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Negotiating contracts as user experiences - WIAD Rome 2016

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Usually deals and contracts have a flaw: they are designed around deliverables and penalties rather than on the relationship between involved people or organisations.

This happens despite contracts should deliver an experience, like all other human artifacts which are not just an object or a service.
Collaboration around a common shared goal: this is the experience to look for.

Veröffentlicht in: Business
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Negotiating contracts as user experiences - WIAD Rome 2016

  1. 1. N E G O T I AT I N G C O N T R A C T S A S U S E R E X P E R I E N C E S J A C O P O R O M E I - W I A D R O M E 2 0 1 6
  2. 2. @ J A C O P O R O M E I
  3. 3. S P L I T T I N G O R A N G E S
  4. 4. A L I F E B O AT ? W H A T D O Y O U R C O N T R A C T S F E E L L I K E ?
  5. 5. S A I L I N G B O AT ? W H A T D O Y O U R C O N T R A C T S F E E L L I K E ?
  6. 6. W O R K A R O U N D W H A T I S A B A D E X P E R I E N C E ?
  7. 7. C O N T R A C T S A R E C O N S T R A I N T S F O R Y O U R N E X T C O L L A B O R AT I O N S T O RY R A Y M O N D Q U E N E A U & 9 9 WA Y S T O T E L L T H E ‘ S A M E ’ S T O RY
  8. 8. A M E T H O D H A R VA R D N E G O T I A T I O N P R O J E C T
  9. 9. I N T E R E S T S , N O T P O S I T I O N S .
  10. 10. Business Needs Take the brief and identify the end-goal of the project in business terms. Credits: @folletto
  11. 11. Credits: @folletto
  12. 12. H A R D O N P R O B L E M , S O F T O N P E O P L E .
  13. 13. – A L B E R T O M U C I G N AT ( W E L L … M AY B E A . C O O P E R ) “There is no average user.”
  14. 14. – D AV I D E ‘ F O L L E T T O ’ C A S A L I “A design that doesn’t get used is a failed design by definition.”
  15. 15. D E V E L O P O P T I O N S F O R M U T U A L B E N E F I T
  16. 16. Y O U D E S I G N C O N T R A C T S N O E A R LY C O M M I T M E N T
  17. 17. Users Business❤
  18. 18. Stakeholder Stakeholder ❤ Stakeholder Stakeholder Stakeholder Stakeholder StakeholderStakeholder
  19. 19. I N S I S T O N O B J E C T I V E C R I T E R I A
  20. 20. H E R B C O H E N ’ S C H E C K L I S T • Establish trust • Obtain information • Meet his needs • Use his ideas • Transform relationship to collaboration • Take moderate risk • Get his help
  21. 21. S P L … S H A R I N G O R A N G E S
  22. 22. G E T T R U S T E D A S S O O N A S Y O U C A N
  23. 23. do observe think dotL O O P The Dot Loop, the simplest process possible (2010) Credits: @folletto
  24. 24. – J O H N H A G E L I I I “Abandon stocks, embrace flows”
  25. 25. T R U S T M U S T F L O W
  26. 26. B E H I G H O N O X Y T O C I N T H E B E S T E X P E R I E N C E
  27. 27. T H A N K Y O U
  28. 28. @ J A C O P O R O M E I
  29. 29. C R E D I T S • Davide ‘Folletto’ Casali - @folletto • https://pixabay.com/en/orange-food-juicy-fruit-188082 • https://www.flickr.com/photos/canorus/3051289707 • http://mangiarebuono.it/wp-content/uploads/2013/09/ Fotolia_40283450_Subscription_Monthly_M.jpg • https://www.flickr.com/photos/viatorius/5902690058/ • http://dthsg.com/what-is-design-thinking/ • http://blog.sendblaster.com/2014/08/07/top-key-performance-indicators- kpis-for-email-marketing/

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