1. Research
Jack Morton

2. Existing Product
Location
The location of the game “frogger”
is located near a road or a river
depending on which sort of level
your on.
Props
The props are logs which help you
cross to the other side, therefore once
you reach to the top of the level/map
you win the game.
Composition
The composition shows how dangerous
the situation can be by showing us
scenes of the cars hurdling down the
roads, therefore by seeing this you know
the cars will hurt you.
Colours
The Green colour stands out to the
audience as it will grab their
attention because the green grass
will stand out like a soar thumb. It
will also catch the customers eye,
therefore enticing the viewer in to
looking at the product.
Effect
When you die a animation
effect happens which
dissolves your frog (video
game character), in turn
showing your lifeless
corpse crumbling away.
The post-production
It shows how deadly and dangerous the vehicles can
be, therefore showing how awesome and intense the
game can get, as you have to dodge out of their way.
Audience appeal
The audience will want to buy it because it will show how awesome and imaginative it can be to the customer. The audience will
want to play as it would show how intense and action packed this game can be. Another reason they will be interested is because
they will want to beat each others score by taking turns in getting the high score.
Mise en scene
The mise en scene sets the scene for
intensity as you battle hard foes in your
path. This shows how intense the game
is to the viewer.
Lighting
The green lit background is green. The
result of this is that it makes the other
colours stand even more to the
customers as the green draws the
attention of the colour and the blue to
show they are a group. The theme is a
1980 feel to it as it creates old retro style.
The effect of this is that it creates the
gamer of the past times, for example
bring them to their childhood as they
might of played this when they were
younger.
Angle
The angle is a birds eye view
which shows where the
vehicles are and where to
reach the finish line. It also
gives points scatted around
the map to heal yourself
from enemy vehicles
Image Type
The image is a 2D arcade game that you
have to dodge waves of enemy vehicles
to win. The game is made out of pixels
and revolves around a dodge strategy.

3. Existing Product
Audience appeal
This will appeal to the audience as it is simple because the format
is easy to understand. This will appeal to friends as it is 2 player
and can can compete in battling each other for the best score.
Image Type
The image shows us you have to get the ball to the enemy by hitting it
to the other side and past the opponent. This makes it tricky as the
other opponent can move and do the same. It’s the battle of reaction
time. The image is a 2D arcade game which revolves around a hit and
miss strategy.
Location
The location is a ping pong table which shows the viewer its to do with
table tennis as it looks like a table tennis table. This lets the customer
know what type of game its about with out even looking at it.
Angle
The angle is a birds eye view of the ping pong table. The effect of this
to the customer is that it lets them see where the pong ball is going
and where their opponent is.
Effect
The effect of the ball getting faster after a
long period time it will create suspense.
This will make the gamers out off tune
with the rhythm. This will also make a
faster noise as the ball is hit multiple
times. This will also create suspense.
The post-production
when the ball speeds up it will create the
game more intense, therefore making the
game more fun and more competitive. This
will appeal to people on the competitive
side who like to score high points and go
against friends.
Lighting
As the background is not lit up, it creates the
pong game stand out to the customer,
therefore charmed by the games uniqueness
and gripping the customer. However the grey
dotted line does not stand out, as I will change
this in my final product to draw/create the
customer even more enticed into the game.
Composition
The composition shows us how easy it is to play and how difficult
and competitive it can be. This will therefore expand their target
market to other people. It also shows us the score of each point is
scored as this will create more suspense.
Mise en scene
The mise en scene presents the game to be
outrageously easy to understand as the game
speaks for it self. It also is competitive as it will
make the a wider target market for people.
Props
The props are simple, therefore it makes the game easier to
understand. This will make the target audience wider as there
are more people. The props are simple and relatable to the
customer.
Colours
The colours are simple and straight to the point. This is great because it
speaks for it self and relatively easy to understand as there is no confusing
patterns. However its simple and boring. This can effect the target market
as it is boring and bland

4. Existing Product
Image Type
This type of image is 1980s themed as this will target
people who are older because it will remind them of
the old days. It may also appeal to young people who
are interested. However it may be boring to others as
it offers not much content.
Location
The location is a maze full of twists and turns that can
decide you fate. This will interest people who like
maze type themed games.
Angle
The angle is a birds eye view. This it great for people
that are interested in strategy type games as you
decide where the ghost are going and how to avoid
them. It’s a wonderful shot as you can take in the
features of the game.
Effect
The effects are amazing from the pixel ghost roaming
around to the food that Pacman eats. This wonderful
environment is amazing for gamers as the effects
make it absolute.
Post-Production
The post-production is amazing as it shows us the
amazing detail that’s gone into this wonderful game.
Lighting
The lighting is amazing as is brightens the Pacman and
it stands out to the customer, therefore charms the
customer to the games as it is unique and gripping the
customer.
Composition
The composition shows how difficult yet interesting
and competitive as you battle your friends for the
top score. This will target people as it will widen the
market because its unique and its competitive.
Mise en scene
The mise en scene sets the scene for the gaming by
showing us how enjoyable and competitive the
game can be. The effect of this is that its made for
multiple audiences, therefore having a wider target
market.
Props
The props are amazing the game is based around
the props. This makes them more important and
noticeable to the gamer.
Colours
The colours are vibrant and noticeable, this Is great
as it will draw costumers in.
Font
The font is a bright yellow this will draw in the
costumers and would want to know more.
Audience appeal
The audience will want to buy this as it will be
interesting and competitive as you battle your
friends for the top score. This will target people as it
will widen the market because its unique and its
competitive.

5. Existing Product
Lighting
The unlit background is black. The result of this is that it makes the other colours stand
even more to the customers as the green draws the attention of the colour and the white
to show they are a group. The theme is a 1980 feel to it as it creates old neon style. The
effect of this is that it creates the gamer of the past times, for example bring them to their
childhood as they might of played this when they were younger.
Image Type
The image is a 2D arcade game that you have to
defeat waves of enemies to win. The game is
made out of pixels and revolves around a hit and
miss strategy.
Location
The location is set in outer space. Where you have
to defeat alien space crafts to save man kind.
Angle
The angle is a birds eye view which shows where the
enemies are and where to shoot. It also gives shields
scatted around the map to shelter yourself from
enemy fire.
Effect
When you die a animation effect happens which
dissolves your space craft, in turn showing your
lifeless corpse crumbling away.
The post-production
It shows how deadly and dangerous the enemies can be, therefore
showing how awesome and intense the game can get.
Lighting
The unlit background is black. The result of this is
that it makes the other colours stand even more to
the customers as the green draws the attention of
the colour and the white to show they are a group.
Audience appeal
The audience will want to buy it because it will show how awesome and imaginative it can be to the customer. The audience will want to play
as it would show how intense and action packed this game can be. Another reason they will be interested is because they will want to beat
each others score by taking turns in getting the high score.
Colours
Green colour as this would stand
out to the audience as it will grab
their attention because the space
ships will stand out like a soar
thumb. It will also catch the
customers eye, therefore trapping
the viewer in a world of fun.
Props
The props are shields to defend you
from enemy fire which results in a
awesome experience.
Mise en scene
The mise en scene sets the scene for intensity as
you battle hard foes in your path. This shows how
intense the game is to the viewer.
Composition
The composition shows how dangerous
the situation can be by showing us
scenes of the battle they are fighting in.

6. Research Analysis
• What common features do the researched products have?
– They are all old games as this is common through all the products. The effect of this is that it will target
young but mostly old as this is 1980s themed as this will target people who are older because it will remind
them of the old days. It may also appeal to young people who are interested. However it may be boring to
others as it offers not much content.
– The props are similar as simple, therefore it makes the game easier to understand. This will make the target
audience wider as there are more people. The props are simple and relatable to the customer.
– The colours are all bright in all of the products I have researched this will stand out to the audience as it will
grab their attention because the space ships will stand out like a soar thumb. It will also catch the customers
eye, therefore trapping the viewer in a world of fun.
– The lighting is also a common feature as it is it makes the other colours stand even more to the customers as
the green draws the attention of the colour and the white to show they are a group. The theme is a 1980
feel to it as it creates old neon style. The effect of this is that it creates the gamer of the past times, for
example bring them to their childhood as they might of played this when they were younger.
– The angle is also a common feature as it is great for people that are interested in strategy type games as
you look from a birds eye view.
• What aspects of the research will you include within your on work?
• I will include a simple yet pleasing design that’s not hard to draw as it would take time in making it, therefore
going over the deadline. I will also add similar props as this will be easy and not time consuming, therefore I can
put more detail on other slides. old games as this is common through all the products. The effect of this is that it
will target young but mostly old as this is 1980s themed as this will target people who are older because it will
remind them of the old days. It may also appeal to young people who are interested. However it may be boring to
others as it offers not much content.

7. Interviews

8. Interview 1
What do you think about a Frogger style video game and
would you buy it?
I think there ok, but I wouldn’t buy them because I think there
more free to play kind of games.
Do you like 2D strategy arcade games and why?
If there’s a story and some rewards then yes I like them,
mainly because the gameplay alone can’t entertain me, there
has to be something that makes me want to progress.
What genre do you look for in a game and why ?
I look for a good story and solid gameplay, meaning I want a
story that drives me, that makes me want to keep going, and I
want the gameplay to be unique but easy to use.

9. Interview 1
• Observation: From looking at my results my audience doesn't find Frogger style
games to be interesting. I asked “Do you like 2D strategy arcade games and why?”,
They said " If there’s a story and some rewards then yes I like them”. They would
also like a game to have a good story and solid gameplay. Looking at my answers,
they also said “I want a story that drives me, that makes me want to keep going,
and I want the gameplay to be unique but easy to use”.
• What this says about my audience: From looking at my results my audience are not
to keen on a Frogger style video game. This tells me they might not be that interested
in a Frogger style video game. My audience would enjoy a 2D strategy game,
however they would only like it if there was a story and in game rewards. This tells
me that my audience wants a rich story and some in game rewards. My audience
also wants a good story and solid gameplay.
• How will your product appeal to this audience: My product will appeal to my
audience by making the Frogger style video game more enjoyable and interesting
to attract the audience into looking at the game and potentially buying the game. I
will also try to appeal to the audience by making the gameplay exciting and
unique. However I wont be able to appeal to the audience by making a story as I
don’t think it will suit a 2D platformer.

10. Interview 2
What do you think about a Frogger style video game and would you buy it?
I would be intrigued to see what you could do differentiate from Frogger as
the gameplay mechanics seem pretty rigid. However I don’t think it would
interest me.
• Do you like 2D strategy arcade games and why?
I enjoy them occasionally because I am interested in retro games however I
tend to avoid brand new 2D games because I believe that everything that
can be done with them has been done. I much prefer the 3D strategy game
like CIV, total war and EU4 that are available now however the detail in
these games are huge.
• What genre do you look for in a game and why ?
My favourite genre would be RPG because the sheer detail that goes into a
game like that excites me. I understand that it would be very difficult to
make a game like that in the time-frame however.

11. Interview 2
• Observation: From looking at my results my audience would not be
interested by the idea of having a Frogger style game, as they don’t
like the mechanics of Frogger. They do enjoy 2D arcade games as
they enjoy 2D retro games. However they don’t like any of the new
2D strategy games that have come out recently. There favourite
genre is RPG, because they like the effort and work that goes into
making RPG games.
• What this says about my audience: This tells me that my audience
wants a game that has RPG aspects in planted into the game and
also he likes the occasional 2D strategy game.
• How will your product appeal to this audience: I will appeal to my
audience by making the 2D game similar to the old retro games as
this will appeal to my audience. I will also add in 2D strategy game
mechanics to also appeal to my audience.

12. Interview 3
• What do you think about a Frogger style video game and
would you buy it? I think a frogger style video game is a good idea because the game
becomes addictive as you want to play the game better than your friends. I would download the game if it
was on the app store for free, however I would not go out and purchase the game because the game itself
is quite simple.
• Do you like 2D strategy arcade games and why? I like 2D strategy
arcade games because they are simple but fun. A 2D game influences the game to feel quite vintage which
may not interest as many people today as more people are interested in 3D photo realistic graphics.
• What genre do you look for in a game and why ? I like run and gun
games that have 2D graphics which they are simple to understand and not too complicated. They are fun
and competitive. Games that have platforming are interesting and incredibly addictive.

13. Interview 3
• Observation: From looking at my results they do like the idea of a Frogger style
video game as they think it will be addictive as you could beat others peoples
scores. They wouldn't buy the game if it costs money as it would be too simple.
They like simple 2D games as they easy to get into and also fun to play around
with. They also like run and gun games that are typically 2D as they are simple to
understand and not too complicated. They are fun and competitive as well. They
also like platformers as they are addictive.
• What this says about my audience: This tells me that my audience wants a game
that’s addictive and you can replay over again. They want a scoring system, so that
you can compete against each other. They also want the game to be free to play.
They also want the game to be simple and easy to understand. My audience wants
a fun competitive game, that has some platforms to jump around on.
• How will your product appeal to this audience: I will appeal to my audience by
making the game addictive and that its easy to understand. I will also appeal to the
audience by adding in a scoring system so that people can compete against each
other. I will appeal to my audience by making the game free to play as it wont be
worth to buy the game. I will also appeal to the audience by adding in a platformer
element to please my audience.

14. Bibliography

15. Bibliography
1. Greenwood, Jake. (2018) Target Audience Interviews (conducted on 23rd
February 2018)
2. Battoms, Thomas. (2018) Target Audience Interviews (conducted on 23rd
February 2018)