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MAKING IT WORK
USING COST-EFFECTIVETECHNOLOGY
AND GADGETSTO GIVEYOUR
MESSAGE A MAKEOVER
BRIAN LIGON
MULTIMEDIA SPECIALIST
CITY OF ROUND ROCK
TCU
Non-Profit Communicators Conference 2017
WHO AREYOU, DUDE?
+ =
WHAT I DO NOW
(i.e., what is a “multimedia specialist”?)
Evaluate and implement new
communications technologies and
integrate them into our workflow
Develop city’s media content
“Make government video that
doesn’t suck!”
THIS
is what most people think of
when they hear
“GovernmentTV”
(and who wants to watchTHAT?)
MAKE IT WORK!
OUR “MAKE IT WORK” MOMENT
set expectations
learn the rules
get your “mojo” on
say it with style
SETTING EXPECTATIONS
NotYou
OFVIDEO
(AND PICTURESTOO!)
THE RULES
RULE #1
THE RULE OFTHIRDS
THE rule of making GREAT video
** Make your subject / action occupy 2/3
THE RULE OFTHIRDS
THE RULE OFTHIRDS
iPhone
tips & tricks
RULE OFTHIRDS ONYOUR PHONE
Settings Photos & Camera Grid
Slide the Grid button to “on” - will show green
MORETIPS &TRICKS
• From lock screen, swipe LEFT for quick camera access.
• Already using your phone? Swipe UP and tap the camera icon for
quick camera access.
• Tap your subject to focus. Slide finger up and down to adjust iris if
necessary.
• Shoot “Pano” for large / long shots.
WAYSTO SHARE
To keep the highest resolution,
transfer media via USB to computer
GETYOUR “MOJO” ON!
Mojo = mobile journalist
Joby Gorillapod
A GREAT tool at an amazing price!
B&H Photo / Video = $20
Blue Mikey Microphone
Olioclip lenses
THE POSSIBILITIES ARE ENDLESS!
DJI OSMO MOBILE
“SMOVE” OPERATOR
indiegogo.com = $189 for SMOVE Pro
ShowYour
STYLE!
GREAT EDITING APPS
iMovie
Resources:
YouTube, osXdaily.com
Tip:
To retain full HD movies, export via
USB cable to your PC.
GREAT EDITING APPS
Adobe
Clip
TAKINGYOUR SOCIAL FROM DRABTO FAB!
Nutshell
Take 3 photos… add text & drag on animated objects…
BAM! Instant awesome!
“They have redesigned the way visual
communication can work on mobile.”
-Venture Beat
TAKINGYOUR SOCIAL FROM DRABTO FAB!
Nutshell
TAKINGYOUR SOCIAL FROM DRABTO FAB!
TAKINGYOUR SOCIAL FROM DRABTO FAB!
TAKINGYOUR SOCIAL FROM DRABTO FAB!
QUESTIONS?
MAKING IT WORK
BRIAN LIGON
MULTIMEDIA SPECIALIST - CITY OF ROUND ROCK
bligon@roundrocktexas.gov
@The_Brian_L
USING COST-EFFECTIVETECHNOLOGY
AND GADGETSTO GIVEYOUR
MESSAGE A MAKEOVER

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Making it work: technology and gadgets