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30-second summary
In the first half of 2013 we surveyed over
3,000 consumers in the US, UK, Brazil,
China, India and Russia. We asked them
what influences their brand choices: How
do they learn about brands? What sources
do they most value? How do they want to
interact with information about brands?
We’ll be sharing the bulk of our detailed
findings with clients face-to-face, but here
are 9 data points from the research that
could terrify, but we think really should
inspire marketers.
If you’re interested in hearing more, please
get in touch
The fine print: New Realities 2013 is based
on an online survey conducted with 3,007
consumers between April 19-May 27, 2013.
Respondents were aged 18-62, equally
distributed by age, gender, income and national
origin. All findings are statistically significant
at a 95 percent confidence level. We asked
consumers about a range of product categories
and types, including considered purchases
(automobiles, banking, mobile devices,
computers, software) and nominal purchases
(hair care, skin care, fast food, snack foods).

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