1. Target Audience for the band
‘We Can’t Dance’
The following slides will go through different
areas that appeal to the target audience of the
band.

2. Music
This target audience are very eager
about going to gigs, mainly to local
ones to find out about a new up and
coming band. They also very into
going to festivals with friends, these
festivals include Latitude,
Glastonbury, and T in the Park.
The main genres that the
target audience are into
indie pop, indie rock, indie
electronic and alternative.
These include bands like
The Drums, The Wombats,
and Two Door Cinema
Club.
They use the internet to find
new bands, on websites like
MySpace.com and the NME
website.

3. Lifestyle
The target audience
normally go shopping in
shops like Topman, H&M,
HMV, Soundclash etc.
These shops show the
target audience’s interest
and what they like to
spend their money on.
The target audience’s appearance
is normally plimsolls, skinny
jeans, a shirt and tie/t-shirt, with
longish hair. They are normally
seen with Topman branded
clothes. They also wear band t-
shirts of their favourite bands.
Some of them can also be seen
with the festival bands that they
have been to round their wrists.
The target audience, mostly the
males rather than the females,
play the guitar. This makes them
feel connected to their favourite
bands, being able to play their
songs while also acting like the
band members. They sometimes
also create their own bands,
again wanting to be like their
favourite bands.

4. Media
The target audience are heavy
users of technology; using
iPods, the internet, iTunes,
mobile phones, etc. Without
their iPod they feel lost as
music is very important to
them. They use the internet to
check what band are coming to
their local area; while also
going on Facebook, MySpace,
Youtube and other websites to
check up on the latest music
and find the newest non-
mainstream band.
The target audience may
read many magazines ,
depending if they have
other interest that are not
stuck in the ideology that
people have of them, but
they will mostly read
music magazines, For
example, NME magazine.
There isn’t a certain TV
channel that just the target
audience of We Can’t Dance
watch, they are like normal
people of their age who watch
programs on BBC 3 and E4
that are aimed at their age
group. The different channels
that they might watch are the
music channels with them
being MTV2, Lava TV, and
NME TV.

5. Indie Kid
Indie Boys tend to be skinny, shy, with messy hair and a fringe. The hair
must not be confused with emo hair, which is styled using disturbing quantities of
gel, wax, mousse and hairspray. Indie boys just can't be arsed to brush. Skinny jeans
are more typical of the scene kid, Indie boys prefer fairly loose fitting denim. A plain
t-shirt or shirt are very popular, along with ancient battered converse, in black or
blue. Indie kids are friendly, cheerful and actually surprisingly non-elitist; I, as an Indie
Kid have many a time got down to the funky sounds of Snoop Dogg.