Thursday 15th November

1. Investigative Report
Part 1 - Digital Technology

3. • If technology freezes then it has no future
• Digital media does not have to be the
same media delivered digitally
• With creativity and imagination, it can be
much, much more…

5. What makes digital media ubiquitous (it seems
to be present everywhere at once) and different from
other types of media?

6. • Multimedia – Fully integrated
• Interactivity – Unique, Personalised,
Localised information. Active consumers.
• Automation – Reduce work, Supplant
humans
• Ethereal Quality – Not physical products

7. • All dependent on Networks
• 2.4 Billon People have Internet Access
• 34% of the Worlds Population

8. Outline the main forms of online media
content relative to traditional types of media

10. Describe your vision of how the media
world will be for most consumers five
years from now.
Discuss audience behaviour, expectations,
media industries, and the ways people will
access media content.

12. How is digital technology used within the
creative media industry?
Name at least 3 uses for 10 pieces of
technology used in the creative media
sector

13. How is digital technology used within the
creative media industry?
Focus on the creative media sector that you
work in.
Choose the two pieces of technology that
you think are the most important.
Explain why you think this.

14. Investigative Report
Describe the uses of digital technology
within the Creative Media sector and the
relationships this has created between
industries in the sector.
How is digital technology used within the
sector? Explain this process. What types of
business relationships have been developed as
a result? What links have been made in order
to make the use of digital technology possible?