Unit 2

1. Theory- Audience
Jack Morton

2. Audience Profile for Lego movie
• Primary Audience
– Both female and male
aged 0-14 children
• Secondary Audience
– Both female and male
aged 25-44 adults
because the children
will bring the adults to
see it

3. Audience Profile for love actually
• Primary Audience
– Gender will be female
because it’s a romance
film. The age is 15-65+
because its on channel 4
and BBC around
Christmas time and
available for free
• Secondary Audience
– The gender will be male
aged 25-65+ because the
wife's will want their
husbands to watch with
them

4. Audience Profile for iron man 3
• Primary Audience
– Gender male and age
is 15-24 because it’s a
action film
• Secondary Audience
– Gender female and
age 15-24 because the
boyfriends will drag
their girlfriends to see
it

5. Hypodermic Needle
• Definition
– Where an audience instantly believes and accepts
what is told by the media
• Example
– Donald trump puts thoughts in peoples heads
about building a wall

6. Uses and Gratifications Information
Information
• Trailer on TV or on YouTube – give you information on how
its going to look
• Researching on the internet about the video game – give
you insight on how its going to turn out
• To learn what the game is about – to see if its to your liking
• Researching cheats on the internet – makes the game more
fun for the player
• Information on where to buy the game – to see if its close
to you
• Information on what category – this also give you
information if the game is suited for you

7. Uses and Gratifications Personal
Identity
Personal identity
• Improve game play – the game can be very hard and sometimes you need
practice
• Improve points – The game can be difficult and therefore you need to
practice
• Improve reaction time – The game can be different and sometimes players
are better than you so you sometimes need to work on your skill
• Customise your character to your likening – this gives the player a unique
look
• Gamer tag – this gives the player a unique name and can be noticed
• Customise Weapon – to give the player a advantage over players
• Customise Load out – to also give the player a edge on other players

8. Uses and Gratifications Integration and
Social Interaction
Integration and Social Interaction
• Talking about the game – gives the excitement of
when it does come out
• Talking online – this means you can talk to people
online and play together
• Playing against each other – this is when players
have fun and talk and have fun beating each
other
• Playing Co-op with each other – this gives more
playability to the game and increases fun

9. Uses and Gratifications Entertainment
Entertainment
• Escapism – to escape from reality and
not to worry about responsibilities
• Relaxation – to make the player calm
after a stressful day
• Competition – to beat other players and
be the best
• Enjoyment – to have fun and chillout

10. Consumer Generated Content
• Example
– Parody of a film on YouTube
• What are the advantages to media producers?
– They will able to monetize the video and again money
– They will also give the film free advertising
– They will also get recognition and get sponsors
• Why would the audience generate content?
– They will feel apart of what's going on
– To be able to relate to what the video talks about
– To talk to the YouTuber in the comments to feel
connected