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Scott Dannenfelser's Presentation at the Cincinnati Ad Club Groundhog Day Event

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Brand Environments Cincinnati AdClub: Candidates Groundhog Day Event 2 February 2012
© Landor Associates February 2012 Page Cincinnati Brand Environments Scott Dannenfelser Landor Associates Design Director Brand Environments
 
© Landor Associates February 2012 Page Cincinnati Brand Environments Create The Big Idea + =
© Landor Associates February 2012 Page Cincinnati Brand Environments Communication Hierarchy
© Landor Associates February 2012 Page Cincinnati Brand Environments Attract: Turn their heads
© Landor Associates February 2012 Page Cincinnati Brand Environments Engage: Make it Memorable
© Landor Associates February 2012 Page Cincinnati Brand Environments Inspire: Establish a lasting connection
© Landor Associates February 2012 Page Cincinnati Brand Environments Summary 1. Create your PINK PONY 2. Establish a Communication Hierarchy 3. Consider every touchpoint as an opportunity 4. Make a lasting connection 5. BE CONSISTENT
© Landor Associates February 2012 Page Cincinnati Brand Environments The pony should have been PINK !
 

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Adclub dannenfelser

  • 1. Brand Environments Cincinnati AdClub: Candidates Groundhog Day Event 2 February 2012
  • 2. © Landor Associates February 2012 Page Cincinnati Brand Environments Scott Dannenfelser Landor Associates Design Director Brand Environments
  • 3.  
  • 4. © Landor Associates February 2012 Page Cincinnati Brand Environments Create The Big Idea + =
  • 5. © Landor Associates February 2012 Page Cincinnati Brand Environments Communication Hierarchy
  • 6. © Landor Associates February 2012 Page Cincinnati Brand Environments Attract: Turn their heads
  • 7. © Landor Associates February 2012 Page Cincinnati Brand Environments Engage: Make it Memorable
  • 8. © Landor Associates February 2012 Page Cincinnati Brand Environments Inspire: Establish a lasting connection
  • 9. © Landor Associates February 2012 Page Cincinnati Brand Environments Summary 1. Create your PINK PONY 2. Establish a Communication Hierarchy 3. Consider every touchpoint as an opportunity 4. Make a lasting connection 5. BE CONSISTENT
  • 10. © Landor Associates February 2012 Page Cincinnati Brand Environments The pony should have been PINK !
  • 11.