1. Learn, Network & Win Prizes! .org Register By 9/15/10
October 7, 2010 Los Angeles Athletic Club
Expert Speakers | Breakfast | Luncheon | Cocktails
Building Audiences for Today & Tomorrow
evolve
Resolve to
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$ 2
BE
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5
PO Box 15281
North Hollywood, CA 91615-5281
Keynote speaker
Charles G. McCurdy.
Chairman and CEO.
Apprise Media LLC &
Canon Communications LLC
Expert Speakers | Breakfast | Luncheon | Cocktails
October 7, 2010 Los Angeles Athletic Club
Benefits
» Breakfast, Luncheon & Cocktail Reception
» Learn New Business Strategies
» Informative Sessions from Experts
» Powerful networking Opportunity
» Exhibitors Showcasing Products & Services
» Play the Game & win Prizes
» Plus More
Play the Game & Win Prizes!

2. Register
Early&Save!Membership Type EARLY BIRD COST REGULAR COST
(9/15/10 & Before) (9/16/10 & After)
$125/person
WFMA Members SAvE $24
$149/person
$175/person
Non-WFMA Members SAvE $24
$199/person
Benefits
» Breakfast, Luncheon & Cocktail Reception
» Learn New Business Strategies
» Informative Sessions from Experts
» Powerful networking Opportunity
» Exhibitors Showcasing Products & Services
» Play the Game & win Prizes
» Plus More
CircDayLA is the #1 audience development event
Learn From The Experts on the west coast. Join 150+ professionals and
find out how to build audiences for today and
tomorrow. Adapting to change in a fast-paced environment is key to surviving in today’s
publishing world. Resolve challenging business dilemmas and learn how to evolve into
a more profitable entity. Listen to experts who will share their successful experiences
and demonstrate new strategies for a promising and stable future. Topics include online
marketing, social media, digital magazines, audit changes, proven test ideas, direct mail,
renewals, and bills. Play the game and visit the exhibitors for a chance to win prizes (more
details will be announced at CircDayLA)!
Register Online .org/cdla

3. CircDayLA 2010 Session Schedule
SeSSion one TRACKS 8:30 am – 9:30 am
CirCulation EssEntials E-MarkEting FunDaMEntals auDiEnCE DEvElopMEnt Sponsors
Postal Mailing Social Media Multivariable
Strategies Strategy Testing in
Erv Drewek, Abraham Langer, Marketing
Postal Affairs Manager, VP Digital Media,
Kristy Kaus,
Brown Printing Company Audience Marketing,
Research Director,
1105 Media, Inc.
Publishers and the United Active Interest Media Breakfast sponsor
States Postal Service have a Tony Napoleone,
Gordon Bell,
common interest in ensuring a Audience Marketing
President, LucidView
cost-effective delivery method Manager, Bobit Business
for magazine distribution. Here Media Multivariable testing adds new
is your opportunity to hear from ways to test more variables ef-
Abraham and Tony will offer
an industry insider about new ficiently, with deeper insights and
a roadmap for launching and
mailing standards, rates, and greater ROI. The ROI equation
maintaining social media
postal operation changes. You’ll must also include the cost of sam- luncheon sponsor
programs for media proper-
receive timely, relevant informa- ple size, creative time, campaign
ties. They will cover the art of
tion on: complexity, and the production of
getting “buy-in” from executive
• Co-Mailing and Co-Palletiza- multiple mail packages, e-mails, or
management, how to integrate
tion Opportunities for magazine covers. You will learn:
social media marketing into
Magazines to Save Postage your existing business plans, • The Right Sample Size
• Complying with the New how to structure ownership and for Different Tests
Addressing Requirements responsibility for social media • Best Practices for
• How Volume Declines are projects with your publishers Split-run Testing
Causing Postal Processing and editors, how to measure • The Basic Science Behind
Changes the impact of your social media Multivariable Testing
marketing, and much more. • How to Get Started
Cocktail reception sponsor
SeSSion Two TRACKS 10:00 am – 11:00 am
CirCulation EssEntials E-MarkEting FunDaMEntals auDiEnCE DEvElopMEnt
Direct Mail: Search Engine Digital Edition Brochure sponsor
What Worked, and Social Media Experts Share
What Didn’t Marketing: A Step- Marketing Insights
John Cote, by-Step Guide Charles Mast,
Executive Vice President, Mast
Desiree Bennett Forsyth,
President, The Circulation Group
Sr. Audience Marketing
Ballantine Corporation
Manager, Bobit Business Jeanniey Mullen, parking sponsor
Greg Wolfe, Media Global Executive
President, Circulation Vice President, Chief
Are you ready to tackle Search
Specialists, Inc. Engine and Social Media Mar-
Marketing Officer, Zinio
Featuring several case studies, keting, but don’t know where
LLC and VIV Mag
Greg and John will show direct to start? This how-to session is Are you making the absolute tote Bag sponsor
marketing samples from clients, the perfect complement to the most of your digital edition
including direct mail, renewals, Social Media Strategy session. promotions and strategy? Two
inserts, online, and more. See Learn the steps of operat- industry experts share their
the latest creative and offer ing profitable pay-per-click insights into managing digital
trends being used throughout campaigns, including step-by- editions. Find out what the best
the industry, and what worked step instructions for setting practices are in digital edi-
and didn’t. Tests that saved up Google Adwords accounts tion marketing, reporting, and name Badges sponsor
money and when spending a bit and placing display advertising analysis. Learn about the unique
more on a mailing was a smart within Facebook and LinkedIn, challenges of managing digital
decision will also be discussed. plus tools and tips to make the editions, and the tips and tools
most of your campaigns. you need to overcome them.
prize sponsor
Register Online .org/cdla

4. Early Bird Rates Expire 9/15/10
SeSSion ThRee TRACKS 11:30 am – 12:30 pm
CirCulation EssEntials E-MarkEting FunDaMEntals auDiEnCE DEvElopMEnt Media Sponsors
New Ideas for Industry Trends 50 Useful Online
Bills and Renewals and Benchmarks Marketing Tips
Josef Kottler, Cary Zel, Barbara Besser, Group
Founding Partner, Sage President and Circulation Director,
Communications Group Co-Founder, ProCirc Active Interest Media
Anne Kottler, How is your publication doing Debbie Kane,
Partner, Sage compared to others? There is Director of Web and
Communications Group no universal response rate for Partnership Marketing,
various efforts, but you’ll get Active Interest Media
Kristi Dougherty, Director
industry ranges and averages in Publishers are generating huge
of Paid Circulation, 1105 today’s environment on many
Media, Inc. numbers of orders from their
sources from newsstand and website…are you? This fast-paced
Marketers know that the founda- inserts to direct mail and renew- session will teach some of the
tion of profitable circulation is in als. Put your own numbers in most successful web-based tips
pay-up and renewal rates. In this context with this valuable infor- and strategies for subscriptions.
session, our panelists will share mation. Feel free to bring your Learn about positioning your
new ideas that lift response, own numbers and get some ads, successful premiums, and
test key variables, and develop feedback if they’re great, weak, other offers; successful creative Exhibitors
winning offers. Our panel will or perfectly average. strategies; find out if pop-ups
take you through new ideas that and other potentially annoying
work, from creative to e-efforts tools actually work; and much
and more. You’re guaranteed to more. Plus, get the scoop on
leave this session with new in- techniques that didn’t work –
spiration you can use to increase learn and don’t repeat them! This
response rates on your retention is a vital web-marketing session
and invoicing. you don’t want to miss!
SeSSion FouR TRACKS 2:30 pm – 3:30 pm
CirCulation EssEntials E-MarkEting FunDaMEntals auDiEnCE DEvElopMEnt
Audit Bureau Proven Digital Resolve to Evolve
Update: What’s Ideas to Drive Sandra Martin, Director
of Circulation, Canon
New with ABC Audience Communications LLC
and BPA Ryan Dohrn,
Thea Selby, Principal,
CEO/Founder,
Glenn Hansen, Next Steps Marketing
Brain Swell Media
President and CEO, Laura Simkins, Audience
BPA Worldwide No theories, just proven solu-
Marketing and Planning
tions that grow audiences for
Teresa R. Perry, Director, AFAR Media
publishing companies around
Senior Vice President, the globe. Learn tips and tricks Join us for a participatory
Publisher Member Audit to automate marketing, deliver discussion about new, inno-
and Report Processing digital premiums, and increase vative practices in audience
Services, Audit Bureau retention. Find out how suc- development. The pros and
of Circulations cessful magazines are taking full cons, potential roadblocks, and
Partnering with your audit advantage of the social media real experiences about the next
bureau is critical to your success landscape. Learn what’s hot, big idea will be covered. We will
as an audience marketer. Stay what’s not, and where you need be challenging conventional
on top of important changes to look for digital success. wisdom and drawing upon
that have taken place over the other industries’ successes, and
last year. New audit rules, filing thinking about how they apply
procedures, and enhanced to media companies. This will be
services are among the topics a give and take session,
to be discussed. so be prepared
to share your
E
CTIV
opinions and
ERA
INT SION
experiences.
.org
SES

5. Keynote Speaker Agenda At-A-Glance
Resolve to
evolve
Building Audiences for Today & Tomorrow
October 7, 2010
Los Angeles Athletic Club
It is not the strongest of the species
Charles G. McCurdy that survive, nor the most intelligent, but
the one most responsive to change.
Chairman and CEO, Apprise Media LLC & Canon Communications LLC
— Charles Darwin
It’s All About the Audience
TOPIC: Of the three key drivers of the media business, revenue genera- 7:30am - 8:30am Registration, Breakfast, & Exhibits
tion, content management, and audience development, guess which
holds the most potential for the successful future of what we still call the 8:15am - 8:30am Welcome Reception
Publishing Industry? Keynote Charles McCurdy will tell you why audience
development holds the key to a successful future. He will also discuss how
the creation of their Master Audience File transformed team member 8:30am - 9:30am Session #1
perspectives, audience management, and their companies’ future of print
and online publishing - wherever it may go. 9:30am - 10:00am Coffee Break, Exhibits,
ABOUT COMPANY: Apprise Media ABOUT KEYNOTE: Charles G. & Networking
LLC in Los Angeles has closed McCurdy is Chairman and CEO of
more than 200 niche media and Apprise Media LLC and its’ Canon 10:00am - 11:00am Session #2
information company investments Communications LLC unit. Mc-
over the last 20 years. In 2005, they Curdy has more than 30 years of 11:00am - 11:30am Coffee Break, Exhibits,
acquired Canon Communications experience in managing and invest-
LLC that evolved into the leading ing in niche media, information,
& Networking
global B-to-B multimedia company. and education companies. He led
Canon produces 17 publications, 37 the acquisition and development 11:30am - 12:30pm Session #3
trade shows, and over 50 e-media of Canon Communications LLC,
offerings (websites, e-newsletters, Beckett Media LP, and Action Pur- 12:30pm - 2:30pm Luncheon, Keynote Address,
digital magazines, and more). suit Group LLC. McCurdy was also a
Co-founder, President and Director
& Prizes
of PRIMEDIA Inc., who oversaw
the acquisition, development, and 2:30pm - 3:30pm Session #4
build-up of more than 20 platform
niche media companies. 3:30pm - 4:00pm Cocktail Reception & Prizes
Register Online .org/cdla

6. 2 Ways To Register
1. ONLINE: .org/cdla
2. PHONE: (310) 318-9697
EARLY BIRD COST REGULAR COST
Membership Type (9/15/10 & Before) (9/16/10 & After)
$125/person
WFMA Members SAvE $24
$149/person
$175/person
Non-WFMA Members SAvE $24
$199/person
Event Details Travel & Hotel
Arrive the Night
Resolve to Before the Event!
evolve beat the traffic, network, and stay at the los
Angeles Athletic Club or at a nearby hotel.
Building Audiences for Today & Tomorrow Do some sight seeing at l.A. live. Take the
bus, train, subway, or drive. see www.wfma.
WHEN: Thursday, October 7, 2010 org for directions and travel/hotel tips.
7:30 am - 4:00 pm
WHERE: Los Angeles Athletic Club
Hotel AccommodAtions
431 West 7th Street, Los Angles, CA 90014-1691 Stay at the Los Angeles Athletic Club.
(corner of 7th Street & Olive Street)
Reserve a room at the discounted
(800) 421-8777 • www.laac.com
rate of $139.00 per night plus tax.
WHO: Magazine publishing professionals involved in Includes complimentary breakfast
circulation, audience development, marketing, buffet for two and access to the athletic club.
and subscription fulfillment. ROOMS WILL SELL OUT FAST!
PARKING: Entrance is at 646 South Olive Street (around
the corner from the hotel entrance). FREE PARKING
Call (800) 421-8777 & Say
is AvAilAble. Must validate parking ticket at the Promo Code WFmA ciRc lA 10
Hallmark Data systems exhibitor table.