The need for ontologies in the real world is manifest and increasing. On the Web, ontologies are everywhere — but OWL isn’t. In this talk, I look at some of the things that are not in OWL, but which are needed for the use of OWL in many Web domains. This talk explores some of the needs for ontologies on the Web in data integration, emerging technologies, and linked data applications – and asks where the features needed for these are in OWL. The talk ends with some challenges to the OWL, and greater ontology, community needed to see more eventual use of standard ontologies on the Web.