Mar Roxas is running for president in 2010. He has a background in business and politics, including serving as a congressman, secretary of trade and industry, and senator. His campaign aims to target middle class young adults, professionals, and small business owners by promoting his experience in economics and job creation, as well as his support for education, transparency, and anti-corruption efforts through technology.

1. RISE WITH ROXAS Mar Roxas Presidential Campaign 2010

17. Environmental Analysis

18. Competitive scenario based on the Porter’s Five Forces model:

24. 4. Competitors Noli de Castro Joseph Ejercito-Estrada Loren Legarda Manny Vilar 59 71 49 59 Vice President Former President; Leader of Opposition Senator Senator “ Kabayan Noli” “ Erap para sa Mahirap” Defender of Women’s Rights and the Environment “ Sipag at Tiyaga” Independent Partido ng Masang Pilipino; Genuine Opposition, Lakas-NUCD-UMDP Party Nacionalista Party

25. 4. Competitors Francis Escudero Panfilo Lacson Bayani Fernando Jejomar Binay 59 71 49 59 Vice President Former President; Leader of Opposition Senator Senator Critic of the GMA Administration Iron fist; credited for exposing ZTE and Hello Garci Scandal No non-sense person; Man of Discipline The Next Obama Genuine Opposition Laban ng Demokratikong Pilipino Lakas Christian Muslim Democrats PDP Laban

30. 2.The Professional Sector

32. 2.The Small to Medium Trading/ Business Sector

34. Marvin’s Part

35. UNIQUE SELLING PROPOSITION

36. Strong and competitive executive and legislative work experience

37. Expertise in economics proven by performance

38. Extensive business networks

39. Established ethical career track record

40. Platform

41. Promotions

42. Teasers

43. Teasers

44. RISE WITH ROXAS (explanation of tagline)

48. Other

50. Promotions Timetable

51. Financials