Do I need an app for that?

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Slides for talk on "Do I need an app for that?" to be given at IWMW 2012 event at the University of Sheffield on 18-20 June 2012. See http://iwmw.ukoln.ac.uk/iwmw2012/talks/borley/

Bildung Technologie Business

DO I NEED AN APP FOR THAT?
Rob Borley @bobscape

We simply
must have
an app!

Why
exactly?

We simply
must have
an app!

Why
exactly?

Because
everybody has
an app!

45% of people use mobile internet
while they are out and about

22% of mobile internet users are
infrequent users of desktops

86% of mobile internet users do so
while watching TV

71% of smartphone users respond to
TV advertising on their mobile

Half of all local searches happen on a
mobile device

By the end of 2013 mobile internet
use will overtake desktop

Documents Applications
(content-centric) (behavior-centric)

Website
Native

Hybrid

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Do I need an app for that?

1. DO I NEED AN APP FOR THAT? Rob Borley @bobscape

4. We simply must have an app!

5. We simply must have an app! Why exactly?

6. We simply must have an app! Why exactly? Because everybody has an app!

9. Growth

10.

11.

12. 45% of people use mobile internet while they are out and about

13.

14.

15. 75% if you isolate 16 - 25’s

16.

17.

18. 22% of mobile internet users are infrequent users of desktops

19.

20.

21. 86% of mobile internet users do so while watching TV

22.

23.

24. 71% of smartphone users respond to TV advertising on their mobile

25.

26.

27. Feature phones are down 4%

28.

29.

30. Half of all local searches happen on a mobile device

31.

32.

33. By the end of 2013 mobile internet use will overtake desktop

34.

35.

36.

37.

38.

39. “We need a website”

40.

41.

42. “We need a ﬂash site”

43.

44.

45. “We must be on facebook”

46.

47.

48. “We must be in the app store”

49.

50.

51. Thanks very much!

52.

53.

54. NOT VERY SENSIBLE

55.

56.

57. Content

58.

59.

60. Tasks

61.

62.

63. Building native is not always best

64.

65.

66. Barriers to entry

67.

68.

69.

70. Poor visibility

71.

72.

73. Limited real estate

74.

75.

76. Use & lose

77.

78.

79. Expensive to build

80.

81.

82. Thanks again!

83.

84.

85. and again and again and again

86.

87.

88. future devices

89.

90.

91. Documents Applications (content-centric) (behavior-centric) Website Native Hybrid

92.

93.

94. Native apps are right sometimes

95.

96.

97. Clearly deﬁned tasks

98.

99.

100. Used regularly

101.

102.

103. Uses native features

104.

105.

106. BUT, THAT’S IT

107.

108.

109.

110.

111.

112.

113.

114. WHAT ABOUT CONTENT?

115.

116.

117. If not native, then what?

118.

119.

120. DO NOTHING

121.

122.

123. You have a website

124.

125.

126.

127.

128.

129.

130.

131. Responsive web design

132.

133.

134.

135.

136.

137.

138.

139.

140.

141.

142.

143.

144.

145.

146.

147.

148.

149. Build once

150.

151.

152. Smartphone Tablet Mobile Desktop

153. Single site

154.

155.

156.

157. looking to the future

158.

159.

160. More native features

161.

162.

163.

164.

165.

166. APPS HAVE THEIR PLACE

167.

168.

169. BUT CONSIDER THE OPTIONS

170.

171.

172.

173. CLEAR USE CASES

174.

175.

176. APPS ARE FOR TASKS

177.

178. THE WEB IS FOR CONTENT

179.

180. @bobscape or robborley.com

181. THANKS @bobscape or robborley.com

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(2008) There is an app for that. But do I really need to build one for my content?\n\n
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4G\n
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Interactive time table app.\nProspectus should be web site.\n
Interactive time table app.\nProspectus should be web site.\n
Interactive time table app.\nProspectus should be web site.\n
Interactive time table app.\nProspectus should be web site.\n
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Do I need an app for that?

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