2. • Social networking sites (Facebook, Twitter, Myspace)
• Blogs (Wordpress)
• Video sharing sites (YouTube)
• Photo sharing sites (Flickr)
• Crowdsourcing (Wikipedia)
• User reviews (Amazon, Yelp)
Social media are the websites and other online means of communication that are
used by large groups of people to share information and to develop social and
professional contacts.
3. 1. The Print Age 2. The radio Age
3. The Television Age 5. The digital Age
9. 1. Establish Goals.
2. Sign up for Social Media.
3. Find a Social Media Manager
4. Post Updates.
5. Find Followers and Engage with them.
6. Stay Current.
10.
11. • Word of Mouth
• Communicating with customers
• Market Research
• Cost Control Initiative
• A strategic shift
• Reduced control over content
• Bad publicity spreads too
• Poor execution