My presentation at Refresh SMC, the first-ever social media conference hosted by Humber Business at its Lakeshore Campus in Toronto on April 9, 2013. Topic: Creating Engagement Through Social Media.
15. FACTS & STATS: COUNTRIES:
365 Scarves Argentina
200+ Client Ambassadors Brazil
100+ Staff Ambassadors Canada
100+ Tumblr Photos Czech Republic
1,000+ mentions in social media England
Germany
Iceland
DESTINATIONS: India
Italy
2012 Summer Olympics Netherlands
100th Grey Cup Peru
The White House Singapore
CNN Headquarters Spain
Taj Mahal Sweden
Peak-2-Peak Gondola at Whistler Switzerland
USA
16.
17. “I can’t say thank you enough. It
really means a lot that I’m part of
the exclusive ambassador
program! I will keep referring
more people to this wonderful
bank.”
18. Prominent Canadian personal finance blogger, Cait
Flanders (@blondeonabudget), posted about her
decision to choose ING DIRECT as her new primary
bank.
29. Or how about winning V.I.P.
sideline passes to the halftime
show playing ‘heads’ or ‘tails’?
30. My favourite part of the TweetUp was…
•47% said meeting other fans
•11% said meeting the Commissioner
•9% said contests & prizes
•8% said meeting CFL players
•4% said seeing the Grey Cup
31. “I enjoyed putting faces
to the many people I
have been tweeting with
all season.”
32. “We have a tighter-knit
community than any other
professional major sport, and
having this event every year just
converts more casual fans into
hardcore fans.”
33. “I felt like royalty and
it was the best part of
Grey Cup for me.”
34. The CFL brings the conversation
into its house and makes sure
that the League is at the centre
of that conversation by creating
a community where fans can
interact.