The document discusses the history and types of music videos. It notes that the first music video was created in the 1920s using a gramophone, but they became more prominent in the 1980s when MTV's format focused on them. There are different types of music video genres, including homage videos that pay tribute to past works, animation videos that use drawings to illustrate lyrics, and narrative videos that tell a story. The document also provides examples for each genre and discusses techniques used in music video production.

1. By Jade Kershaw
MUSIC VIDEOS

2. The first ever music video was made using a gramophone by the
band ‘Batcat’ who where famous for their experiments with
electromagnetism , geodesic instruments and low frequency
subliminal recordings.
THE FIRST EVER MUSIC VIDEO
first ever music video

3. A music video or song video is a short film integrating a song
and imagery, produced for promotional or artistic to purposes.
Modern music videos are primarily made to be used a marketing
device and are intended to promote the sale of music
recordings.
Even though the origins of music videos date back to musical
short films first appearing back in the 1920s. They became more
prominent in the 1980s when MTV based their format around
the medium. Before the 1980s “music videos” where called
“illustrated song”, “filmed insert” , “promotional film” and even
“song clip”.
HISTORY OF MUSIC VIDEOS

4. All music videos are made by some sort of an institution or brand
label here are some examples of some popular institutions and
brand labels:
Sony Music , MTV, billboard , apple music and Universal Music
Group
MUSIC VIDEO INTUITIONS AND
LABELS

5. There are many types of music video genre such as:
Homage (an acknowledgment to something from the past)
Animation (use of drawings to illustrate lyrics and meanings)
Narrative (Sometimes there is an extended version of the music video in order to help
develop characters or the plot. It tells a story throughout the video)
Interpretive (It is a visual interpretation of the lyrics)
TYPES OF MUSIC VIDEO

6. HOMAGE (AN ACKNOWLEDGMENT TO
SOMETHING FROM THE PAST)
HERE IS AN EXAMPLE OF A, ''HOMAGE''
MUSIC VIDEO:
homage example video
This video is a homage video as it is seen as a tribute to Tupac Shakur, this
song was released ten years after his death. It features an actor playing the
part of Tupac. It is basically a tribute towards the artist as his legend and his
music is from the past. The video and song is acknowledging his death.

7. This is an Animation video as the video is animated. In their videos,
Daft Punk use an animated style which tells a story and illustrates the
song. This video contains scenes from the 2003 released Japanese
anime film Interstellar 5555: The 5tory of the 5ecret 5tar 5ystem.
When not using animation in their videos, the band usually hide
their appearance by wearing masks.
ANIMATION (USE OF DRAWINGS TO
ILLUSTRATE LYRICS AND MEANINGS)
animation example video

8. narrative example video
NARRATIVE (IT TELLS A STORY
THROUGHOUT THE VIDEO)
This is an Narrative video Taylor swift uses an narrative style
which tells a love story this video contains romantic scenes
which collaborate with the song “Love Story” going in and out of
reality through the video where the two locations are outside her
school and in a castle.

9. The video to, ''Walk'' by the Foo Fighters is a pastiche, it is
quite similar to Parody and referencing, but Pastiche mixes the
two together. This video is influenced by the 1993 film, ''Falling
Down''. The video follows Dave Grohl picking up troubles along
his journey.
INTERPRETIVE (IT IS A VISUAL
INTERPRETATION OF THE LYRICS)
interpretive example video

10. Music videos use a large range of styles of video making techniques, such as
animation, live action filming, documentaries, and non-narrative approaches such
as abstract film. Some music videos blend different styles, like animation, music,
and live action. Many music videos interpret images and scenes from the song's
lyrics, while others take a more thematic approach. Other music videos may be
without a set concept, being merely a filmed version of the song's live
performance.
Bands such as bowling for soup use references to other bands in most of there
music videos in a funny way to joke about them in a clever way that the audience
can understand.
VIDEO MAKING TECHNIQUES