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Comedy Polo Mint Ad Targets All Ages
- 1. Polo Advertisement BY JACK FOX
- 2. Polo Polo Mints by Rowntrees – 1948. Hole in 1955. Polo – Polar. Refreshing taste. 20 million polos per day. 150 eaten per second.
- 3. Target Audience Advertisement aimed at all ages – no age limit to Polos. Comedy was the preferred genre. Half of people surveyed wanted comedy. Therefore the comedy route will be taken.
- 4. Market Research There are other similar products out there: Trebor Mints. Extra Mints. Tic Tacs. http://www.youtube.com/watch?v=SX84THGEqo4 Researching advertisements; style of comedy.
- 5. Storyboard 1 3 5 2 4 6
- 6. Storyboard 7 9 11 8 10
- 7. Advertisement Plan Costume Setting Time Period Style
- 8. New Buyers Last advertisement in 1995. Unexpected – after many years. Comedy genre – memorable.
- 9. Time Slot The advertisement would be effective being shown at all times: Before School – targeting both children & adults. During the day – targeting adults. After School – targeting children & adults. After comedy programmes – linking with advertisement.
- 10. Thank You For Listening
Hinweis der Redaktion
- Polo mints were introduced in 1948 by Rowntrees hole not until 1955. Because manufactures wanted their mint to stand out. If you ask about the mint with the hole, people will know what you’re talking about. Polo – Polar - which mirrors the mint’s cool and refreshing taste. Finally, 20 million polos are produced each day with around one hundred and fifty eaten every second.
- Our advertisement is aimed at all ages - no age limit to polos. Anyone young or old can have a Polo.Survey was taken - revealed that most people preferred the comedy genre; in fact, half of the people surveyed preferred the comedy genre. Therefore, we will create an advertisement in this style.
- There are many similar products out there and, upon researching these, I have found that most are in the style of comedy. We feel that this is competition, although our advertisement will stand out with its exaggerated actions creating an impact on the audience.
- As last advertisement was 1995 – unexpected after many years to bring out a new one. People would notice this and would feel to purchase polos.Also, with the exaggerated actions it would be unexpected and people will remember it.The comedy genre is also memorable and we feel people will remember the advert/and product.
- Effective shown at all times.Before school – targeting children & parents Daytime television – targeting adults (children at school)After school – targeting children just home from school and adultsAfter comedy programmes and medieval programmes (like the show Merlin) as it links with the genre of the advert