4. * Designed by the Wolff Olins.
* It means tree of trust
under which people can
take refuge.
LOGO
5. INTRODUCTION TO
TATA MOTARS
*Multinational company
*Headquartered in Mumbai, India
*Largest private corporate group in India
*Respected companies in the world.
* Operations in more than 85 countries across six
continents
*Export products and services to 80 nations.
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6. INTRODUCTION (cont.)
* The founder, Jamsedji Tata , 1945
* Chairman : Ratan Tata ,1991
One of the major international business
figures.
* Founder of Tata Nano.
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7. TATA NANO
Manufactured by Tata Motors.
Made and sold in India
Cheapest car (initially launched with
a price of US$1,500 which has
increased with time.
Designed for middle classes away
from two-wheelers, it received much
publicity.
8. Monopoly of Nano
• Single seller
• Price discrimination
• No close substitutes
• Unique product
• Price maker
9. Tata Nano
The used car market in India is also huge, forecasted to
be growing at a compound annual growth rate of
around 22% from 2011 to 2014. Introduction of Tata
Nano impacted the used car market in India
significantly. Used car sales dropped by 30%
immediately before the Nano's introduction into the
market. As for the new-car market, car sales of the
Maruti-800 dropped by 20%
*The car itself is expected to boost the Indian Economy,
create entrepreneurial-opportunities across India, as well as
expand the Indian car market by 65%.
11. * The Indian economy continued to register impressive
GDP growth, although the rate of growth declined
marginally over the previous year, reflecting inflationary
trends driven by the increase in the cost of energy and raw
materials.
Investment flows into India increased by 20% to a record
level of about Rs. 120,000 Crores.
