3. Marketing Services
In Meditep we specialise in medical marketing. We understand marketing in an inclusive way,
integrating different disciplines and expertise. This is especially important in the competitive and
complex environment of the health sector, particularly in the pharmaceutical field. In Meditep we
add value to marketing strategies and initiatives. We provide the solid scientific knowledge that
equips communication with clear and robust arguments. Our experience allows our customers'
messages and actions to successfully differentiate themselves from the competence. All of this
with innovation and efficiency as our motto.
4. “In Meditep, we add scientific value to your
commercial activity”
… + advantages? What else would you like to
get from Meditep?
In Meditep we know that we are living in
a constantly changing environment, To present innovative solutions,
where better results with a more efficient Meditep has a wide and experienced
management are demanded. We help vision. We get involved with the
turning this demand into a competitive customer to offer a personalised
advantage. To do so, we offer new service. What do you need? We can
approaches and innovative perspectives, get it!
giving your projects an integral and
professional management.
5.
6. The marketing services portfolio has been specially designed for health care manufacturing
companies: pharmaceutical, biotechnologies, para-pharmacy, medical devices… Meditep contributes
to the added value in the orientation focused on medical marketing, integrating commercial, scientific
and clinical aspects.
1. STRATEGIC MARKETING
Including services related to the objective market study, positioning and health care product launching.
1.1. Scientific analysis of own and competition products
1.2. Strategic market research (see Business Intelligence)
1.3. Approach and assessment of specific groups of interest
1.4. Access to markets, pricing and reimbursements (see Business Intelligence)
1.5. Preparation of support materials to negotiate with health authorities
1.6. Competitive Intelligence (see Business Intelligence)
1.7. Scientific and clinical support of the launch plan and positioning
1.8. Training of the company's personnel in scientific and clinical aspects
1.9. Scientific training from a commercial perspective (emotional intelligence, motivational
cycle…)
1.10. Brand and product image development
7. 2. SCIENTIFIC-COMMERCIAL ACTIVITIES
Meditep designs and adapts a series of high value activities, both scientific and clinical, to reach
commercial goals. A commercial activity can generate scientific value, and a scientific activity can
contribute commercial value, if emanating from an inclusive vision and when developed by experts.
2.1. Study of the commercially relevant aspects of a pathology
2.2. Clinical research to assess therapeutic attitudes and the resources employed
2.3. Review of the scientific knowledge in key points relevant to strategic marketing
2.4. Scientific and clinical assessment of similar products from the competence
2.5. Post-authorisation and use product studies
2.6. Publication plan and scientific dissemination in line with the commercial strategy
2.7. Communication and dissemination of scientific material in population groups of interest
2.8. Organisation and coordination of consensus and experts' recommendations
2.9. Educational programmes for patients, their relatives and social groups
2.10. Audiovisual and multimedia materials for scientific dissemination
8. 3. MARKETING ACTIONS
Design, organisation, management or support of marketing actions. We integrate evidence and
scientific knowledge with actions of great commercial value. Among the many possible services,
we just mention the following:
3.1. Organising groups of experts (advisory boards)
3.2. Assessment of marketing strategies in the objective targeting of customers
3.3. In-person or online training of commercial teams in pathology and products
3.4. Organisation of events (see Events) for internal and external customers
3.5. Emotional marketing strategies adapted to the scientific and health care
environment
3.6. Scientific and clinical support of marketing materials
3.7. Marketing 2.0 addressed to objective customers or groups of interest
3.8. Initiatives to raise social awareness about pathologies or specifically affected
groups
3.9. Audiovisual productions in different formats for groups of interest
3.10. Online platforms for the communication and dissemination of scientific content.
