From non-athlete to Ironman 70.3 in 30 months, I'm proof nothing is impossible. What started as a simple goal (get through a 5K without stopping) exploded into so much more. I found an easy formula to turning dreams into reality, and you can too. Looking to take on your first race? Need some extra passion in your life? Want to accomplish big goals? Follow these five steps.

1. November 2010
June 2013

2. Within endurance training & racing, I found two things:
1. Access to deep levels of passion 2. A framework for accomplishing anything

Looking to take on your own first race?

Need to spark a little passion in your life?


Simply want more in a particular area of your life?
Apply these 5 Steps & you’ll be well on your way!

3. 5 Easy Steps for Accomplishing Anything in Life
1.
Find Your Deepest “Why”
2.
Set Limitless Goals
3.
Fill Your Bench with Experts
4.
Let Go of Control
5.
Celebrate Every Win

4. Step 1: Find Your Deepest "Why"
It has to start with your heart.
In our instant gratification world where it’s so easy to fall into the trap of
external rewards – aesthetics, financial riches, power, status, to have the
wherewithal to take on greatness, you have to find your deepest why.
Only WHY gives our heart’s deepest desires a voice.
What
How
OUTSIDE IN “Reflex”
Ego
Looking good
Money
Power
**Application of Simon Sinek’s
Golden Circle Concept**
*WHY*
INSIDE OUT “Purposeful”
Start with
your heart
What do you
believe?

5. Step 1: Find Your Deepest "Why“ My Experience
Before I Found my “Why” to Race
OUTSIDE IN “Reflex”
I fell into the trap; it was all about surface level, self serving & external drivers.
 What:
Training for my first half marathon
 How:
Joined a run club
 Why:
I wanted to get in better shape
 Result:
It was a hamster wheel to nowhere!
Starting with Why
I tapped into my heart’s deepest desires for fueling a bigger purpose
INSIDE OUT “Purposeful”
 Why:
I believe, active living is not only paramount to life balance, but by being
physically active I have built a stronger foundation from which to operate in life, and
in doing so have an opportunity to inspire others to move through fear into action.
 How:
I race
 What:
I swim, bike run a lot… and then, I swim, bike, run some more.
 Result:
The struggle that would once overcome my will to keep going
vanished.

7. My Goals Before Racing
Came from the body of knowledge, my personal perception, of what I believed possible
One Big Problem:
I was limiting myself to things I realized I knew (or could do)
Result:
My beliefs about my own abilities were a self limiting constraint
A New Way to Set Goals (after racing)
Race after race, I completed physical challenges I never
realized possible for myself. Besides feeling Super Human,
in all areas of my life I experienced a shift into a new realm
of possibility. I began accomplishing things I didn’t realize
were ever possible.
Result: New goals, based from my true heart’s desires, not
my self perceived awareness of my abilities became
possible and are now regular occurrences in my life.
Anything your heart desires is possible, but it
has to start with why and include goals: set
limitless goals.

9. Triathlon may be an individual sport, but no one competes without an army of support.
My Sports Bench
Personal
Trainer
TRI Coach
Sports
MD
Acupuncturist
Race
Volunteers
Support Crew i.e.
Training Buddies
family & friends

Business books agree: find a mentor

Racing taught me that mentors aren't enough

I want a whole bench of experts & support for all areas in my life with limitless goals
My New Work Bench
Mentors
Champions
Experts
Friends
Critics
Peers
Competitors

11. Control – we all love to believe we’re in the driver’s seat
Racing taught me that no amount of training, preparation and gear brings any
guarantees
On race, Mother Nature holds the card
The more I hoped for perfect weather, the worse it got
White caps
Rain & Wind
Blistering Sun
 One day, the weather was so bad it was laughable. Through the fear of drowning & the absurdity
of sticking to a swim practice in near hurricane conditions something magic happened
 I let go of all attachments. I gave up on wanting perfect conditions. I let go of my time. I had the
most fun swim of my life.
Racing taught me that resistance to
circumstance only makes things worse. Find the
power of facing circumstance as it comes, let go
of control!

12. How often in life are we like the racehorse?
Charging full steam ahead towards whatever is next.. the proverbial end goal, biggerbetter-more that we race through life wearing blinders.

13. Milestones in racing are abundant - new personal
bests, longer distances and of course race metals!
 Yet, in the work world, surveys by the NY Times & Business Week Magazine estimate
between 40% – 90% of workers feel underappreciated
 In failing to celebrate small wins we undermine productivity & fail each other as human beings
We can’t always drum up more business or increase
budget dollars for spending, but we can take a few
moments to celebrate every win!

14. 5 Easy Steps for Accomplishing Anything you can Dream
1.
Find Your Deepest “Why”
2.
Set Limitless Goals
3.
Fill Your Bench with Experts
4.
Let Go of Control
5.
Celebrate Every Win

15. There will be good
days and bad days,
and days when it feels
like the world is not on
your side…
KEEP
GOING!

16. Days will rain when
the sun is supposed
to shine…
KEEP
GOING!

17. Someone will
always have
better gear…
KEEP
GOING!

18. Someone will always
be faster…
KEEP
GOING!

19.  Impossible… break it down and you’ll see… I’m possible
 Nothing is impossible