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Sketch before you Etch: 
How to Prototype like a Boss
Hello. 
@playfulpixel
Let’s get down to business.
Who is prototyping at their job 
today?
Agenda. 
• Part One: Sketching 
• Part Two: Feedback 
• Part Three: Iterate 
• Tools & Frameworks 
• Manager Buy In
Part One: Sketching.
What happened?
Part Two: Getting Feedback.
A few tips: 
• Don’t give a guided tour 
• Shut up 
• Ask open ended questions 
• Follow up 
• Let the user fail 
• Observe the user
Part Two [ish]: Writing the 
questions.
Part Not Quite Three: Asking 
the questions.
What happened?
Improvising & the value of 
failing fast.
Part Three: Iterating.
Part [still] Three: Working 
together.
Some things to remember: 
• Don’t forget to include the business! 
• Observe as much as you possibly can. 
• Some ideas just don’t work [that’s okay!].
Paper is great and all, but…
Medium-fidelity prototypes.
Medium-fidelity [web]. 
• Mockingbird 
• Balsamiq 
• Power Mockup 
• InvisionApp
Medium-fidelity [desktop]. 
• Axure 
• Visio 
• Omnigraffle 
• Flinto 
• Keynote 
• Sketch 3
High-fidelity prototypes.
Frameworks 
• Twitter Bootstrap 
• DivShot 
• JetStrap 
• Zurb Foundation 
• Unsemantic 
• jQueryUI
Incorporating prototypes into 
your project.
When is it appropriate? 
• Whenever you have a new feature you aren’t 
100% sure about 
• When you’re demonstrating a new process 
• When you have vague requirements 
• When the day ends in y
Manager buy in.
The arguments. 
• “It will take too much time away from 
development, pushing our deadline back.” 
• “We need documentation!”
What else?
Thanks.
Resources 
• Fabulous photos provided by: 
• https://www.flickr.com/photos/butterflyworks/6802243939/sizes/l 
• https://www.flickr.com/photos/124994351@N06/14358820280/sizes/l 
• https://www.flickr.com/photos/34791101@N07/4091425531/sizes/l 
• https://www.flickr.com/photos/21218849@N03/15129547690/sizes/l 
• https://www.flickr.com/photos/92977429@N05/10235686725/sizes/l 
• https://www.flickr.com/photos/arthaey/2386095170/sizes/l 
• http://payload.cargocollective.com/1/2/83401/1849470/ 
healthy_beauty_TOC_v05_A_905.jpg

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General Assembly: Sketch Before You Etch