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HOW TO
  REACH
 FASHION
BLOGGERS
WHO ARE THESE FASHION
     BLOGGERS?

Click on the
 diamonds
 for direct
 blog links!
Street Scene Blog
“Look at these fashionable
people on the streets!”




                The
              Sartorialist
Personal Fashion Blog “I
am a fashionable person on the street!”

                                          Bryan
                                           Boy
Shopping Blog“Look at all
this stuff I want/think you will want
to.”




       Modelizing
Trade Blog “Look at what is
going on in fashion!”
                              The Cut
Celebrity Fashion
Blog “Look at what the stars
are wearing!”




       WhoWhatWear
TIPS! To get you
have to give, here
are some things to
help out your
blogger when
pitching.
Parties, mixer, lounge,
walk, talk, chat, club,
gathering, EVENTS,
gala, picnic, tea party,
birthday, fashion show,
installation, exhibition,
fashion night out, after
“Show & Tell” Give your
fashion bloggers a chance to
see your product, take pics
and relay that info to their
readers.
           Spoiled
           Little LA
             Girls
What To
Remember
When
Pitching

We want a mix:                         Fly Girls


1Cup : Web Ready Images
2 Cups : Fun Conversational Content
Splash : Professional Consideration!
Try Pitching To Independent
Blogger Organizations!




 They work with thousands of legit bloggers daily, let them lead you!
Follow Up With Your Photos
and Your Information!
Fashion bloggers are not
always, professional           The
                              Man

photographers or             Repeller




journalists.
Help them out with event photos
and information on who
attended and what was
showcased!




              Swagger
               : NYC
What about your
expectations?
No matter what they are
writing, a good blogger
should be able to give
you…………..
A 1-3 day
turn around
   for event
      posts!
           Cupcakes
              and
           Cashmere
A link of the post
once it goes up
                     Nitro:
                     Licious
A follow up with
comments and
number of page
views              Sea of
                   Shoes
MISS
                                                               Crew




A heads up if the post
will be negative*                                   *this is only true if you are

pitching them, no blogger will reach out to every company they rag on.
GOOD LUCK!
Now that you are equipped with a few
tips on how to reach the elusive
fashion blogger, try them out and let
me know how it goes!

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How To Reach Fashion Bloggers

  • 1. HOW TO REACH FASHION BLOGGERS
  • 2. WHO ARE THESE FASHION BLOGGERS? Click on the diamonds for direct blog links!
  • 3. Street Scene Blog “Look at these fashionable people on the streets!” The Sartorialist
  • 4. Personal Fashion Blog “I am a fashionable person on the street!” Bryan Boy
  • 5. Shopping Blog“Look at all this stuff I want/think you will want to.” Modelizing
  • 6. Trade Blog “Look at what is going on in fashion!” The Cut
  • 7. Celebrity Fashion Blog “Look at what the stars are wearing!” WhoWhatWear
  • 8. TIPS! To get you have to give, here are some things to help out your blogger when pitching.
  • 9. Parties, mixer, lounge, walk, talk, chat, club, gathering, EVENTS, gala, picnic, tea party, birthday, fashion show, installation, exhibition, fashion night out, after
  • 10. “Show & Tell” Give your fashion bloggers a chance to see your product, take pics and relay that info to their readers. Spoiled Little LA Girls
  • 11. What To Remember When Pitching We want a mix: Fly Girls 1Cup : Web Ready Images 2 Cups : Fun Conversational Content Splash : Professional Consideration!
  • 12. Try Pitching To Independent Blogger Organizations! They work with thousands of legit bloggers daily, let them lead you!
  • 13. Follow Up With Your Photos and Your Information! Fashion bloggers are not always, professional The Man photographers or Repeller journalists.
  • 14. Help them out with event photos and information on who attended and what was showcased! Swagger : NYC
  • 16. No matter what they are writing, a good blogger should be able to give you…………..
  • 17. A 1-3 day turn around for event posts! Cupcakes and Cashmere
  • 18. A link of the post once it goes up Nitro: Licious
  • 19. A follow up with comments and number of page views Sea of Shoes
  • 20. MISS Crew A heads up if the post will be negative* *this is only true if you are pitching them, no blogger will reach out to every company they rag on.
  • 21. GOOD LUCK! Now that you are equipped with a few tips on how to reach the elusive fashion blogger, try them out and let me know how it goes!