A joint presentation by Steve Levering, TCU Instructor II, and Ann Beck, Director of Marketing & Communication for Parks and Recreation, City of Mansfield, TX, on software resources and great ideas for content creation for nonprofits and cities. Presented on May 19, 2023, for the 13th TCU Nonprofit Communicators Conference.
20. 20
Five things I like about Adobe Express
1. Supports brand libraries
2. Easily resizes for different platforms
3. Allows easy collaboration
4. Can make backgrounds transparent
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Five things I like about Adobe Express
1. Supports brand libraries
2. Easily resizes for different platforms
3. Allows easy collaboration
4. Can make backgrounds transparent
5. Features a social media calendar
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Copy Structure
Brief and to the point, but cover the important details
● Intro
○ Catchy, scroll-stopping hook to get them reading
● Essential Details
○ Who, what, when, where, why and/or how
● Call to Action
○ What should the reader do as a result of this?
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Final Check
● Can it be shorter or punchier?
● Are you speaking like a non-city human?
● Am I speaking TO the specific audience intended?
● Can I eliminate any BE verbs?
● Did I include all the important details?
● Does the link work?
● Are there any misspellings in the text or graphics?
● Is the purpose of the message clear?
● Has it been confirmed/cleared by all parties?
● Is this a good representation of our organization?
50. How do you make content engaging?
50
● Make it honest
● Make it identifiable
● Make it relevant
● Make it timely
● Make it narrative
● Make it conversational
● Make it funny
● Make it emotional
● Make it illustrative
● Make it educational
● Make it graphic
● Make it surprising
● Make it visual
● Make it helpful
● Make it interactive
● Make it personal
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Marketing isn’t sales.
It’s a 360-degree approach to making
customer needs your top priority.
It’s building relationships and a
positive image for your organization.