Research shows that companies with better customer experience win increased consideration, more loyalty and less churn. People talk about these brands--and they're even willing to pay up to 25% more for them.
The question is: What's behind great customer experience? With industry gurus arguing that soon "every company will compete on the basis of customer experience", that's an urgent question for marketers today.
Our latest white paper looks at seven ways brands gain competitive advantage through customer experience:
• Understand What Customer Experience Is--and Isn't
• Define Your Experience Platform
• Put Value on Experience
• Be Omnichannel Like You Mean It
• Listen to Customers (Duh, Right?)
• Own It
• Never Stop Reinventing
You can download the white paper or read it here–and do let me know if you’d like to learn more about how we can partner with brands to build customer experiences that drive competitive advantage.