SlideShare ist ein Scribd-Unternehmen logo
1 von 57
I love…dogs
…to travel
…food
…theatre
…technology
I have done work for…RMB
I work for…
and co-owner of…
and I am
   fanatical about
User Experience Design
1.   What is UXD?
2.   Why is UXD so important?
3.   What is the process?
4.   What are the trends?
5.   How do you get into UX?
What is
UXD?
What is UXD?
User Experience Design (UXD or UED) is a broad
 term used to explain all aspects of a person’s
    experience with the system, including the
 interface, graphics, industrial design, physical
  interaction, and the manual. It also refers to
     the application of user-centered design
   practices to generate cohesive, predictive
     and desirable designs based on holistic
       consideration of users’ experience.
“person’s experience with the
     system, including the
 interface, graphics, industrial
  design, physical interaction,
        and the manual”
Focus on:
•   interface
•   graphics
•   industrial design
•   physical interaction
5 quality components
• Learnability first time users

• Efficiency task speed

• Memorability return users able to continue

• Errors how many errors do users make

• Satisfaction how was the experience
Why is
  UXD so
important
Why is it important to have UXD?
On the Web, it is a necessary condition
  for survival. If a website is difficult to
         use, people leave. If the
homepage fails to clearly state what a
company offers and what users can do
 on the site, people leave. If users get
      lost on a website, they leave.
What is the
process for
   UXD?
Plan
Define your project scope
Plan



Create your hypothesis around the
issues your users may have
Plan




Decide which tests you would like to
use to prove your hypothesis
Research
Gather your stats
Research
Listen to what people have to say
Research
What are the trends?
Design
Build what is required
Design


Keep the rules in mind
Design




Ask people what they think
Users are not designers
and designers are not users
Adapt




Adapt or die
Measure




You know you are making progress
What are
 the UX
trends?
Mobile in General
It goes without saying that
whether you are in App design
or Mobile web design, there is
no shortage of work…only a
shortage of ideas.
Responsive
Responsive web design is a web design
approach aimed at crafting sites to
provide an optimal viewing experience
across a wide range of devices (from
desktop computer monitors to mobile
phones)
Responsive
Augmentation
Gestural Interfaces
How do
you get
started?
Find and interact with experts
Get certified…
Read…
User Experience Design - Why, How and Where

Weitere ähnliche Inhalte

Was ist angesagt?

2014 Evolving Your UX Process 1up
2014 Evolving Your UX Process 1up2014 Evolving Your UX Process 1up
2014 Evolving Your UX Process 1up
Tom Brinck
 
Colorblindness and design
Colorblindness and design Colorblindness and design
Colorblindness and design
kaikikazuki
 

Was ist angesagt? (20)

2014 Evolving Your UX Process 1up
2014 Evolving Your UX Process 1up2014 Evolving Your UX Process 1up
2014 Evolving Your UX Process 1up
 
Contemporization of UX & Importance of design in mobility !
Contemporization of UX & Importance of design in mobility !Contemporization of UX & Importance of design in mobility !
Contemporization of UX & Importance of design in mobility !
 
Why UX Matters? at Ripple Conference - Porto 2014
Why UX Matters? at Ripple Conference - Porto 2014Why UX Matters? at Ripple Conference - Porto 2014
Why UX Matters? at Ripple Conference - Porto 2014
 
Health Informatics Conference 2017 - What is Good Design?
Health Informatics Conference 2017 - What is Good Design?Health Informatics Conference 2017 - What is Good Design?
Health Informatics Conference 2017 - What is Good Design?
 
Designer vs Developer - A Battle Royal v1.0
Designer vs Developer - A Battle Royal v1.0Designer vs Developer - A Battle Royal v1.0
Designer vs Developer - A Battle Royal v1.0
 
ui42 Pavol Vallo WUD 2012 My usability track
ui42 Pavol Vallo WUD 2012 My usability trackui42 Pavol Vallo WUD 2012 My usability track
ui42 Pavol Vallo WUD 2012 My usability track
 
Game interface design part 1
Game interface design part 1Game interface design part 1
Game interface design part 1
 
Ux design process
Ux design processUx design process
Ux design process
 
UX Maturity Models
UX Maturity ModelsUX Maturity Models
UX Maturity Models
 
ui42 Martin Krupa WUD 2012 Stages of usability addoption at companies
ui42 Martin Krupa WUD 2012 Stages of usability addoption at companiesui42 Martin Krupa WUD 2012 Stages of usability addoption at companies
ui42 Martin Krupa WUD 2012 Stages of usability addoption at companies
 
ui42 World Usability Day 2013 Martin Krupa Ako zapojit UX do vyvoja SW
ui42 World Usability Day 2013 Martin Krupa Ako zapojit UX do vyvoja SWui42 World Usability Day 2013 Martin Krupa Ako zapojit UX do vyvoja SW
ui42 World Usability Day 2013 Martin Krupa Ako zapojit UX do vyvoja SW
 
Designing for the User
Designing for the UserDesigning for the User
Designing for the User
 
i/o extended: Intro to <UX> Design
i/o extended: Intro to <UX> Design  i/o extended: Intro to <UX> Design
i/o extended: Intro to <UX> Design
 
Designing for Startups
Designing for StartupsDesigning for Startups
Designing for Startups
 
Demystifying design for developers
Demystifying design for developersDemystifying design for developers
Demystifying design for developers
 
How UX Evolves at Companies: A New Look at Maturity Models
How UX Evolves at Companies: A New Look at Maturity ModelsHow UX Evolves at Companies: A New Look at Maturity Models
How UX Evolves at Companies: A New Look at Maturity Models
 
UI/UX presentation by Roshan Karunarathna
UI/UX presentation by Roshan KarunarathnaUI/UX presentation by Roshan Karunarathna
UI/UX presentation by Roshan Karunarathna
 
Design Pursuit
Design PursuitDesign Pursuit
Design Pursuit
 
Principles Of Good Design.
Principles Of Good Design.Principles Of Good Design.
Principles Of Good Design.
 
Colorblindness and design
Colorblindness and design Colorblindness and design
Colorblindness and design
 

Andere mochten auch

Designing The Mobile User Experience
Designing The Mobile User ExperienceDesigning The Mobile User Experience
Designing The Mobile User Experience
Jose Alves
 
your vote is your voice, and every voice matters
your vote is your voice, and every voice mattersyour vote is your voice, and every voice matters
your vote is your voice, and every voice matters
Jacqueline Sowell
 
User Experience Design
User Experience DesignUser Experience Design
User Experience Design
Justin Lee
 

Andere mochten auch (15)

Introduction to Mobile User Experience Design
Introduction to Mobile User Experience DesignIntroduction to Mobile User Experience Design
Introduction to Mobile User Experience Design
 
Designing The Mobile User Experience
Designing The Mobile User ExperienceDesigning The Mobile User Experience
Designing The Mobile User Experience
 
your vote is your voice, and every voice matters
your vote is your voice, and every voice mattersyour vote is your voice, and every voice matters
your vote is your voice, and every voice matters
 
Mobile UX - the intricacies of designing for mobile devices
Mobile UX - the intricacies of designing for mobile devicesMobile UX - the intricacies of designing for mobile devices
Mobile UX - the intricacies of designing for mobile devices
 
User Experience Design
User Experience DesignUser Experience Design
User Experience Design
 
Social Shop Research Overview
Social Shop Research OverviewSocial Shop Research Overview
Social Shop Research Overview
 
Case study: Building Online Banking User Experience
Case study: Building Online Banking User ExperienceCase study: Building Online Banking User Experience
Case study: Building Online Banking User Experience
 
User Experience Trends in Banking
User Experience Trends in BankingUser Experience Trends in Banking
User Experience Trends in Banking
 
User Experience Design: The Missing Ingredient
User Experience Design: The Missing IngredientUser Experience Design: The Missing Ingredient
User Experience Design: The Missing Ingredient
 
Design Portfolio
Design Portfolio Design Portfolio
Design Portfolio
 
User Experience Best Practices
User Experience Best PracticesUser Experience Best Practices
User Experience Best Practices
 
UX design, service design and design thinking
UX design, service design and design thinkingUX design, service design and design thinking
UX design, service design and design thinking
 
How UX Design Has Changed The World
How UX Design Has Changed The WorldHow UX Design Has Changed The World
How UX Design Has Changed The World
 
Visualising the User Experience
Visualising the User ExperienceVisualising the User Experience
Visualising the User Experience
 
2016 Banking Trends
2016 Banking Trends2016 Banking Trends
2016 Banking Trends
 

Ähnlich wie User Experience Design - Why, How and Where

Help Wanted: Using UX to Your Advantage
Help Wanted: Using UX to Your AdvantageHelp Wanted: Using UX to Your Advantage
Help Wanted: Using UX to Your Advantage
FITC
 

Ähnlich wie User Experience Design - Why, How and Where (20)

What is UX?
What is UX?What is UX?
What is UX?
 
User Experience: An Industry (Always) in Transition
User Experience: An Industry (Always) in TransitionUser Experience: An Industry (Always) in Transition
User Experience: An Industry (Always) in Transition
 
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris BernardDesign Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
 
UX Evolution Mindset & Methods
UX Evolution Mindset & MethodsUX Evolution Mindset & Methods
UX Evolution Mindset & Methods
 
User eXperience & Front End Development
User eXperience & Front End DevelopmentUser eXperience & Front End Development
User eXperience & Front End Development
 
Help Wanted: Using UX to Your Advantage
Help Wanted: Using UX to Your AdvantageHelp Wanted: Using UX to Your Advantage
Help Wanted: Using UX to Your Advantage
 
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the cityRichard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
 
UX Design Mini Course
UX Design Mini CourseUX Design Mini Course
UX Design Mini Course
 
Building for People: 5 Practical Tip for Greating Great UX
Building for People: 5 Practical Tip for Greating Great UXBuilding for People: 5 Practical Tip for Greating Great UX
Building for People: 5 Practical Tip for Greating Great UX
 
UI/UX Design
UI/UX DesignUI/UX Design
UI/UX Design
 
What is UX v2
What is UX v2What is UX v2
What is UX v2
 
What I've Learned about UX Design
What I've Learned about UX DesignWhat I've Learned about UX Design
What I've Learned about UX Design
 
Ux Overview
Ux OverviewUx Overview
Ux Overview
 
Engaging UX in engineering
Engaging UX in engineeringEngaging UX in engineering
Engaging UX in engineering
 
The Importance of UX
The Importance of UXThe Importance of UX
The Importance of UX
 
The Science behind Good UIs and UXs
The Science behind Good UIs and UXsThe Science behind Good UIs and UXs
The Science behind Good UIs and UXs
 
UI UX design.docx
UI UX design.docxUI UX design.docx
UI UX design.docx
 
09-UX.pdf
09-UX.pdf09-UX.pdf
09-UX.pdf
 
Ux
Ux Ux
Ux
 
Ux design-fundamentals
Ux design-fundamentalsUx design-fundamentals
Ux design-fundamentals
 

Kürzlich hochgeladen

Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 

Kürzlich hochgeladen (20)

Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 

User Experience Design - Why, How and Where

Hinweis der Redaktion

  1. Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design?Efficiency: Once users have learned the design, how quickly can they perform tasks?Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency?Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors?Satisfaction: How pleasant is it to use the design?