The document discusses opportunities for mobile coupons and advertising by capitalizing on growing trends in social media, online gaming, and mobile device usage. Time is increasingly being spent on social networks and casual online gaming, especially among users aged 35-49. Over 36 million Americans download coupons online and many are willing to provide personal data in exchange. The document proposes developing a mobile coupon platform that delivers personalized coupons and deals to customers' mobile devices based on location and shopping lists. This would allow coupons to always be with the customer and up-to-date. The platform would generate revenue from advertisers and could include additional features like social sharing of deals.

1. Smart Coupons Capitalizing On Growing Trends 9/10/2009 Jack Brown – Possibilities 1

2. 9/10/2009 Capitalizing On Growing Trends One in every 11 minutes online is spent on Social Networking – Nielsen March, 2009 1 in 4 people with Internet Access visited Facebook – Comscore November, 2008 People between the ages of 35 – 49 represent the fastest growing social media group, mostly female – Nielson March, 2009 Low-cost Social Media Advertising is the fastest growing advertising segment – Ann Handley, Chief Content Officer Social Networking 23% of U.S. adults play online games (Pew Charitable trust, Dec. 2008) MSN Games states 63% of gamers are female; 71% of all gamers are between 25 – 54 55% have a household income of over $55k; 30%, + $75k Worldwide, 250 million casual gamers play games at least an hour daily Advergaming generates up to a 30% spike in Web Traffic for sponsors 36 million Americans download coupons online. 61% have a household income > $60k 70% are willing to provide personal data and answer surveys for coupons In recessionary times, 83% of adults indicated use of coupons, 43% of females indicated special offers and coupons are a determining factor in purchases (Harris Interactive Poll; Feb. 2008) Juniper Research estimates mobile couponing to reach 100 million people globally generating $3.2B Online Casual Gaming Online Coupons/Offers (Simmons Market Research, Jul, 2008) 2 Jack Brown – Possibilities

3. 9/10/2009 Retail Sales 20 year low Unemployment 8% Market down 50% 3 Jack Brown – Possibilities

4. 9/10/2009 4 Jack Brown – Possibilities

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9. 9/10/2009 9 Jack Brown – Possibilities

10. 9/10/2009 Retail Success Factors 10 Jack Brown – Possibilities

11. 9/10/2009 Change the Business Model 11 Jack Brown – Possibilities

12. 9/10/2009 12 Jack Brown – Possibilities

13. 9/10/2009 Store Systems Purchase Plans 13 Jack Brown – Possibilities

14. 9/10/2009 14 Jack Brown – Possibilities

15. 9/10/2009 15 3G Evolution Broaden Mobile Commerce Opportunities Jack Brown – Possibilities

16. 9/10/2009 16 SMS Provides First Wave of Mobile Commerce Apps Jack Brown – Possibilities

17. 9/10/2009 17 USSD Provides Low Cost Apps for GSM Jack Brown – Possibilities

18. 9/10/2009 18 Mobile Commerce Apps on SIM Cards Jack Brown – Possibilities

19. 9/10/2009 19 WAP Based Mobile Commerce Services Jack Brown – Possibilities

20. 9/10/2009 20 Mobile DeviceEnhancementsEnable Mobile Commerce Apps Jack Brown – Possibilities

21. 9/10/2009 21 NFC Allows Contactless Transactions Jack Brown – Possibilities

22. 9/10/2009 22 Bi-dimensional Barcode Enables Mobile Commerce Apps Jack Brown – Possibilities

23. 9/10/2009 23 Collaborative Mobile Marketing Revenue Flow Jack Brown – Possibilities

25. Stale offers - weeks or months old

26. Inflexible - once printed it’s fixed

28. Always fresh and current

29. Flexible - change it everyday!

30. Low cost / immediate distribution24 Jack Brown – Possibilities

31. 9/10/2009 Build Your shopping list at home and it will automatically update your mobile device. Or build your list on you device.. 25 Jack Brown – Possibilities

32. Value Added Coupons Wall Mart Wall Mart 9/10/2009 Coupons will be down loaded to your cell based on your shopping list. Multimedia, 2D bar codes, SMS, etc.. Redeem at checkout . 26 Jack Brown – Possibilities

33. Wall Mart 9/10/2009 Jack Brown – Possibilities 27

34. Wall Mart Send deals to your friends and buddies. Just click on “Tell a friend”, and you can send them a test message. Wall Mart 9/10/2009 28 Jack Brown – Possibilities

36. Keyword is picked for signup

37. Double opt-in messages

38. Meets MMA* & carrier guidelines

39. Create & schedulean outbound messageto all who have opt’ed-in

40. The whole process is automated -Set-up and running in minutes* Mobile Marketing Association 29 Jack Brown – Possibilities

41. 9/10/2009 Ways to STORE deals... Link your phone stored coupons to your Retailer Smart coupon or Retailer credit card Retailer Smart Coupon Card 30 Jack Brown – Possibilities

42. 9/10/2009 Ways to STORE deals... By tapping a NFC enabled mobile phone on a smart tag at a Retailer store entrance a consumer is automatically connected to a backend content server over the wireless data network. The content server sends personalized (shopping list, etc.) and location based information back to the user based on the mobile phone number and NFC tag ID. Consumers can then view the content and redeem the promotions at that participating Retailer. 31 Jack Brown – Possibilities

45. On line analytics – reports for tag configuration and content delivery

47. Generate and load 3rd party coupons

48. Support standard UPC, QR, SMS and custom coupon codes

50. 9/10/2009 Ways to SAVE... Retailer Smart Coupon Card 33 Jack Brown – Possibilities

51. 9/10/2009 Ways to SAVE... Scan your codes Wall Mart 34 Jack Brown – Possibilities

52. 9/10/2009 Ways to SAVE... The RFID hub is able to collect, filter, and edit data from diverse kinds of readers and store tag data to a host system via Ethernet, USB, serial port, WLAN and GPRS/GSM. This hub communicates with specific GAO active RFID tags at a distance of up to 300 feet. Up to eight read/write modules can be concurrently connected to the hub. Retailer Smart Coupon Card Wall Mart 35 Jack Brown – Possibilities

55. Create/edit/maintain their own coupons, offers, ads

56. For additional fee, an account specialist can assist/manage

57. Targeted to their local area

58. One low monthly fee

59. Account includes up to 5 simultaneous Coupons

60. 100 SMS coupons included / unlimited WAP views

61. Built-in credit card charge (or your billing)

62. Additional Revenue Opportunities

63. Purchase of Keywords

64. “Featured Coupon” rotation

65. Additional SMS Coupon deliveries

66. My Club option

67. Weekly coupon blasts37 Jack Brown – Possibilities

69. English & Spanish

70. Coupon Codes allow redemption tracking

71. Fixed codes, Unique lists, POS integration

72. Click-to-Call/Click-to-Buy functionality

73. Customers like what they see - they want it now

74. Press the SEND button on the phone and be connected immediately

75. National Ads38 Jack Brown – Possibilities

76. 9/10/2009 Retailer Code Reader A Code Reader will enable brand owners and retailers to stand apart in an increasingly competitive environment and more effectively cross-sell complimentary products and services. The solution will deliver purchasing suggestions, images, special offers and virtually any type of promotional messaging to shoppers as they are in the process of making buying decisions in the store. The information appears on the screen of a consumer’s camera phone, turning the device into a kind of personal sales assistant that provides bottom line benefits to retailers of any size, in virtually every worldwide retail segment and location. These benefits include increased units and dollars per transaction, improved traffic and conversion, and promotion of consumer loyalty. 39 Jack Brown – Possibilities

77. 9/10/2009 Retailer Code Reader The solution can be used in a number of ways, like giving sales suggestions for accessories or compatible items. For example, scanning a 2D barcode on a red dress can give the shopper images of a model wearing the dress, along with matching shoes, handbag and scarf that are available in the store. The solution will also allow consumers to communicate product options and gift ideas to friends and family while they shop. “Shoppers can forward the images they capture to obtain a purchase opinion or perhaps just to share the excitement of their shopping experience. Or a shopper looking for camping gear could scan a 2D barcode on a tent and receive images of a lantern, cooking grill or fishing gear that may be available as part of a cross-promotion. If an item was available on sale, a retailer could then deliver an electronic coupon for redemption at the point-of-sale. 40 Jack Brown – Possibilities

78. Retailer Code Reader Application With a camera phone and the Retailer’s Code Reader Application, users can scan 2D barcodes to automatically display a specific Web site, launch a video, dial a phone number, receive smart coupons and more. Retailers Code Management Platform makes it easy to create 2D barcodes for business or personal applications. Marketers and media publishers can create codes and collect data analytics to measure their integrated campaigns. People can also create their own codes for free which link to their social networking sites or contact information. These codes can be placed on Web sites, business cards, and other printed or digital media. 9/10/2009 41 Jack Brown – Possibilities

79. Direct Mail Coupons 9/10/2009 42 Jack Brown – Possibilities

80. Transactions 9/10/2009 43 Jack Brown – Possibilities

81. Product Information 9/10/2009 44 Jack Brown – Possibilities

82. Empowering Print Mobile displays advertisers and also the QR code promotion End user receives voucher for free wine Advertiser displays QR code in offline advertising with Wall Mart incentive Consumer / end user snaps barcode – phone recognizes & translates to URL 9/10/2009 45 Jack Brown – Possibilities

83. Retailer Value Added Code Reader Additional Applications 9/10/2009 46 Jack Brown – Possibilities

84. Retailer Value Added Code Reader Share Just scanned a Mobile Code with interesting content? This feature allows you to forward previously scanned information to family and friends using SMS. They won't even need a Code Reader to view the content. Favorites Stores your favorite Mobile Codes for easy access. History Contains and stores recently scanned Mobile Codes - so you can revisit them later. You can deactivate this feature in the 'Settings' menu. Update Check and download the latest available updates for FREE (no data charges apply). Code Reader Settings Manually configure the Mobile Code Reader to suit the way you work. InviteIf you have friends they can download the Code Reader software for free. 9/10/2009 47 Jack Brown – Possibilities

85. Link to On-Line Retailer Content Wal Mart Code Reader Value Added Code Reader Applications WalMart Code Reader 9/10/2009 48 Jack Brown – Possibilities

86. Time Table Information Wal Mart Code Reader Value Added Code Reader Applications Wal Mart Code Reader 9/10/2009 49 Jack Brown – Possibilities

87. Retailer Codes Can Personalize Details for Phone Book & Click to Dial Wall Mart Code Reader Wall Mart Code Reader Value Added Code Reader Applications Wall Mart Code Reader 9/10/2009 50 Jack Brown – Possibilities

88. Requesting Retailer Product Information as Easy as One Click Wall Mart Code Reader Value Added Code Reader Applications Wall Mart Code Reader 9/10/2009 51 Jack Brown – Possibilities

89. 9/10/2009 Appendix 52 Jack Brown – Possibilities

90. 9/10/2009 53 Jack Brown – Possibilities

91. 9/10/2009 U.S. Local Media and Ad Spend: 5-Year Forecast Source: The Kelsey Group (2009) 54 Jack Brown – Possibilities

92. 9/10/2009 U.S. Mobile Ad Revenues 2008 – 2013 Source: The Kelsey Group (2009) 55 Jack Brown – Possibilities

93. 9/10/2009 U.S. Mobile Ad Revenue Breakdown 56 Jack Brown – Possibilities

94. 9/10/2009 2D barcode What is a 2D barcode?A 2D barcode is a two-dimensional way of representing information. It is similar to a linear (1-dimensional) barcode, but has more data representation capability. There are many types of 2D barcodes. The QR code ISO standard is one of the most widely accepted 2d barcode standards. The term QR Code itself is a registered trademark of Denso Wave Incorporated in Japan and other countries. 57 Jack Brown – Possibilities

95. 9/10/2009 Mobile industry trends 58 Jack Brown – Possibilities

96. Which, if any, of the following barriers did your company have to address to use or to consider using digital-advertising vehicles? Source: How companies are marketing online: A McKinsey Global Survey, McKinsey Quarterly, September 2007 9/10/2009 59 Jack Brown – Possibilities

97. Consumer take-up Source: Nielsen Mobile Advertising Report, March 2008, based on a survey of more than 22,000 active mobile data users in the US. 9/10/2009 60 Jack Brown – Possibilities

98. 9/10/2009 Retailer Smart Coupon Card 61 Jack Brown – Possibilities