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1. FANS OF KENDRICK
LAMAR
Demographics and Psychographics

2. Basic Demographics (Kendrick Lamar)

3. Basic Demographics (Drake)
I have added this because Drake is a similar artist.

4. Basic Demographics (Kanye West)
I have added this because Kanye West is a similar artist.

5. ◦ From the demographic research I have found that my target audience is Males aged 18-24 from
C2DE social grade.
◦ While this information is useful it is limited.
◦ I have made a list of question to ask a focus group who fit this demographic.
◦ What do you value/appreciate the most in a music video?
◦ What celebrities to you identify with/aspire toward?
◦ What would you like to see in a music video the most?
◦ I will post the answers to these questions seperatley.