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How web content influences the buying process
1.
how web content
influences the buying process soong hay wong | october 22, 2010
2.
purchase cycle webpage shoppers customers
3.
the ‘3 second
rule’
4.
know your buyers
5.
buyers’ learning style the
fixers axe
6.
buyers’ learning style cheese
& burger wisconsin milk marketing board
7.
develop personality esty :
indie marketplace
8.
tell your story Drink
Wise
9.
interactive blog danny choo
‘blogger’
10.
interactive brand jordan ‘history
of fight’
11.
feedback loops CONTACT US
12.
iwantdiscount@abc.com Sign up for
latest deals:
13.
customer community woot! in-house community
14.
go viral
15.
really simple syndication
16.
call to action
17.
closing the deal step
one step two step three
18.
post purchase dialogue
19.
track, track track
20.
• 3 second
rule • know your buyers • develop site personality • tell a story • listen to feedback • simple call to action • continue a post purchase dialogue • monitor site performance recap
21.
thank you.
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