2. 2
• Texting (88% use this)
• Email (70%)
• Facebook (62%)
• Camera (61%)
• Reading news (58%)
• Online shopping (56%)
• Checking the weather (54%)
• WhatsApp (51%)
• Banking (45%)
• Watching videos on YouTube (42%)
As you can see, phone calls didn’t even make the top ten. It actually
came in at number 11, with only 41% of people regularly using the
feature.
A mobile phone is a small portable radio telephone. The mobile phone can be used to communicate over long distances
without wires.
MOBILE
4. 4
66.53% of the world's population has a mobile device. Cell phone addiction statistics from 2015 showed that more
than half of the world's population owned a device. Research conducted on mobile phone addiction from 2015 to
2019 found that two-thirds of the world's population owns at least one mobile device.
How many people have a phone addiction?
5. 5
• High Level of Portability
• Easy Access to the Web
• More Savings
• Great Tracking Capabilities
• Added Safety
• Rescue for Emergencies
• More-Responsible Children
• Powerful Learning Tool
• Quickness and Convenience of Taking Pictures
PROS CONS
• Increased Cheating other people
• Expensive Price
• Heightened Level of Danger
• Addiction
7. MOBILEAPPS
A mobile application is a software program that is designed to run on specific hardware, namely
mobile handled computing devices such as tablets and smartphones. They are the programs that
execute when you press an icon on your mobile device, such as an iPad or Android phone.
7
WHY ?
Mobile apps help businesses create brand awareness and recognition by using features that
customers can easily fall in love with. In-app offers and promotions through mobile apps can engage
the customer and tend to nurture such business. Increases access to users.
• 95% of smartphone users have searched for local information
• 61% of users call a business after searching and 59% visiting the location.
• 90% of these people act within 24 hours
8. MOBILE APPS
• Mobile Apps are a part of our daily routine
and there are very few who live in an
isolated world away from Mobile apps. Any
application that can run on a handheld or
mobile device (like a smartphone or tablet)
with a function of providing a service to its
users is categorized as a mobile application.
• IOS and Android are leaders in the Mobile
App domain, followed by Microsoft. Most
organizations focus first on developing apps
for iOS and Android and target the remaining
platforms when these catch up. This is due to
the broad user base for Android and iOS in
the global market, both covering around
75.85% respectively.
8
9. TYPES:
• Native - a mobile application that runs
only on the specific hardware for which
it is designed.
• Web-based - a mobile application that
makes use of the Internet's connectivity
to provide some or all of its
functionality.
• Hybrid - A combination of native and
Web-based apps.
9
10. CATEGORIES OF MOBILE APPLICATIONS
GAMES
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VICTORIA LINDQVIST
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MIRJAM NILSSON
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ANGELICA ASTROM
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10
11. 11
Mobile Apps
Pros:
• Faster than web apps
• Greater functionality as they have access to system resources
Can work offline
• Safe and secure — native apps must first be approved by the
app store
• Easier to build due to the availability of developer tools,
interface elements and SDKs
Cons:
• More expensive to build than web apps
• Compatibility with different platforms (i.e. iOS and Android)
usually means designing and building the app from scratch
• Expensive to maintain and update
• It may prove difficult to get a native app approved by the app
store
Web Apps
Pros:
• Do not need to be downloaded or installed — web apps function
in-browser
• Easy to maintain — they have a common codebase regardless of
mobile platform Will update themselves
• Quicker and easier to build than mobile apps
• Do not require app store approval, so can be launched quickly
Cons:
• Do not work offline
• Slower than mobile apps, and less advanced in terms of features
• May not be as discoverable as mobile apps as they are not listed
in a specific database, such as the app store
• Quality and security is not always guaranteed — web apps don’t
need to be approved by the app store
12. 12
Mobile Marketing
What is Mobile Marketing?
Mobile marketing is a marketing strategy aimed at reaching customers or potential customers on mobile
devices, such as smartphones and tablets, through social media, emails, websites, SMS, and other forms of
communication.
Why Mobile Marketing
The importance of mobile marketing is critical nowadays for businesses to reach their customers.
Benefits:
• Mobile Marketing Reaches A Broader Market
• Instant Results
• Easy to Work With
• Convenient to Use
• Direct Marketing
• Tracking User Response
• Huge Viral Potential
• Mass Communication Made Easy
• Microblogging Benefits (Instagram, Twitter)
• Mobile Payment
13. 13
Mobile Apps Development Trends
• Soaring Blockchain Technology
• Artificial Intelligence & Machine Learning
• Integration of Wearable Apps (watch, wristband)
• Chatbots
• Internet on Things
• Augmented Reality and Virtual Reality
• Mobile Payment Services
15. AMAZON GO IN INDIA ?
TOPIC 02 COMES HERE
15
India’s 1st Fully Automated, ‘Amazon Go’ Like Retail Store Launches in Kochi, Kerala
India’s 1st Fully Automated, ‘Amazon Go’ Like Retail Store Launches in Kochi, Kerala
Noooo.. !! But..
16. 16
Flutter
What is flutter?
Flutter is a free, open-source mobile SDK that can be used to create native-looking Android and iOS apps from
the same code base.
Benefits:
High productivity. Since Flutter is cross-platform, you can use the same code base for your iOS and Android
app. This can definitely save you both time and resources.
Great performance. Flutter is the only mobile SDK that provides reactive views without requiring a JavaScript
bridge. All of this contributes to fast app startup times and less performance issues.
Fast and simple development. One of the most lauded features of Flutter is hot reload which allows you to
instantly view the changes made in the code on emulators, simulators and hardware. In less than a second, the
changed code is reloaded while the app is running with no need for a restart. This is great not just for building
UIs or adding features but also for bug fixing
Compatibility. Since widgets are part of the app and not the platform, you'll likely experience less or no
compatibility issues on different OS versions. This in turn means less time spent on testing.
Open-source. Both Flutter and Dart are open-source and free to use, and provide extensive documentation
and community support to help out with any issues you may encounter.
17. 17
Flutter
Advantages:
• Same UI and Business Logic in All Platforms. ...
• Reduced Code Development Time. ...
• Increased Time-to-Market Speed....
• Similar to Native App Performance. ...
• Custom, Animated UI of Any Complexity Available. ...
• Own Rendering Engine. ...
• Simple Platform-Specific Logic Implementation. ...
• The Potential Ability to Go Beyond Mobile.
