Mm Ooh

Marketing the Out-of-Home (OOH): ,[object Object]

Introduction ,[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object]

Closer look to the Outdoor ,[object Object]

Advantages of Outdoor ,[object Object]

[object Object],[object Object],Wide coverage of local markets 覆蓋範圍廣大

[object Object],Frequency 出現次數 30-Day~!!! 日睇夜睇 … 你仲唔買？

[object Object],Geographic flexibility 地理靈活性

[object Object],Creativity 創意

[object Object],Ability to create awareness 令人注目及驚喜

Disadvantages of Outdoor ,[object Object]

[object Object],[object Object],Waste coverage

[object Object],[object Object],Limited message capabilities

[object Object],Measurement problems

In Sum ,[object Object],[object Object],[object Object]

Marketing the Indoor ,[object Object]

Point-of-Purchase defined ,[object Object]

Point-of-Purchase defined ,[object Object],[object Object],[object Object]

Objective ,[object Object],[object Object]

Objective - 四大目標 ,[object Object],[object Object],[object Object],[object Object]

Types of POP and displays ,[object Object],[object Object],[object Object]

Types of POP and displays: ,[object Object],[object Object]

The Business Market for POP ,[object Object],[object Object]

The Business Market for POP ,[object Object],[object Object],[object Object]

Asia-Pacific 2005 - POP ,[object Object]

The Business Market for POP ,[object Object]

The Challenge of Indoor ,[object Object]

Message Coordination ( 內容協調 ) ,[object Object]

Message Coordination ( 內容協調 ) ,[object Object],[object Object],[object Object]

Media Coordination ( 媒體協調 ) ,[object Object],[object Object]

For Example ,[object Object],[object Object]

For Example ,[object Object],[object Object],[object Object]

Marketing the Transit ,[object Object]

Transit Advertising ,[object Object]

Transit Advertising Types of Transit

[object Object],[object Object],Inside cards

[object Object],Outside posters

Outside posters – Mobile Showcase ,[object Object]

Station, platform, and terminal poster ,[object Object]

Advantages of transit advertising ,[object Object]

Frequency 次數 ,[object Object]

Timeliness 時間性 ,[object Object]

Geographic selectively 地區性選擇 ,[object Object]

Disadvantages of transit advertising ,[object Object]

Image factors ,[object Object]

Waste coverage ,[object Object]

Copy and creative limitations ,[object Object]

Mood of the audience ,[object Object]

Mm Ooh

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (7)

Ähnlich wie Mm Ooh

Ähnlich wie Mm Ooh (20)

Mehr von jackin

Mehr von jackin (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Mm Ooh