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NRF 2019 in review

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NRF is the world’s largest retail conference with over 38,000 attendees. It’s also a show where some of the largest players in the B2B space come together and show the world what is on the horizon for retail tech.

This year, Jay Menashe, Director of Business Development, looked for the exhibit elements and experiences that stood out most to him. Check out what he thought!

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NRF 2019 in review

  1. 1. NRF 2019 in review – Jay Menashe Director, Business Development Jack Morton Worldwide January 2019
  2. 2. Table of contents 1. Introduction 2. High Signage 3. AV, Lighting and Unique Signage 4. Product Demos 5. Entrances and Welcome Desks 6. Experiential 7. Final Thoughts
  3. 3. Introduction NRF is the world’s largest retail conference with over 38,000 attendees. It’s also a show where some of the largest players in the B2B space come together and show the world what is on the horizon for retail tech. This year, I looked for the exhibit elements and experiences that stood out most to me.
  4. 4. Kronos: Great use of tiered signage. The logo popped and the dynamic messaging below kept people looking. Hughes: A great job capturing various site lines with a pop using multiple lightboxes. High signage
  5. 5. IBM: Great use of light, reflection and color. I would have liked to see the logo in more places. Fortinet: Love the use of light to make the logo pop on the hanging sign and main wall. High signage
  6. 6. Salesforce: One of my favorite elements of the show. The beautiful LED was simply captivating. Amazon Web Services: Great use of architectural lighting to draw your eye to the space. Heartland: The etched glass was a really nice touch throughout their space. AV, lighting and unique signage
  7. 7. Cisco: I loved the scenic touch of this booth. Making it feel like anytown USA. Infor: It’s hard to miss a booth when they have a 20’ H LED screen at reception. Elo: Maybe it’s my love of lists or the simple things in life, but I love how easy they made it to understand what they do in 3 seconds. AV, lighting and unique signage
  8. 8. Salesforce: Tapping client’s to tell your story will always win over telling it yourself. Fortinet: I loved the use of light to make the demo stations pop. The cleanliness is also easy on the Lexmark: Simple and clear messaging, easy to navigate demo. Attributes of a great exhibit. Product demos
  9. 9. Intel: A great job of creating demand with the velvet rope. There was a constant crowd in front of their space filled with people wondering what they would see. Entrances and welcome desks
  10. 10. NCR: A great job of using branding tiers to make their brand pop. Honeywell: Creating a clear entry point made it easy for attendees to navigate into the space while also giving Honeywell the ability to control the crowds. Entrances and welcome desks
  11. 11. SAP: A great draw into their space demonstrating the comfort of their products for business owners or couch surfing shoppers. Salesforce: Eye catching at every level. It was hard to miss even without having the best location on the floor. Entrances and welcome desks
  12. 12. Experiential activations Toshiba Art of Retail Experience: A digital activation taking client products and turning them into art. One of my favorite booth draws at the show!
  13. 13. Experiential activations Verizon Museum Vibes: A museum style graphic that brought attendees two different vantage points.
  14. 14. Stratacache: This is not your standard product demo (thankfully)! Real bartenders making real drinks and showing off the product suite at the same time. Adyen: It’s one thing to have a draw to your space, but when you can tie in your products to the experience, it’s a double whammy! Experiential activations
  15. 15. Final thoughts Retail is on the precipice of a major transformation due to the impact that technology will have on the industry. NRF proved to me that retail is far from dead—it’s simply evolving. Let’s be honest, the biggest brands in the world don’t support dying industries. Creating captivating points of engagement from the ceiling to the floor like IBM, SAP and Salesforce are what help companies stand out on the show floor. If brands big or small can approach real life retail in the same way standout brands did on the NRF show floor, dying would never be an option.
  16. 16. Questions? – Let’s chat! Jay Menashe jay_menashe@jackmorton.com office: +1 609.223.4880 mobile: +1.201.885.0228

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