had multiple questions such as how old the target audience
was, what their favourite drink was and how they had found out about the drink in the first place.
The questions then went on to ask about how people felt towards the advertising campaigns of the product created by
Barr, more commonly known as Irn-Bru. The data I collected was then put in to a edexcel spreadsheet where I converted
the results into a Pie chart or Bar Graph to make it easier to see what the majority of the answers were for each question
and to make it a lot easier to read.
15 people took part in this survey, which was enough evidence for me to properly analyse the results and put them in to
clear, more appropriate representation of myself.

10. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

11. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

12. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

13. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

14. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.

15. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.

16. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

17. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

18. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

19. Finished Stuff:
Finished pieces to be displayed on your blog.