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Public Speaking
4 prime rules to get the attention you deserve
Before we start,
consider that you 
are not alone…
speaking in public
is the
second most feared thing
after… death
There are only 4
major points to 
watch preparing a 
successful speech
Be
Inspired
Listen carefully to other 
speakers. Watch them 
carefully too.
Deconstruct their speech 
and use their successful 
ideas, tools, disregard what 
was not effective
Be
Respectful
Respect your audience. 
Learn about them, their 
expectations, background. 
You need to address their 
expectations. 
Not enforce your views.
You may persuade, not enforce.
Respect time - Be short
Respect your audience by 
respecting their time and their 
attention.
Kids may drop attention after 15
minutes, adults 30 minutes.
If you need more time, you will 
introduce some breaks, or ways 
to revitalize your audience.
Respect your audience.
Be short.
They will appreciate this.
Be
physical
Eyeballing Move Voice Stance
Eyeballing Make eye contact: they will 
follow you, you will get a feedback. They will 
feel engaged.
Move You will dissipate energy and tension. 
Your speech will come to life.
Voice Modulate voice. Make use of strategic 
pauses. Place emphasis with tone.
Stance Keep an assertive, prompt,
positive posture.
Be
organized
Organization in your speech is like the 
skeleton in your body. You may have 
plenty of muscles, without skeleton you 
will anyway look as a stranded jellyfish. 
Plan carefully Beginning and End of 
your speech. The first will capture and 
prepare the audience, the last will need 
to leave a sign.
Both will be short.
Keys to organization
Beginning
Clarity
Body
Informative
Interesting
End
Shortness
One more point to watch before we 
leave…
It seems we retain about 
one quarter
of a speech. You do not want your key 
messages to be dropped in the trash…
Your key messages need to be
Repeated
Repeated
Repeated
Hope this helps.
Jacopo Pasotti
Science Communication Trainer
www.jacopopasotti.com
@medjaco

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Public speaking - 4 tips for being listened