by Jaime Christine Perez November 29, 2011 Introduction to Web Interface and Usability Full Sail University

1. Pizza Websites
Home Page Analysis
by Jaime Christine Perez
Introduction to Web Interface and Usability
November 29, 2011

2. VS

3. Similarities

5. under the fold
Dominos vs. Papa Johns

6. Differences
✦ Papa Johns is a little
too busy looking
✦ Dominos needs more
deals

7. Dominos Pizza
http://dominos.com

8. Strengths
✦ Clear and simple call to
action
✦ Clean and simple look
✦ Important stuff above the
fold

9. Weaknesses
✦ What does this have to do
with Domino’s?
✦ Couldn’t they put an offer
here, and this on under
the fold?

10. Opportunities
✦ Up Sell

11. Improvements
✦ Add a deal in place of the
donation side bar widget
✦ Order Now Button for any
day specials
✦ Place Links to the legal
stuff instead
✦ Add Social Media Buttons

12. How will this help?
✦ Sell more pizza
✦ Get more online orders
✦ Cleaner look
✦ More Fans and Followers

13. Risk
✦ More people will place
orders
✦ More people will follow
Papa Johns
✦ Need more employees
✦ Need more product
inventory

14. Papa Johns
http://papajohns.com

15. Strengths
✦ Consumer Interaction
✦ Several Calls to Action

16. Weaknesses
✦ The top level navigation
✦ The top level should be
bar should be under the
links to social media.
header.
✦ Slider with deals and
✦ Footer notes should be
promotions should be
links to the disclosures
above the fold.
and terms of use.

17. Opportunities
✦ Target new consumers ✦ Build Loyal Consumers
✦ Up sell products ✦ Repeat Business

18. Improvements
✦ The top level should be ✦ The top level navigation
links to social media. bar should be under the
header.
✦ Slider with deals and
promotions should be ✦ Footer notes should be
above the fold. links to the disclosures
and terms of use.

19. How will this help?
✦ Simplify Choices
✦ Cleaner look
✦ Clear Direction

20. Risk
✦ More people will place
orders
✦ More people will follow
Papa Johns
✦ Need more employees
✦ Need more product
inventory

21. Conclusion
Both need to make changes

22. References
✦ Dominos. (2011). Retrieved November 29, 2011, from http://dominos.com
✦ Papa Johns. (2011). Retrieved November 29, 2011, from http://papajohns.com