Tips on building a brand and gaining and maintaining followers on social networks.

1. Social Media
How to Gain Followers

2. The Big 3
When it comes to your company’s social media marketing, there are
three main platforms you can focus on.
Facebook: Think of this as a landing page for your brand.
Twitter: Keep things short, sweet, & to the point on here.
LinkedIn: No other network is specifically designed for
business professionals—use this!

3. Stop, Drop, & Roll
Certain things just make sense.
Think of how you, as a consumer,
would grow to trust a brand.
Consistency, Engagement, & Enlightenment

4. Be Consistent
∙ Consistently post so something is always readily available.
∙ Post Often!
∙ Consider events or topics that are important to your followers.

5. Be Engaging
∙ The more engaging you are, the greater your chances.
∙ Pay Attention!
∙ Don’t be satisfied with just getting follows or likes. Follow Up!

6. Heighten Awareness
∙ If it's not online, they’ll probably think you don’t offer it.
∙ That 'aha' Moment!
∙ Give more than they expect & more than any other brand.

7. So What Now?
You know Where to post (everywhere),
When to post (often),
and How to post (thoroughly).
Here’s some ideas for What to post:
· Company Announcements
· Product Announcements
· Coordinate Special Events
· Show Community Service
· Employee Recognition
· Host Contests
· Offer Deals

8. The Secret Sauce
Don’t forget the ‘marketing’ in
social media marketing.
Take advantage of the functional website you paid for,
the existing customers who stick by you,
and the face-to-face interactions you experience every day.

9. Outside the Matrix
Utilize your Website, Word of Mouth, & Customer Support.
Website Integration: optimize the social experience for existing
customers that haven’t experienced your social presence.
Word of Mouth: don’t forget to still plant the seed when speaking to
a potential or existing customer.
Direct Customer Support: be readily available when the
consumer needs you most; build your online reputation even further.

10. The Easy Part
Offering great services will attract customers,
but continuing to provide those great services
will keep those customers
The more consistent your brand is,
the more loyal your followers will be.

11. Bottom Line
Be Consistent – Be Engaging – Heighten Awareness
Then Stop – Start Over – Repeat
And Have Fun!

12. Thanks!
Be sure to join us again next week
for more tips on growing your agency.
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