The document discusses the importance and impact of design. It argues that design is no longer just for designers, but that everyone must have an artistic and design sense due to increased competition. Good design can change the world by altering how people think and live, and both businesses and nations will depend on design for success. Design has become democratized and is less about function and price, allowing businesses to compete based more on beauty, whimsy and meaning.

1. A Whole New Mind By Daniel Pink

2. It is economically advantageous for designers to create a product that is unique, “beautiful, whimsical, or emotionally engaging.” (p. 65)

3. We must all be designers.

4. Because of competition, everyone must have an artistic sense regardless of their profession. The wealth of nations and our individual success depends on it.

5. Good and bad design can change the world.

6. Beauty can change people’s thinking and way of living.

7. Design is whole-minded: utility (its usefulness) and significance (how good it looks) 1.Technology accesses design 3. Can change the world 2. Creation of new markets & differentiation

9. Designing is the activity of creating solutions.

10. Design has become democratized: there is a little something everyone can appreciate in design; it has become more diverse.

11. Attractive things work better.

12. Design means business and business means design.

14. If correctly manipulated, design can enhance life, create jobs and produce happiness.

15. Successful designs often have personalities implanted in them.

16. Most people are concerned with significance (how good it looks) than with utility (how well it works).

17. Design has brought luxury items into the laps of the public and has altered functions to those associated with emotions.

18. Design can help patients feel better, improve student performances, produce environmental benefits and help to determine the next President of the U.S.