Our Global Water Initiative : Assess and mitigate current system risks. Build collaborative water strategy for the system. Design & implement solutions. Establish platforms for leadership.

1. Global Water Stewardship and
The Coca-Cola Company
GEF International Waters Conference
Salvador, Brazil
June 24, 2005
Dr.Daniel Vermeer
Director, Global Water Initiative
The Coca-Cola Company
©2005 Cola-Cola Company. All rights Reserved 1

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The Coca-Cola Company
200
300
400
900
1,500,000,000
Countries we operate in
Franchise bottling partners
Number of brands
Manufacturing plants
Servings per day

3. 3
Headlines to the Bottom Line
Business’ Thirst for Water Is Unsated
August 23, 2004
Nine million Chinese Face
Drinking-Water Shortage
April 3, 2005
On World Water Day, One Billion
People Still Lack a Clean Supply
March 23, 2005
-Central Coast, Australia
Bottled Water Plant
Runs into Opposition
India: Fluid State of
Water Battles
January 31, 2005 April 7, 2005

4. WSautbe-rn Aavtiaoilnaabli lWitya:t 12e09r 027A05vailability: 2003
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Extreme Scarcity
<500
Scarcity
500-1,000
Stress
1,000-1,700
Adequate
1,700-4,000
Abundant
4,000-10,000
Surplus
>10,000
Ocean/
Inland Water
No Data
m3/person/year

5. Freshwater in Crisis
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“As we enter the Twenty-First Century a global water crisis is threatening the security, stability
and environmental sustainability of all nations, particularly those in the developing world.”
- UN World Water Development Report, 2003.
“Water is the main ingredient in every product… and is also a limited natural
resource facing unprecedented challenges from over-exploitation, increasing
pollution and poor management.”
- The Coca Cola Company SEC 10-K Report, 2004.

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Our Global Water Initiative
 Assess and mitigate
current system risks
 Build collaborative water
strategy for the system
 Design & implement
solutions
 Establish platforms for
leadership

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3 lines of analysis
3 kinds of outputs
– Geo-spatial analysis
– Customized maps
– Comprehensive water
– Risk profiles
– Holistic assessment
– Risk Reports
Risk Assessment methodology
survey and quantitative
risk modelling
Division bottling plants - risk profile
0.0
0.5
1.0
1.5
2.0
3.0
10
2.5
Hangzhou-Xiasha
Hongkong
Shanghai
Shenmei-Jinqiao
Hainan
Beijing
Guangzhou/Huangpu-new
Tianjin (Teda)
Anyang
Macau
Pudong
Xian
Shenmei-Minhang
Dongguan
I-mei (Taiwan)
Swire Bottling (Hong Kong)
Tai-Hua (Taiwan)
Tianjin Havest
Hangzhou
Haikou
Beijing (new plant)
Nanjing BC
Guangmei
Shenyang
Hunan
Shanghai Bomy
Shatin
Suzhou Honxing
Xiamen Yinlu
Xian Rongs
Zhengzhou Fulltin
Changsha
Zhuhai
Xiamen
Kunming
Nanjing (Pukou)
Guangzhou/ Huangpu
Zhengzhou
Taoyuan
Chengdu
Jilin
Taiyuan
Harbin
Nanning
Wuhan
Kaohsiung
Hefei
Dalian
Qingdao
Risk Quotient
High Risk
Moderate Risk
Low Risk
Short-term target
Medium-term target
0
2 4 6 8
12
14

8. Morocco
Mauritania
Guinea
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Geospatial Analysis – E.g. Africa Divisions
Plant Locations, Production, and Water Use Ratio Relative to
Annual Renewable Freshwater Supply Per Capita
Egypt
Zambia
Botswana
South
Africa
Chad
Angola
Namibia
Sources: ISciences, LLC;
University of New Hampshire; and,
Oak Ridge National Laboratory
Madagascar
Ethiopia
Mozambique
Zimbabwe
Comoros
Tanzania
Dem. Rep.
of the
Congo
Rep of
the Congo
Kenya
Sudan
C. A. R.
Niger
Nigeria
Cameroon
Gabon
Mali
Côte Ghana
D’Ivoire
Liberia
Sierra
Leone
Algeria
Tunisia
Libya
Senegal
Eritrea
Djibouti

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Process inputs - 2005 Water Risk Survey
Survey – Table of Contents
1.0 Production Facility Location and
Management
2.0 Water Supply
3.0 Water Infrastructure Issues
4.0 Water Use and Production
5.0 Water Quality and Treatment
6.0 Wastewater
7.0 Environment and Social Context
8.0 Conclusion and Feedback

10. WATERSHED
SUPPLY
RELIABILITY
COMPLIANCE
SUPPLY
ECONOMICS
EFFICIENCY
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Background on risk categories
• Watershed –sustainability and quality of water resources
for the region.
• Supply Reliability – region’s institutional capacity to
provide water to the industrial, agricultural, and domestic
users.
• Efficiency – ability to sufficiently maximize the available
water resources in meeting the needs of all users.
• Supply Economics – direct costs of water, including
municipal water cost, fees, taxes, treatment, penalties,
and related loss of production/revenue. Trends in water
pricing are noted where readily identifiable.
• Compliance –compliance with Company and external
standards and regulations are analyzed. Trends in water
regulation and key legislation are noted where readily
available.
• Social/Competitive – awareness of and conflict
regarding water issues in a specified region, including the
likelihood of targeted TCCC activity.
- RISK MODEL
SOCIAL &
COMPETITIVE
CONTEXT

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Division #1 Risk Profile – risk contributors

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Be the most efficient
industrial water user
in our peer class.
Help enable access to
clean drinking water in
underserved communities
where we operate.
12
Our Water Stewardship Destination
Improve Plant
Performance
Launch
Community
Initiatives
Help Protect
Watersheds
Make a
Global
Difference
Support the protection of
watersheds in water-stressed
regions where we
operate.
Work with others to mobilize
the International Community.

13. Illustrative Community & Watershed Projects
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SBUs WATERSHED EFFICIENCY/
CONSERVATION
EDUCATION/
AWARENESS
HEALTH/
SANITATION
ACCESS/ INFRA-STRUCTURE
WATER
RESOURCE
MGMT.
AFRICA Mau Forest
reforestation –WWF
(Kenya)
WWF Zambezi
Nairobi River Basin –
UNEP (Kenya)
Safe Water System &
community health &
sanitation (Kenya)
Roundabouts (SA)
GDA/TCCC projects
(Mali; Egypt)
Water, sanitation,
sustainable agriculture
(Kenya)
Water resource
mgmt. (Nigeria)
African Devt Bank/TCCC projects (TBD)
ASIA Mekong - WWF Rainwater harvesting
(India)
Bawadi restoration
(India)
Community Access
(Vietnam)
Water efficient
technologies (India -
proposed)
EEME Danube
Mediterranean (incl
Spanish Valencia)
oX-list E/A
WaterSavers - WWF Awareness campaign
(Spain)
LA Bolivia
Amazon (proposed)
Brazil Eco-region -
WWF
Guatemala
Watershed - WWF
NA SE Rivers/River
Network
Ginnie Springs
watershed model
GLOBAL WWF Freshwater
Map
Water Supply CD-ROM -
WWF
USAID/GDA - Global Partnership

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TSUNAMI RECOVERY - WATER SYSTEM
DEVELOPMENT & REHABILITATION
Indonesia/Maldives/Sri Lanka/Thailand
PARTNERS: UN Foundation
UN Agencies (UNDP, UNICEF)
Coca-Cola Divisions and Bottlers
Local/National Governments
Local Communities and Stakeholders
PILOT PROJECTS (Under development):
– Thailand: Water Resources Management on Lanta Island
• Construction of check dams and irrigation ponds
• Household wastewater treatment
• Upgrade reservoir to distribute potable metered water
– Indonesia: Hydrological survey of freshwater resources followed by
holistic water/sanitation initiatives in select communities
– Sri Lanka: Water/sanitation initiatives in Sustainable Communities
program in conflict north and eastern regions affected by tsunami
– Maldives: Water/sanitation projects as part of Adopt an Island program

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RAINWATER HARVESTING
India
PARTNERS: Central & State Groundwater Authority
Local Municipal government
Village Committees
Local NGOs
PROGRAM ELEMENTS:
– Rainwater harvesting – NGO specialists execute
project
– Surface runoff: Check dams, Johads (ponds),
Wells, Roads, storm water drains etc
– Rooftop runoff: with or without catching surface
run offs
BENEFICIARIES:
– Over 100,000 people benefit by either increased
availability of ground water or reduced decline in
ground water level. Many villagers/ community
also benefit from awareness campaigns
Rainwater Harvesting

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BAWADI RECONSTRUCTION (Step Well, Surface Water Reservoir)
India
PARTNERS: Rajasthan Ground Water Dept.
Village Committee
Local community
NGOs
PROGRAM ELEMENTS:
– Repairing embankments
– Reworking catchments
– Restoring civil structures
– Desilting over 4 underground floors
BENEFICIARIES:
– 3000 local villagers directly benefit from
using water for daily needs
– Thousands more indirectly benefit
Before
After
During
Baawdi Reconstruction

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COMMUNITY WATER & SANITATION
Mali
PARTNERS: USAID
Local Bottler
Minister for Environment & Sanitation
West Africa Water Initiative
Local community
PROGRAM ELEMENTS:
– System investment in wastewater treatment
– Provision of community access to clean water for
drinking and household garden irrigation
– Education and awareness raising programs on water,
hygiene, sanitation, health
BENEFICIARIES:
– Residents of Bamako, Mali

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WATERSHED PROTECTION
Bolivia
PARTNERS: USAID
Coca-Cola Bottling partners
Protección del Medio Ambiente Tarija
Centrode Promocion de Tacnologias Sostenibles
Local community
PROGRAM ELEMENTS:
– Support local conservation efforts
– Introduce best management practices in agriculture and
clean production options in industry
– Develop new local policy initiatives
– Increase stakeholder participation
BENEFICIARIES:
– City of Tarija and nearby communities serviced by the
Sama Biological Reserve (~145,000 people)

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Potential Partnership Opportunities
• Get to know each other and build trust.
• Identify and evaluate specific regional projects
for collaboration.
• Understand and leverage each other’s assets
around shared objectives.

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Aspiring to be a responsible global citizen that makes a difference