Social media offers artists a powerful and accessible medium for self-promotion, but achieving desired results depends largely on using it effectively. This workshop focuses on strategies for leveraging platforms like YouTube, Pinterest and Instagram to publish your multimedia content to increase your visibility and brand power by engaging and growing your following, all the while driving traffic to your website, Facebook page and ultimately to your events.

2. 0
0
Sources:
Merriam Webster http://www.merriam-webster.com/dictionary/social%20media
Sam Decker http://www.merriam-webster.com/dictionary/social%20media

4. 0
0
0
0
0
0

6. 0
0
0
0

7. 0
0
0
0
0
Image Credit: http://www.moonproject.co.uk/how-your-personal-style-can-speak-volume-about-your-own-brand/

9. 0
0
0
0
0
0

11. 0
0
0
0
Sources:
Expanded Ramblings: http://expandedramblings.com/index.php/pinterest-stats/
Heyo Blog http://blog.heyo.com/why-every-business-should-be-on-pinterest/

13. 0
0
0
0
0
0
0

15. 0
0
0
0
0
Source:
Social Marketing Writing: http://socialmarketingwriting.com/62-ways-to-promote-yourself-on-pinterest/

17. 0
0
0
0

21. 0
0
0
0
0
Sources:
Daily Mail: http://www.dailymail.co.uk/sciencetech/article-2285331/Instagram-hits-100m-users--reveals-10m-joined-
retro-photo-service-MONTH.html
Wall Street Journal: http://blogs.wsj.com/digits/2013/01/17/now-we-know-how-many-active-users-instagram-really-
has/

22. 0
0
0
0

23. 0
0
Source: Readwrite.com http://readwrite.com/2013/05/03/instagram-hashtags-more-
popularhttp://blogs.wsj.com/digits/2013/01/17/now-we-know-how-many-active-users-instagram-really-has/

25. 0
0
0
0
0

26. 0
0
0
0
0
Sources:
Huffington Post: http://www.huffingtonpost.com/2013/03/21/youtube-stats_n_2922543.html
Jeff Bullas: http://www.jeffbullas.com/2013/02/11/the-facts-and-figures-on-youtube-in-2013-infographic/
Search Engine Watch: http://searchenginewatch.com/article/2266150/6-Billion-Hours-of-Video-Watched-on-YouTube-
Each-Month

27. 0
0
0
0
0
0

30. 0
0
0
0
0
Source:
Entrepreneur: http://www.entrepreneur.com/article/224282#

32. 0
0
0
0
0

33. 0
0
0
0
Source: IGN: http://ca.ign.com/articles/2013/05/02/report-google-bigger-than-twitter-with-359-million-active-
users?:+ign/articles+(IGN+All+Articles)

34. 0
0
0
0
0
0
Source: Tech Crunch: http://techcrunch.com/2013/01/09/linkedin-hits-200-million-users-worldwide-adding-new-users-
at-rate-of-two-per-second/

35. 0
0
0
0
0
Source: IGN: http://ca.ign.com/articles/2013/05/02/report-google-bigger-than-twitter-with-359-million-active-
users?:+ign/articles+(IGN+All+Articles)

36. 0
0
0
0
Source: IGN: http://ca.ign.com/articles/2013/05/02/report-google-bigger-than-twitter-with-359-million-active-
users?:+ign/articles+(IGN+All+Articles)

38. Source: Jobvite 2012 Social Recruiting Survey

39. 81%
82%
89%
92%
Source: Jobvite 2012 Social Recruiting Survey

40. 47%
78%
66%
61%
54%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Source: Jobvite 2012 Social Recruiting Survey

41. 0
0
Source: Jobvite 2012 Social Recruiting Survey
Image Credit: http://blogs.payscale.com/.a/6a00d8341bf85853ef01761760c5d6970c-pi

42. 0
0
0
0
0
0
0
0
Source: Jobvite 2012 Social Recruiting Survey
Image Credit: http://blogs.payscale.com/.a/6a00d8341bf85853ef01761760c5d6970c-pi

43. 0
0
0
0
0