1. Doing Business as a Designer:
Who are you designing for?
(Slide-u-mentary Version - made in google docs)
By Jae Xavier of KnowledgeCity.com
Blog: jaexavier.wordpress.com
Twitter: twitter.com/jaexavier

2. Consider this...
When you pay a taxi cab driver to get you from point A to
point B, their job is to get you there safely and quickly. Their
methods are based on:
Knowing the routes intimately
How traffic flows at different parts of the day
Navigating through traffic without having to spill your
coffee
And then of course there is the overall style of how they
drive. Bottom line, customer safety is the number one.

3. And Consider this...
A client agrees to subscribe to your design services. They’re
paying you to get from point A to point B. Your methods are
based on:
Asking the right questions so you know their problems
Using the techniques and strategies to solve that problem
Utilizing your artistic intuition to arrive to a quality
solution, quickly
And then of course there is the overall style of how you
design. Bottom line, customer satisfaction is number (fill in
the blank for yourself).