This document proposes the creation of a Sustainable Tourism Pilot Program in Nevada that would leverage existing efforts to protect Lake Tahoe and its watershed. The program would involve collaborative instruction from various institutions on sustainable habitat and land management. It would establish a dedicated team of "Nevada Travel Rangers" and create a roadmap to measure, monitor and sustain tourism impacts over time. The goal is to find ways to make political collaboration on sustainability a renewable resource for Nevada.

1. Something is happening…

2. Last August it rained in Greenland –
for the 1st time ever!

3. We are in a Climate Emergency

4. And every year these impacts are recognized…funds are pledged
to mitigate….but is it enough?

5. “When the future looks back at Tahoe
it will either ask…
Al Gore in 2013 at the Tahoe Executive Summit

6. WHY didn’t you do something?...

7. or…
HOW did you do it?

8. If we succeed in protecting
Lake Tahoe and its Watershed
our answer will be
"We found a way to make
political collaboration a renewable resource”

9. 2021 Tahoe Tourism RFP: hire Consultant to create
“Future of Tahoe Shared Vision Roadmap to
Sustainable Tourism and Stewardship Recreation”
Sounds great – have we been here before?:
• What happened to these tourism + community plans?
• Where are the stakeholders?
• Who is the dedicated group fulfilling these tourism goals?

10. Nevada has a rich lab for stewardship education

11. Imagine….
A Sustainable Tourism Pilot Program
With Collaborative Instruction
1) DRI, UC Davis: Desert, Forest, River, Lake Habitats
2) Washoe/Paiute: indigenous knowing
3) Geotourism: 12 Principles, 4 Steps and TriNomics
4) Travel Nevada DNA: Marketing to Management

12. LEVERAGE THIS EFFORT UNDERWAY
TAHOE REGIONAL PLANNING AGENCY SUSTAINABLE
RECREATION INITIATIVE Lake Tahoe Future of Tourism Shared
Vision & Destination Stewardship Roadmap RFP # 210022
June for a sustainable destination.
Stakeholders: Visitors’ Authorities, USDA Forest Service, Tahoe
Regional Planning Agency (TRPA), Nevada Office of Outdoor
Recreation, Tahoe Fund, local jurisdictions, as well as other public
and private partners
2) Carrying Capacity
3)Indigenous Knowing
5)Marketing Mgtt
4)Geotourism implementation model
1) Responsible Travel

13. Pilot Program becomes Sustainable Tourism Major
…creating a dedicated team of ‘Nevada Travel Rangers’
• DNA: tourism trends, sustainable models, statewide marketing
• Hosting protocols for: Desert, Mtn, Lake, Wildlife Habitat
• TriNomics to create a sustainable visitor menu of adventures
• Implementation Roadmap to measure, monitor and sustain
• Short and long term resources/partners/donors

14. Potential Career Paths
• Nevada Travel Ranger Board
• Chamber of Stewardship
• Destination Stewardship Director
• Sustainable Tourism Manager
• Conservation Rangers
• Natural Resource Director
• Fair Market Travel Manager
• Stewardship Concierge
• New Educators

16. Sustainable Tourism Programs are popular
Worldwide Top 10 list
‘Linnaeus Univ’. Sweden: MS Tourism and Sustainability
ASU, Arizona: Masters in Sustainable Tourism
‘Groningen’ Leeuwarden, Netherlands:
Climate Adjustment Governance
‘Ostelea’, Barcelona Spain:
Sustainable Tourism Destinations & Planning
Benito Juárez Autonomous University of Oaxaca, México:
MA Tourism and Sustainable Development
Tepic, Mexico: MS for Sustainability and Tourism
University of The Valley of Guatemala: Master in Sustainable Tourism
Background photo, San Juan La Laguna Maya World Wall Mural, Lake Atitlan, Guatemala

17. Sometimes…the best way forward is to look around first

18. Tahoe Expo demonstration of meaningful immersive
activities that educate visitors. Washoe Laka'lelup
2014. Ben Rupert above preforming traditional
"Eagle Dance"

19. Geotourism menu highlights: land to water
transit, guided Heritage Hikes, SUP Yoga, Paiute
Drum Circle. We already have the ingredients for a
collaborative effort

20. “…A program on Sustainable Tourism would be very valuable.
I was disappointed when I saw that UNR does not have a sustainability
management program as I am interested in going to grad school for this. I
think your proposed program would fill this space nicely and ignite some
much needed sustainable ingenuity in the basin.
Again, thank you for the work you're doing. I am so early in my career but I
hope to move in the direction of sustainable business / tourism and your work
is very inspiring.”
Best,
Charlotte Mahoney
Sports America guide

21. WHY didn’t you do something?...

22. Nevada cannot wait another 20 years
Enable students to actively
participate in the future they will
inherit

23. Time to make
“political collaboration
a renewable resource”