1. CASES
CLIENT PANELS
DELHAIZE CONSUMER BUDGET
PANEL

2. CASES PANEL BUILDING - DEDICATED PANELS
DELHAIZE CONSUMER BUDGET PANEL
CLIENT &
SECTOR
 Delhaize
 Food Retailer + Private Label
 iVOX sets up Delhaize’s ow research panel
 Carry out continuous research at much lower cost
 Use Delhaize’s own media such as newsletters, website, media campaigns, …
for recruitment
 Construct (knowledge) database for Delhaize
CASE
SPECS

3. CASES PANEL BUILDING - DEDICATED PANELS
DELHAIZE CONSUMER BUDGET PANEL
 Desired goals of the panel

Different research projects

requirements with respect to pre-selection capabilities
 Current situation

Number of FTE’s that can work on the panel

Competences of these FTE’s with regards to the online research – panel
 Project scope & intensity
APPROACH

Number of projects – set out in time

Type of projects

Incentive program
 Recruitment Channels

Number of channels

What recruitment channels can be used for panel recruitment
 Email databases

Size and quality of the databases

4. CASES PANEL BUILDING - DEDICATED PANELS
DELHAIZE CONSUMER BUDGET PANEL
 iVOX compiles this intake survey in close collaboration with the client:


Behaviour variables (in relation to the Client’s branch and segments used, etc.);

APPROACH
Socio-demographic data (e.g. name, age, gender, e-mail address, place of residence,
etc.)
Webographic variables (e.g. type of internet user, experience with on-line payment
and via which system, on-line behaviour, etc.)

Mentality profiling (attitude towards shopping, (the meaning of) brands in this branch,
etc.).
 iVOX will script this survey in the (client)Socratos environment, test it on an
experimental panel and launches it subsequent to approval so that the actual
panel recruitment can start.

6. CASES PANEL BUILDING - DEDICATED PANELS
DELHAIZE CONSUMER BUDGET PANEL
 A client panel needs an interfacing with its panelists.
 This environment (web pages integrated in the Delhaize website build from the
Socratos system) can be used to interact with the panelists.

To provide feedback / To share news / To incentivize / Games / Register /
Unregister / Invite a friend / …
 Several building blocks based upon the strategy in which Delhaize wants to interface
with its panelists.
PANEL
WEBSITE
 Also for the panelist to interact with the panel owner
 A panel interface can be set–up using Socratos (2.9). Advantage of doing so by
using the acquired panel management system is that every change of information of
the panelist is directly registered on the panelists’ ID in the system.
 iVOX will created a template according to Delhaize look & feel for this panel website
=> Elements like logo, copy , and other style elements have to be delivered by
Delhaize.
 The main structure and architecture of the panel website is coordinated by iVOX

8. CASES PANEL BUILDING - DEDICATED PANELS
DELHAIZE CONSUMER BUDGET PANEL
 Continuous learning and issue-detection leading to:


Increase customer satisfaction & customer value proposition

Increase custumer retention and gain nex customers

Value
For
Client
Brans awareness & enforcement => Increase brand value
Increase in overall business, sales and profits
 Make informed decisions about:

Portfolio of products

Pricing strategy

Marketing and promotions
 Targeted efficient communication by:

Ad testing

Preference mapping

Needs detection
AND SO MUCH MORE

9. CASES PANEL BUILDING - DEDICATED PANELS
DELHAIZE CONSUMER BUDGET PANEL
Budget
no of days
1.inventory
2.Development intake questionnaire
5. Scripting intake questionnaire
Survey (2 templates)
Mail (2 templates)
4. Panel website (within Socratos)
Architecture and building blocks
b.Look & feel
c. optional : other creations
as a result of MID and roadmap
6. Active recruitment & panel extension
7. Technical training General Use
Socratos
8. Evaluation and reporting
2. Socratos software license
License fee to renewed every year
a.Socratos technical
backbone
b.Panel member website
Technical
Totaal excl. BTW
BTW
Totaal incl. BTW
2
1
1
1
1
4
Tarification/day Total excl.vat.
€ 850,00
€ 1.700,00
€ 850,00
€ 850,00
€ 650,00
€ 650,00
650
€ 650,00
650
€ 650,00
€ 750,00
€ 3.000,00
4
€ 650,00
€ 2.600,00
1
2
€ 750,00
€ 650,00
€ 750,00
€ 1.300,00
0
€ 12150,00
2551.5
€ 14701,50